Internship program Communications and Online Reputation Management

In today's world, the public's perception of a person or company in social networks and digital media is of utmost importance. For this, it is essential to have unique content that provides value to the user and a real interaction with them. In this way, the Communications Director of a company must ensure the maintenance of the digital reputation of the brands managed by his team, creating communication plans according to their interests and objectives. With this practical program, the student will have the opportunity to learn through an on-site stay in a prestigious international marketing company, taking their skills to a new point of excellence. In this way, you can learn to make use of digital resources that are applied to communication, being this a varied way with different formats. Understanding this will help you master the communicative aspects that apply to the corporate entity, with a global vision of the requirements that companies may need. In this sense, in this Internship Program, the student will be able to take on new responsibilities and opportunities, thanks to their learning in a controlled environment, counting on a series of activities that will prepare them to leap in their career, such as establishing the corporate identity of a brand, conducting a study of public opinion, reviewing texts to be published on social networks or the creation of a Social Media strategy. Throughout the program, students will not be alone; they will have the support and guidance of a specialist attached to the company, who will be in charge of teaching them how to perform the most relevant activities of a communications director. Upon graduation, students will be able to enter this sector or start their own media agency to work with the best international brands.

University certificate

duration

3 weeks

Modality

On-site

Schedule

At your own pace

Exams

Online

start date

Credits

5 ECTS

financing up to

6 months

Price(first year)

See price

With this Practical Training you will take a definitive step in your career.”

Introduction to the Program

Expand your Communications and Online Reputation Management skills with this 100% practical program, exclusive to TECH"

In this way, you can learn to make use of digital resources that are applied to communication, being this a varied way with different formats. Understanding this will help you master the communicative aspects that apply to the corporate entity, with a global vision of the requirements that companies may need.

In this sense, in this Internship program, the student will be able to take on new responsibilities and opportunities, thanks to their learning in a controlled environment, counting on a series of activities that will prepare them to leap in their career, such as establishing the corporate identity of a brand, conducting a study of public opinion, reviewing texts to be published on social networks or the creation of a Social Media strategy.

Throughout the program, students will not be alone; they will have the support and guidance of a specialist attached to the company, who will be in charge of teaching them how to perform the most relevant activities of a communications director. Upon graduation, students will be able to enter this sector or start their own media agency to work with the best international brands.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

Teaching Objectives

To continue at the forefront of the education sector university, TECH has have brought together the best companies to assist in the practical training of students interested in taking the next step in their careers. Therefore, this program is a unique opportunity for you to achieve this goal together with the best specialists in Marketing and Digital Communications Management.

A unique training experience, key and decisive to boost your professional development"

General Objectives

Check the effectiveness of new trends and application of cutting-edge technologies in the management of information and brand reputation through digital media
Apply advanced techniques for the management of a communication department within companies and institutions
Propose new ways and strategies to expand the company's communication space
Master effective methods to take care of a brand's digital reputation

Specific Objectives

Acquire the necessary skills for the professional practice of Online Communication with the knowledge of all the necessary factors to perform it with quality and solvency
Develop a crisis management plan in organizations or companies
Describe the characteristics and fundamentals of social communication
Know the history and development of human social communication
360º communication approach using all advertising techniques and digital tools
Develop a plan for the creation of the corporate identity
Know how to work with public opinion indicators using data to the communicator's advantage
Master the basic structures of communication and work in this context
Write precise and efficient communicative texts
Carry out community management in any organization
Work with lobbyists and Lobbies understanding how they exert power
Carry out research digital media

This academic itinerary is exclusive to TECH and you will be able to develop it at your own pace thanks to its 100% online Relearning methodology"

Internship Program in Communications and Online Reputation Management

Management in communication and digital reputation is a key aspect for any company in the digital era. This field focuses on managing a company's online reputation, as well as creating an effective communication strategy in the digital environment. If your professional goals include specialization in this field, you've come to the right place. At TECH Global University you will find the Hybrid Professional Master's Degree in Communication and Digital Reputation Management that will help you fulfill this purpose. Guided by an educational model of international prestige that condenses the best learning methodologies, along with advanced interactive content and mentoring from experts in the field, we provide you with a high quality degree. Throughout the program, you will delve into the management of a company's online reputation and the creation of an effective communication strategy in the digital environment. In addition, you will learn the techniques and tools necessary to develop successful advertising campaigns in digital media and social networks.

Become an expert in digital communication and reputation management

This Hybrid Professional Master's Degree is developed through an online platform, while combining face-to-face sessions. This allows you to adapt the training to your needs and combine it with other activities. Here, you will have a team of expert professors who will guide you throughout the program. In addition, you will have the opportunity to participate in real projects with leading companies in the market, which will allow you to apply the knowledge acquired in a real environment. Some of the topics you will address in the curriculum range from strategic planning, online reputation management, content creation for digital media and social networks, to the analysis of metrics or statistics in the digital environment and SEO-SEM techniques to improve online visibility. Finally, you will study crisis management, ethics or privacy in communication and the innovation in digital communication and reputation.