Postgraduate certificate Personal Brand Impact KPIs

KPIs are an essential tool for measuring the impact of the personal brand online and offline, offering the possibility of adapting communication strategies to the data obtained to optimize reach and visibility. Consequently, its mastery is crucial to generate a solid self-identity, which captures the attention of potential customers, partners or suppliers. For this reason, TECH has created this program, which will provide students with solid skills in this field to increase their professional growth. Through it, you will be able to work with tangible and intangible KPIs or analyze the keys to improve personal branding in entrepreneurship. In a 100% online mode, you will acquire this learning without having to stick to uncomfortable pre-established schedules.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Personal Brand Impact KPIs is structured in different topics that cover aspects such as the types of KPIs, their application in personal branding or the analysis of extracted data, among others. The Postgraduate certificate offers 100% online teaching, with an innovative methodology based on Relearning, which encourages active learning and the practical application of the knowledge acquired.

The Relearning system of this program allows you to learn at your own pace and without time constraints”

Syllabus

The Postgraduate certificate in Personal Brand Impact KPIs offered by TECH Global University, is an intensive program that seeks to prepare students to face challenges and make business decisions in the field of Marketing. The program content is designed to foster the development of managerial skills that enable more rigorous decision making in uncertain environments.

Throughout 150 hours of teaching, numerous case studies are discussed individually and in teams, providing a real immersion in real business situations.
This Postgraduate certificate delves into the application of KPIs in personal branding, examining the different types and their interpretation, and aims to instruct professionals capable of understanding Marketing from a strategic and innovative perspective.

This curriculum is focused on the professional improvement of the student, preparing them to achieve excellence in leadership and business management. The Postgraduate certificate is designed with the needs of both the student and the company in mind, offering innovative content based on the latest trends and supported by the best educational methodology and an exceptional teaching team.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Personal Brand Impact KPIs: Metrics for measuring results and multi-industry success stories

Where, When and How is it Taught?

TECH offers the possibility of taking this Postgraduate certificate completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Personal Brand Impact KPIs: Metrics for measuring results and multi-industry success stories

1.1. Personal branding KPIs: Application

1.1.1. Definition and importance of establishing KPIS
1.1.2. Types of KPIs and key indicators for measuring the success of personal branding
1.1.3. The role of vision and personal brand positioning in KPIs

1.2. Selecting the right KPIs to measure your personal brand success

1.2.1. Variables for selecting relevant KPIs in the personal branding strategy
1.2.2. Identification of the objectives of the personal brand objectives: Definition of personal brand objectives to establish appropriate KPIs
1.2.3. Prioritization of KPIs according to the established objectives and goals

1.3. Types of tangible KPIs for personal branding

1.3.1. Analysis of scope KPIs
1.3.2. Analysis of interaction KPIs
1.3.3. Analysis of conversion KPIs

1.4. Types of tangible KPIs for personal branding

1.4.1. Analysis of reputation KPIs
1.4.2. Analysis of influence KPIs
1.4.3. Analysis of credibility KPIs

1.5. Personal branding in influence

1.5.1. The figure of the influencer. Typologies of influencers
1.5.2. Approach to influencer marketing
1.5.3. Benefits, choice and KPIs

1.6. Interpretation of KPIs: monitoring, measuring and optimizing and optimization

1.6.1. Monitoring: implementation of a system for monitoring and measuring KPIs for personal branding
1.6.2. Measurement Data interpretation
1.6.3. Optimization: aspects to be assessed in order to adjust the strategy according to the KPIs
1.6.4. Final Recommendations

1.7. Case analysis: personal branding in entrepreneurs and freelancers

1.7.1. Case 1: Presentation, analysis of digital strategy and best practices
1.7.2. Case 2: Presentation, analysis of digital strategy and best practices
1.7.3. Case 3: Presentation, analysis of digital strategy and best practices

1.8. Case analysis: personal branding in Influencers

1.8.1. Case 1: Presentation, analysis of digital strategy and best practices
1.8.2. Case 2: Presentation, analysis of digital strategy and best practices
1.8.3. Case 3: Presentation, analysis of digital strategy and best practices

1.9. Case analysis: personal branding in athletes

1.9.1. Case 1: Presentation, analysis of digital strategy and best practices
1.9.2. Case 2: Presentation, analysis of digital strategy and best practices
1.9.3. Case 3: Presentation, analysis of digital strategy and best practices

1.10. Case analysis: personal branding in employed professionals

1.10.1. Case 1: Presentation, analysis of digital strategy and best practices
1.10.2. Case 2: Presentation, analysis of digital strategy and best practices
1.10.3. Case 3: Presentation, analysis of digital strategy and best practices

Get the most updated knowledge on Personal Brand Impact KPIs thanks to this Postgraduate certificate”

Teaching Objectives

By taking this Postgraduate certificate, students will acquire the necessary skills to analyze and interpret KPIs in the field of personal branding, enabling them to make strategic decisions in complex business environments. It also gives them the opportunity to work as part of a team, build their leadership skills and improve their problem-solving abilities. In this way, upon completion, they will be prepared to tackle the challenges of the Marketing and Advertising industry successfully.

Develop your skills to work with KPIs and significantly improve your online positioning”

TECH makes the goals of their students their own goals too
Together they work to achieve them

The Postgraduate certificate in Personal Brand Impact KPIs will teach the student to:

Establish the right KPIs to measure personal branding success based on different variables
Define the basics to implement a CX project
Study success stories in personal branding in different sectors
Substantiate the relationship between influence and personal branding
Identify best practices in personal branding
Determine specific objectives and goals to improve the impact and effectiveness of the personal brand
Analyze the presence of the personal brand in different media and platforms
Review and evaluate KPIs for the improvement of the personal branding strategy

Postgraduate Certificate in Personal Brand Impact KPIs

Measuring the impact of your personal brand on the market is essential to evaluate its success and make strategic adjustments. In the Postgraduate Certificate in Personal Brand Impact KPIs created by TECH Global University, we will provide you with the necessary tools and techniques to identify and measure the key performance indicators (KPIs) that will allow you to evaluate the effectiveness of your personal branding strategy and optimize your results. In addition, we will provide you with advanced data analysis tools and techniques, which will help you to enhance your skills and abilities in this field.

Through this online course, you will learn how to define your personal branding objectives, identify the right KPIs for your market niche, analyze the results obtained and establish clear and measurable metrics. In addition, we will provide you with advanced data analysis tools and techniques, as well as case studies and real examples so that you can apply the knowledge acquired effectively in measuring the impact of your personal brand. As a result, you will be prepared to make informed decisions and strategic adjustments that will help you enhance your personal brand and achieve your professional goals.