Syllabus

The program in Postgraduate certificate is a program that is specifically aimed at specific knowledge related to the importance of rhetorical figures in commercial communication. Also, this academic program is oriented in a theoretical-practical structure, accompanied by a broad background and a wealth of knowledge of a fully qualified teaching team in the advertising area.

A curriculum developed with the purpose of delving into key aspects to stimulate creative thinking"

Syllabus

This program contains 6 weeks of continuous learning, in which TECH will guide the graduate to the paths of professional success through a high quality education, starting from excellence and efficiency. In this way, students will reach the most important positions in the advertising sector, passing through the Challenges imposed by the work environment with rigor, Therefore, this program facilitates a variety of skills related to creative briefing. 

The teaching team has designed a syllabus that integrates 1 module, with the purpose of enhancing the students' knowledge related to the vision of creativity as a collaborative agent in the development of communication.  

Likewise, the students of this program will integrate in their learning about the development of skills in creative communication to improve the relationship between the brand and the consumer. In this way, graduates will be able to acquire first-level skills related to the actions of creative advertising thinking. 

Also,TECH thinks about comfort and excellence, that is why this program offers the most complete and high quality update, being a qualification of great flexibility by only needing a device with Internet connection to easily access the Virtual Campus from the comfort of the place where you are.

This Advertising Idea Generation takes place over 6 weeks and is divided into 1 module.

Module 1. The generation of advertising ideas

Where, When and How is it Taught?

TECHoffers students the opportunity to take this Advertising Idea Generationin Postgraduate certificateentirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Global Financial Environment Analysis

1.1. What Does It Take to Get to the Idea  

1.1.1. State the Problem 
1.1.2. Stopping to Think, the First Step to Differentiate Yourself 
1.1.3. Think, Reflect, Think Again... and So on for Several Days. 
1.1.4. Convincing Yourself to Get There 
1.1.5. A Creative Environment Stimulates Creativity 
1.1.6. How Your Creativity is Contagious 
1.1.7. Get out of the Office, Live, Enjoy 
1.1.8. The Creative Briefing 
1.1.9. Creative Demand 
1.1.10. Break with the Established 
1.1.11. The Key Word: Partnership  

1.2. Creative Thinking 

1.2.1. People who Have Theorized about Creative Thinking 
1.2.2. Key Aspects to Stimulate Creative Thinking according to de Bono. 
1.2.3. Conclusions  

1.3. Creative Process 

1.3.1. The Creative Concept 
1.3.2. The Creative Strategy in Function of the Product Life Cycle 
1.3.3. Launching Strategies 

1.4. The Advertising Creative's Software 

1.4.1. Actions of Creative Advertising Thinking  
1.4.2. Phases 
1.4.3. Possibilities of Use 
1.4.4. Safety Rules 
1.4.5. Thought Process 

1.5. The Creative Team 

1.5.1. The Copy or Copywriter 
1.5.2. The Designer and the Art Director 
1.5.3. The Creative Director 
1.5.4. The Creative 
1.5.6. Six Thinking Hats 

1.6. Rhetorical Thinking 

1.6.1. Most Used Rhetorical Figures 
1.6.2. Importance of Rhetorical Figures in Commercial Communication. 
1.6.3. Examples of Rhetorical Advertisements 

1.7. Designing with Creativity 

1.7.1. Image Manipulation  
1.7.2. Production  
1.7.3. Visual Rhetoric 
1.7.4. Typography in Advertising 

1.8. Recommendations for Creating 

1.8.1. Meaningful Copy 
1.8.2. Phrases of the Great Advertising Creatives 
1.8.3. Recommendations of Famous Designers 

1.9. Types of Creativity 

1.9.1. Artistic 
1.9.2. Scientist  
1.9.3. Technological. 
1.9.4. Corporate 
1.9.6. Advertising 
1.9.7. Designers 

1.10. Creative Profiles 

1.10.1. Visionaries 
1.10.2. Experimenters 
1.10.3. Observers 
1.10.4. Connectors 
1.10.5. Analytical 
1.10.6. Collaborators 
1.10.7. Narrators 

Update your knowledge on the functions and objectives of international financial organizations with this Postgraduate certificate" 

Teaching Objectives

From this university program, the graduate will be able to acquire the most important updates regarding the generation of innovative ideas within the area of advertising. In this way, TECHwill provide students with various academic tools and technical skills that will help strengthen areas such as thinking, process and creative advertising software. In this way, at the end of this program, the professional will have enhanced their knowledge related to team creativity.

One of TECH's objectives is to guarantee your professional growth through the implementation of the most innovative material in the sector"

TECHmakes the goals of their students their own goals too
Working together to achieve them

The Advertising Idea Generation in Postgraduate certificate will enable the student t

  1. Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas. 
  2. Examine the best conditions to stimulate creativity
  3. Stimulate the generation of innovative ideas
  4. Detail how the advertising creative thinking software works
  5. Explain how creative thinking in advertising works and its strategic importance.
  6. Detailed analysis of the target audience and the use of  insight in advertising
  7. Understand how the advertising message is structured 
  8. Address key concepts in brand building
  9. Know the logical steps in brand building
  10. Detect the differences between the  claim  and the slogan 
  11. Explain what branded content  is and its similarities with traditional advertising
  12. Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
  13. Obtain a complete view of how creativity adapts to each of the social media
  14. Learn how to plan political campaigns

Postgraduate Certificate in Advertising Idea Generation

The Postgraduate Certificate in Advertising Idea Generation from TECH Global University is an excellent opportunity for all those creative young people passionate about the world of advertising who want to learn the necessary skills to stand out in this competitive job field. This academic program offers an integral preparation in the process of generating advertising ideas, from the identification of the client's needs to the presentation of persuasive and effective proposals. Throughout this Postgraduate Certificate, participants will acquire fundamental knowledge about communication strategies, consumer psychology, persuasion techniques and advertising creativity.

Study advertising with a practical approach at TECH

One of the main advantages of this study is its practical and work-oriented approach. Students will have the opportunity to participate in real projects 100% online, working in teams and facing challenges similar to those they will face in their future professional career. In addition, they will have the support of leading professionals in the field of advertising, who will guide them and provide constant feedback to ensure their growth and development. Another highlight of this academic program is its flexible schedule. Participants will be able to adapt their study schedule according to their needs and availability, which will allow them to combine their studies with other personal or work responsibilities. Upon completion of the Postgraduate Certificate in Advertising Idea Generation, graduates will be prepared to work in advertising agencies, marketing and communication companies, news media, among others. In addition, they will have the necessary tools to develop their own entrepreneurship in the advertising field. Take advantage of the opportunity to enhance your creativity and give a boost to your career in the world of advertising. enroll today in TECH and make a professional difference!