Description

Acquire new skills on the Organization of Market Research or Types of Information, thanks to TECH”

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Studying Social, Commercial Research and Market Analysis is essential for an engineer because it provides them with the tools necessary to collect and analyze consumer and market data, identify market opportunities, and develop innovative products and services. Acquiring this ability to understand consumer needs and market trends is critical to the success of any company and engineers who possess these skills have a competitive advantage in the marketplace.

For this reason, TECH has designed a postgraduate certificate in Social, Commercial Research and Market Analysis with which it seeks to provide students with the skills and competencies necessary to be able to perform their work as specialists, with the highest possible efficiency and quality. Therefore, throughout this program, aspects such as Social and Market Research, Cabinet Studies, Sources of Information or Information Collection Techniques will be addressed.

All this, through a convenient 100% online format that allows students to organize their schedules and studies, combining them with their other work and interests of the day to day. In addition, this program has the most complete theoretical and practical materials on the market, which facilitates the student's study process and allows them to achieve their objectives quickly and efficiently.

Achieve your full potential in the field of Online Market Research in only 12 weeks and with total freedom of organization”

This postgraduate certificate in Social, Commercial Research and Market Analysis contains the most complete and up-to-date program on the market. The most important features include:

  • The development of case studies presented by experts in Social, Commercial Research and Market Analysis
  • The graphic, schematic and eminently practical contents with which it is conceived provide sporting and practical information on those disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Delve into Research Project Management from the comfort of your home and at any time of the day”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Access all the content on Types of Market Research or Sources of Information from your Tablet, cell phone or computer"

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Enhance your professional profile in one of the most promising areas in the field of Economic Statistics, thanks to TECH and the most innovative materials"

Objectives

The final objective of this postgraduate certificate in Social, Commercial Research and Market Analysis is that the student acquires a precise up-to-date knowledge in this area. An up-to-date that will allow the student to perform their work with the highest possible quality. All this, thanks to TECH and a 100% online format that gives total freedom of organization and schedules to the student.

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Delve into all the essential aspects of the Sources and Techniques of Social and Market Information Gathering, without leaving your home and without the need to travel”

General Objectives

  • Apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study
  • Perform basic operations related to information debugging
  • Use the appropriate sources of information for each type of applied study
  • Describe the main sources of aggregate output growth of an economy in the long run
  • Calculate and use elasticities and cost-of-living indexes

Specific Objectives

  • Sensitize participants to the importance of commercial research on tactical and strategic decision making in companies and organizations in general
  • Stimulate critical thinking and self-reflection on the content of the program
  • Understand and critically evaluate surveys as a social research technique, and to develop the necessary skills to design, implement and analyze surveys
  • Make a good selection of information
  • Delve into the fundamentals of market research and the concept of marketing
  • Know in detail the different types of marketing research
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Exceed your highest expectations, thanks to a unique program with the most complete theoretical and practical materials in the academic market, thanks to TECH”

Postgraduate Certificate in Social, Commercial Research and Market Analysis

Social, commercial research and market analysis are fields that essentially aim to understand the population and their behaviors through the analysis of data obtained through various methodologies and research techniques. At TECH Technological University we have this specialized program designed to provide knowledge and skills in data to understand the behavior of consumers and their relationship with the products or services offered by the company.

These research fields have similar techniques and tools, such as surveys, statistical analysis, interviews, case studies and data analysis, to collect and analyze information in order to make informed decisions. In social research, business research and market analysis, data collection and analysis allow you to better understand people and markets, which can help in making decisions and implementing effective strategies. In our university course you will learn the basic concepts in the process of collecting and analyzing information to understand the market and competitors in a specific sector. It is an excellent option for those who wish to acquire specialized skills and develop a successful career in this field.