Introduction to the Program

The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work"

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Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

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Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  
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The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.
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Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives trained each year, 200+ different nationalities.
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Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies.
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Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 
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Multicultural Context 

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   
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Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

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Analysis 

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

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Academic Excellence 

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

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Economy of Scale 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH you will have access to Harvard Business School case studies"  

Syllabus

The Executive development program in Communication in Specialized Sectors at TECH Global University, has been designed by a team of experts in the field with extensive knowledge of the different ways to inform at a corporate level and to offer an appropriate brand image, achieving a better understanding among the public. 

A very well-structured syllabus, which is offered in a 100% online format so that you can comfortably self-manage your study" 

Syllabus

This program has been designed to provide business professionals with specific knowledge about communication in different sectors, such as: healthcare, finance, NGOs, politics, culture or public organizations, for example.  

To this end, students are offered access to the most complete information available on this subject. They can learn this through the virtual campus, thanks to the multiple simulated theoretical contents and practical exercises which will favor the personal and professional growth of the students.

In this way, they will be able to access all the contents from the moment they enrol onto the course, which will be essential for them to be able to combine their study time with the rest of their daily obligations, whether it's personal or professional. Undoubtedly, the perfect option to achieve professional excellence in a short period of time. 

This program takes place over 4 months and is divided into 3 modules: 

Module 1. Financial, Political and Electoral Communication
Module 2. Communication in Health and Public Organizations 
Module 3. Communication in ONGs, Museums and Culture 

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Where, When and How is it Taught?

This Executive development program takes place completely online. Throughout the months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.  

Module 1: Financial, Political and Electoral Communication

1.1. Financial Communication

1.1.1. Financial Communication in Listed Companies
1.1.2. The Issuers of the Financial Communication 
1.1.3. Public Objective in Financial Operations

1.2. Political and Electoral Communication

1.2.1. Image in Political and Electoral Campaigns
1.2.2. Political Advertising
1.2.3. Political and Electoral Communication Plan
1.2.4. Electoral Communication Audits

Module 2: Communication in Health and Public Organizations 

2.1. Communication and Health

2.1.1. Journalism and Health Information
2.1.2. Interpersonal and Group Communication in the Field of Health
2.1.3. Communication Risk and Communicative Management in a Health Crisis

2.2. Communication in Public Organizations

2.2.1. Communication in the Public Sector
2.2.2. Strategy and Creation in Public Organization Communications
2.2.3. Intangible Assets in the Public Sector
2.2.4. Information Policy of Public Organizations

Module 3: Communication in ONGs, Museums and Culture

3.1. Communications in Non-Profit Organizations

3.1.1. NPO and Relationship with Government Agencies
3.1.2. Corporative Reputation in Non-Profit Organizations
3.1.3. Diagnosis, Evaluation and Development in Communication Plans for These Types of Organizations
3.1.4. Different Figures and Communication Media

3.2. Digital Culture and Hypermedia Museography

3.2.1. Production and Diffusion of Art in the Digital Era
3.2.2. Cultural Spaces as a Paradigm of Hypermedia and Transmedia Convergences
3.2.3. Constructive Participation in the Digital Culture

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A unique, key, and decisive training experience to boost your professional development and make the definitive leap”

Executive Development Program in Communication in Specialized Sectors

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The world of business and communication is constantly evolving, and it is essential to be updated to stand out in an increasingly competitive market. With the Executive Development Program in Communication in Specialized Sectors offered by TECH, a prestigious distance learning university, you will be able to acquire the necessary tools to manage communication effectively in different business areas. This program, focused on the area of communication in specialized sectors, aims to train professionals to adapt to new trends in communication, as well as to the different audiences and media in which they operate. The program is designed for those seeking to develop skills in the management of internal and external communication, content creation and promotion of brands and products on different digital platforms. Among the benefits of studying our program is the possibility of doing it virtually, which will allow you to organize yourself according to your schedule and needs. In addition, you will have the support of a team of highly trained professionals, who will provide you with a quality degree in the field of communication.

Lead in the area of communication in specialized sectors

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This program is aimed at professionals in the area of communication, public relations and marketing, as well as those interested in acquiring knowledge to perform in specialized sectors. Some of the sectors that can benefit from this program include tourism, technology, health and culture. In short, TECH's Executive Development Program in Communication in Specialized Sectors is an excellent option for those looking to acquire skills in the field of business communication and stand out in an increasingly competitive market. The combination of virtual training and the academic quality of this prestigious university make this program an ideal option for those who wish to advance their professional career.