Introduction to the Program

¿Quieres planificar estrategias avanzadas para gestionar plataformas de comercio electrónico de forma eficiente? Este Curso Universitario 100% online te impulsará a cumplir tus propósitos. ¡Inscríbete y transforma tu futuro!”

El E-commerce y la interacción con CRM Salesforce son esenciales para mejorar la gestión de ventas y la experiencia del cliente en cualquier negocio digital. Es así como la integración de estas herramientas permite centralizar la información de los clientes, lo que facilita la personalización de ofertas y estrategias de mercadotecnia basadas en datos reales. De hecho, con Salesforce, una empresa puede analizar el comportamiento de compra, segmentar audiencias y generar campañas específicas para cada tipo de consumidor, aumentando así la tasa de conversión y fidelización.

Para responder a esta demanda, TECH ha diseñado el Postgraduate certificate en E-Commerce and Interaction with Salesforce CRM, un programa innovador que proporcionará los conocimientos más relevantes y destacados de este ámbito. A través de un itinerario académico especializado, se abarcará desde la configuración y administración de Salesforce, hasta el desarrollo de estrategias avanzadas de marketing digital y la automatización de procesos comerciales. Además, se profundizará en la integración de Inteligencia Artificial, la segmentación de clientes, el análisis de datos y la personalización de experiencias de compra.

A partir de esto, los profesionales adquirirán las habilidades necesarias para diseñar estrategias de ventas automatizadas, interpretar grandes volúmenes de información y optimizar la relación con los clientes a través de soluciones innovadoras. De este modo, no solo adquirirán una visión integral sobre la transformación digital en la gestión empresarial, sino que, además, estarán listos para acceder a oportunidades en sectores como retail, banca, tecnología y consultoría digital.

Asimismo, TECH ofrecerá este programa en una modalidad 100% online, brindando al alumnado la flexibilidad necesaria para acceder a los contenidos desde cualquier dispositivo conectado a Internet y en cualquier momento. Gracias a la metodología Relearning, basada en la reiteración de conceptos clave, se garantizará una capacitación progresiva y efectiva, optimizando la retención de conocimientos y facilitando su aplicación en el entorno profesional.

Gracias a la metodología Relearning, asimilarás los conceptos de forma progresiva y eficaz. De este modo te convertirás en un experto en ventas digitales desde cualquier lugar del mundo”

Este Postgraduate certificate en E-Commerce and Interaction with Salesforce CRM contiene el programa científico más completo y actualizado del mercado. Sus características más destacadas son:

  • El desarrollo de casos prácticos presentados por expertos en Salesforce  
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional 
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje 
  • Su especial hincapié en metodologías innovadoras en el E-commerce e Interacción con CRM Salesforce 
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual 
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet 

Este Postgraduate certificate te ofrecerá la oportunidad de instruirte con profesionales con amplia experiencia en CRM y comercio digital. ¡Te beneficiarás de una capacitación de altísimo nivel académico!” 

Incluye en su cuadro docente a profesionales pertenecientes al ámbito del Salesforce, que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un estudio inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, el profesional contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

A través de casos prácticos y estrategias avanzadas, adquirirás habilidades clave para optimizar la relación con los clientes y mejorar las ventas. ¡Aprovecha esta oportunidad y matricúlate ya!"

Gracias a la metodología Relearning, esta titulación te brindará las herramientas necesarias para dominar Salesforce Commerce Cloud, automatizar campañas y fidelizar clientes de manera efectiva"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in E-Commerce and Interaction with Salesforce CRM

E-commerce has revolutionized the way companies manage their sales and their relationship with their customers. In a highly competitive environment, having advanced tools such as Salesforce allows you to optimize business processes, personalize the shopping experience and build customer loyalty. For this reason, TECH has developed this Postgraduate Certificate in E-Commerce and Interaction with Salesforce CRM that will help you boost business management and improve performance in digital environments. Through this program, delivered 100% online, you will delve into the automation of business processes, the personalization of the customer experience and the use of Artificial Intelligence applied to audience segmentation. In addition, you will address the optimization of conversion funnels, the integration of payment platforms and advanced analytics for strategic decision making. Thanks to this knowledge, you will know how to develop and manage digital businesses efficiently, guaranteeing a positive impact on business results.

Optimize business management with advanced tools

This qualification will provide comprehensive learning following the innovative teaching methodology of Relearning, which promotes agile, interactive and practical learning in a 100% online environment. Here, you will have access to academic resources such as videos, infographics and remote classes that can be adapted to your pace, according to your personal or work responsibilities. You will explore the integration of Salesforce with E-commerce platforms, enabling effective data synchronization and intelligent automation of interactions with consumers. Finally, you will analyze retention and loyalty strategies, as well as the impact of personalization on the purchasing process. With a practical approach adapted to the needs of the digital market, this qualification represents a unique opportunity to acquire specialized skills in E-commerce and CRM management. By mastering these tools, you will stand out in a constantly evolving sector and take on strategic roles in the digital transformation of companies. Make up your mind and enroll now!