Thanks to this Hybrid Master's in Copywriting, you will leverage the most innovative techniques in copywriting to improve the efficiency of your campaigns” 

Advertising copywriting is a fundamental aspect of any marketing campaign, as it motivates a target audience to take a specific action, such as visiting a website or purchasing a product. For this reason, it is vital for companies to have a highly specialized copywriter on their team to communicate information about their goods or services in an appealing way. This enables organizations to strengthen their brand image while creating a distinctive identity that resonates with customers. 

In this context, TECH has developed this Hybrid Master's in Copywriting. The primary objective is to enhance students' persuasive writing skills, enabling them to create innovative content. The academic curriculum will focus on topics such as persuasive writing techniques, storyboards, and metrics analysis. Additionally, students will develop skills to effectively use innovative tools like ChatGPT. The program will also analyze successful cases from leading companies such as Amazon, Apple, and British Airways. The curriculum will include multimedia educational resources designed to reinforce knowledge in a dynamic way, including interactive summaries, case studies, and explanatory videos. 

This university program includes Internship Program, where graduates can apply everything they’ve learned in a leading company in the industry, gaining a broader educational experience. Furthermore, throughout the program, they will have the support of an assigned tutor, who will supervise their progress and offer the opportunity to participate in creative projects and initiatives firsthand. This way, students will enjoy an immersive experience with industry professionals. As a result, they will develop advanced skills that will allow them to take their profession to the next level and stand out in a sector that offers numerous opportunities.

You will gain the skills to write clearly, persuasively, and convincingly in different styles tailored to the needs of your audience”

This Hybrid Master's Degree in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• Development of over 100 practical cases presented by copywriting professionals 
• Its graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
• Presentation of the most advanced persuasion techniques and emotional language
• Practical workshops on the most cutting-edge tools for generating content ideas
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an internet connection
• Furthermore, you will be able to carry out an internship in one of the best companies

You will undertake an intensive 3-week internship at a prestigious international center, where you will receive support from renowned professionals”

This Hybrid Master's Degree, designed for professional development, is aimed at updating copywriting professionals working in companies who require a high level of qualification. The content is based on the latest scientific evidence and is presented in a way that integrates theoretical knowledge with the copywriter’s practice. The theoretical and practical elements will facilitate knowledge updating.

Thanks to its multimedia content, developed with the latest educational technology, the program offers a situated and contextual learning experience—providing a simulated environment that offers immersive training, preparing you to handle real-life situations effectively. The design of this program is based on Problem-Based Learning, by means of which the student must try to solve the different professional practice situations that arise during the program. For this purpose, students will be assisted by an innovative interactive video system created by renowned experts.

This Hybrid Master's Degree allows you to exercise in simulated environments, which provide immersive learning programmed to train in real situations”

You will develop the most original content to distinguish your company in the market and establish lasting relationships with customers”

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.