Delve into the characteristics of advertising companies and develop professionally in this field, providing all your value and qualifications to improve their benefits”

This postgraduate certificate in Advertising and Public Relations Company has been developed offering the students the opportunity to learn a global vision of the fundamentals of the management of an advertising company, the structure of advertising and public relations agencies, as well as the economic and human resources management. In this way, students will be able to learn the main characteristics of work in this field, determined by business and market needs.

The program, aimed at journalism and communication professionals, will provide them with a deep and up-to-date knowledge on the management of this type of companies, which will also be essential for those who decide to undertake in this field, creating their own businesses. For this purpose, this program provides the student with a global vision of the fundamentals of the advertising system, its history, its protagonists, the creative process, planning and its potential social effects.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process. All this, with a 100% online format, which will be an added value for students who have to combine their studies with the rest of their daily obligations, whether work or personal. TECH Technological University gives you the opportunity to study in a practical way, thanks to the most innovative teaching methodology of the moment."

TECH Technological University gives you the opportunity to study in a practical way, thanks to the most innovative teaching methodology of the momen”

This postgraduate certificate in Advertising and Public Relations Company contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

A postgraduate certificate that will enable you to work in advertising companies with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Open new doors to your professional path thanks to the completion of this comprehensive program"

A unique, key, and decisive educational experience to boost your professional development"

TECH has designed this postgraduate certificate in Advertising and Public Relations Companies with the main objective that journalists and communicators understand how it is to work in this type of companies and what are their organizational structures. In this way, students will acquire a superior knowledge that will allow them to be one step ahead when looking for a job in this field, since they will be able to decide, beforehand, for which positions they are best qualified. A high level program that will be essential for those who wish to expand their field of action towards advertising and public relations

A high level program that will be essential for those who wish to expand their field of action towards advertising and public relations”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools

Specific Objectives

• Recognize the structure and transformation of today's society in its relationship with the elements, forms and processes of advertising communication and public relations
• Encouraging creativity and persuasion through different media and communication media
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know the fields of Advertising and Public Relations and their processes and organizational structures 
• Know how to describe the structure of advertising agencies
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications

The realization of this postgraduate certificate will help you to successfully enter the job market"