Develop an advanced mastery of structures, materials and Ecopackaging, as well as visual communication to adapt them to a market strategy in this 100% online program. Enroll now” 

The image of the products is really important in the market environment, the influence it generates in the quick distinction, the purchase decision, the safety and quality of the product. These are aspects to be treated with importance and care within the process and productive planning of the company. 

The new Phygital reality also requires a more intense approach to Packaging Design that combines digital and virtual environments with Concept Stores and Retail, so vector illustration, the mastery of Big Data and the design of the end customer experience are also axes of this teaching. 

The mastery of structures, materials and Ecopackaging, as well as visual communication to adapt them to a competitive market strategy based on analysis, together with the latest artistic techniques to promote creativity and its application, both to the premium and luxury sector and to the mass market, will provide students with the necessary skills for their incorporation into the multifaceted Packaging market in constant innovation and evolution.   

This Professional master’s degree, delves into the use of the most advanced tools and implementation of illustration techniques, understanding the fundamental concepts of Packaging Design. It takes the concept of sustainability as the main axis in the design style and novel aspects such as artificial intelligence and digital innovation to improve the user experience. 

A specialized syllabus, developed and rigorously selected by experts in visual arts, marketing and communication, based on an innovative teaching methodology 100% online that adapts to the personal circumstances of each student, since it allows you to choose the time and place to study. In this way, numerous multimedia teaching resources such as practical exercises, video techniques, interactive summaries or master classes are used to achieve the degree in 12 months.

You will master the principles of Packaging Design thanks to this Professional master’s degree, which will give you access to numerous professional opportunities"   

This Professional master’s degree in Packaging Design contains the most complete and up-to-date educational program on the market. The most important features include

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

After this program, you will be able to work in the consumer, luxury and gourmet markets, designing innovative and functional packaging solutions for their products" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, students will be assisted by an innovative interactive video system developed by renowned experts.   

Develop new creative concepts through innovative ideas and Adobe Illustrator tools in Product Packaging Design"

Enroll now and see your goal come true in 12 months in an agile, comfortable and efficient way.Thanks to the 100% online methodology based on Relearning"

In order for the professional to be able to develop with total flexibility in the learning process and respond positively to the corresponding evaluations, a syllabus has been designed that includes the mastery of techniques and tools, as well as the development of research skills with the implementation in different market sectors. Structured in 10 modules with exclusive content selected by experts, to be studied in 12 months. It is distributed in various audiovisual and written formats to give dynamism to the process, arranged through interesting multimedia resources. 

The variety of formats in which the content is presented provides dynamism and agility to the study process. All of this is available through a 100% online methodology based on Relearning" 

Module 1. Design and Illustration with Adobe Illustrator

1.1. Preparation of the Workspace

1.1.1. What Is a Vector Graphic?
1.1.2. New Document. Workspace
1.1.3. Interface

1.2. Workspace

1.2.1. Available Tools
1.2.2. Rules, Guidelines. Grids
1.2.3. Worktables

1.3. Traces

1.3.1. Geometric Figures
1.3.2. Selection and Direct Selection
1.3.3. Trace

1.4. Color

1.4.1. Color and Eyedropper
1.4.2. Pencil
1.4.3. Brush

1.5. Shape Transformation

1.5.1. Eraser, Scissors and Blade
1.5.2. Warping, Scaling and Distortion
1.5.3. Align and Group. Layers

1.6. Color and Fill Attributes

1.6.1. Pen
1.6.2. Interactive Handles and Vertexes
1.6.3. Color Library

1.7. Shapes

1.7.1. Gradient and Transparency Fusion
1.7.2. Tracehunter
1.7.3. Interactive Tracing

1.8. The Letters

1.8.1. Installing the Font Manager and Fonts. Character and Paragraph
1.8.2. Text Tool
1.8.3. Outline, Modify and Deform the Text Expand and Scroll

1.9. Chromatic Range

1.9.1. Chromatic Range
1.9.2. Typography and Hierarchies. Imagotype
1.9.3. Creation of a Pattern and Sample

1.10. Final Arts

1.10.1. Paper and Web Formats
1.10.2. Export for Printing
1.10.3. Export to Digital Media

Module 2. Vector Illustration of Packaging in Adobe Illustrator

2.1. The Vector Graphic

2.1.1. New Document. Workspace
2.1.2. General Tools
2.1.3. Color

2.2. Final Arts

2.2.1. Paper and Web Formats
2.2.2. Export for Printing
2.2.3. Export to Digital Media

2.3. AI Illustration Tools

2.3.1. Combinations of Tools for Illustration in AI
2.3.2. Vectorial Compositions
2.3.3. Typographies

2.4. Digital Illustration

2.4.1. AI Illustration References
2.4.2. Vector Tracing Technique and Its Derivatives
2.4.3. Application of Illustration to Packaging  (In Focus: Dieline)

2.5. Sources

2.5.1. Time Optimization (Pages with free AI Motifs)
2.5.2. Versions and Modification (Vector Drawing)
2.5.3. Advantages of AI over Photoshop in Digital Illustration

2.6. Formats

2.6.1. Design on a Predetermined Format
2.6.2. Creation of the Format from Scratch
2.6.3. New Formats and Applications

2.7. Materials

2.7.1. Typical Materials and Their Applications
2.7.2. Packaging as an Object of Desire
2.7.3. New Materials

2.8. Physical Packaging 

2.8.1. Labels
2.8.2. Boxes
2.8.3. Thank You Notes/Invitations
2.8.4. Wrappers

2.9. Digital Packaging

2.9.1. Newsletters
2.9.2. Banners and Web
2.9.3. The Instagram Format

2.10. Mockup

2.10.1. Integration of a Mockup
2.10.2. Free Mockup Websites
2.10.3. Use of the Mockup
2.10.4. Creating Your Own Mokckup

Module 3. Ecodesign: Materials for Packaging Design

3.1. Sustainability: New Design Driver

3.1.1. The Three Dimensions of Sustainability: Social, Environmental and Economic
3.1.2. Sustainability within the Business Model
3.1.3. Sustainability embedded in the Entire Packaging Process: from Design to Recycling

3.2. Circular Economy in  Packaging

3.2.1. Circularity in Aesthetic Environments
3.2.2. The Application of the Circular Economy in Packaging
3.2.3. The Challenges of the Circular Economy in Packaging

3.3. Sustainable Packaging Design

3.3.1. Sustainable Design Goals
3.3.2. Sustainable Design Difficulties
3.3.3. Sustainable Design Challenges

3.4. Sustainable Materials

3.4.1. Packaging Made from Naturally Sourced Materials
3.4.2. Packaging Made from Compostable Materials
3.4.3. Packaging Made from Biodegradable Materials

3.5. The Use of Plastic

3.5.1. The Effects of Plastic in the World
3.5.2. Alternatives to Plastic
3.5.3. Recycled Plastic

3.6. Sustainable Manufacturing Processes

3.6.1. Sustainable Processes in the Social Dimension
3.6.2. Sustainable Processes in the Environmental Dimension
3.6.3. Sustainable Processes in the Economic and Governance Dimension

3.7. Recycling

3.7.1. Recycled Materials
3.7.2. The Recycling Process
3.7.3. The Recycling Process in Packaging

3.8. Design Packaging for Recycling and Reuse

3.8.1. The Second Life of Packaging
3.8.2. Design for Recycling
3.8.3. Design for Reuse

3.9. Packaging Optimization and Versatility

3.9.1. When Less Is More in Packaging
3.9.2. How to Reduce Packaging without Losing Brand Value?
3.9.3. When Can Packaging Be Removed Without Losing Brand Value?

3.10. How to Generate Consumer Awareness of  Packaging

3.10.1. Educational
3.10.2. Awareness
3.10.3. Involving the Consumer in the Packaging Process

Module 4. The Structure of Packaging

4.1. Packaging Illustration

4.1.1. Packaging Culture (Resonance)
4.1.2. Digital Packaging Functions
4.1.3. Packaging Design Objectives

4.2. Structural Composition

4.2.1. Shape Selection (Structure)
4.2.2. Color Matching
4.2.3. 2D Texture

4.3. Expressive Techniques

4.3.1. Specific Illustrations
4.3.2. Abstract Illustrations
4.3.3. Humor in Packaged Products

4.4. Visual Representation Techniques

4.4.1. Associations
4.4.2. Symbolic Metaphors
4.4.3. Visual Hyperboles, Exaggerations (In Focus: Visual Hierarchy)

4.5. Conceptual Design

4.5.1. Demographic and Ethnographic Research
4.5.2. Retail Research & Digital Research
4.5.3. Brand Concept, Packaging Design (In Focus: Culture Map)

4.6. Elements of Packaging Design

4.6.1. Display Panel
4.6.2. The Brand's Imaginary
4.6.3. Concept Board (In Focus: Product Name and Brand Name)

4.7. Lettering

4.7.1. Typography
4.7.2. Line Spacing
4.7.3. Typographic Principles (In Focus: Typography and Technology)

4.8. Stages of Packaging Design

4.8.1. Structure of the Project and Briefing
4.8.2. Communicating the Strategy
4.8.3. Design Refinement and Preproduction (In Focus: Who Are Luxury Packaging Products Designed For?

4.9. The Sensory Experience

4.9.1. How Does the Packaging Sound?
4.9.2. Touch in 2D
4.9.3. Sensory Assessment (In Focus:The Virtual Sensory Experience)

4.10. Virtual Packaging

4.10.1. Packaging in the Metaverse
4.10.2. Luxury Brands
4.10.3. The Audiovisual Material Included in the Packaging (In Focus: Unboxing in the Metaverse)

Module 5. Jewelry and Cosmetics Packaging

5.1. The Competitiveness of the Cosmetics Sector

5.1.1. Packaging Consumer Needs
5.1.2. The Broad Spectrum of Cosmetic Brands
5.1.3. Packaging Design as a Differential Value in the Cosmetics Sector

5.2. Styles in Cosmetic Design

5.2.1. Feminine Design
5.2.2. Masculine Design
5.2.3. Non-Gender Design

5.3. The Design of Cream and Soap Packaging

5.3.1. Definition of Lines: Round or Square?
5.3.2. Customization of the Front
5.3.3. Bold Patterns vs. Restrained Patterns

5.4. Cream Safety and Protection

5.4.1. Preservation of Antioxidants
5.4.2. The Risks of Poor Packaging
5.4.3. Packaging Opacity?

5.5. Fragrances

5.5.1. Natural Ingredients
5.5.2. Perfume Packaging: Color or Glass
5.5.3. The Structure of the Bottle

5.6. Packaging Design for Make-Up

5.6.1. Illustrations on Shadow Boxes
5.6.2. Special Editions
5.6.3. Floral Style vs. Minimalist Style

5.7. Packaging Trends in the Entire Packaging Process

5.7.1. Outer Packaging-Bag
5.7.2. Inner Packaging-Box
5.7.3. Product Packaging-Bottle

5.8. Creative Experimental Packaging

5.8.1. Jewelry as a Unique Piece
5.8.2. Sophistication and Elegance
5.8.3. The Magical Box

5.9. Color Selection in Jewelry Packaging Design

5.9.1. The Classic Palette
5.9.2. The Color of Gold and its Symbolism
5.9.3. Metal, a Cold and Colorless Material

5.10. Jewelry Box Designs

5.10.1. Wood Cutting: Edges and Compartments
5.10.2. Fabric or Velvet Lining
5.10.3. Jewelry Presentation Design

5.11. Luxury Jewelry Packaging

5.11.1. Leather Packaging
5.11.2. The Use of Ribbons and Satin
5.11.3. Space for the Logo

Module 6. Gourmet and Wine Packaging

6.1. Fundamentals of Gourmet Packaging

6.1.1. Practical and Aesthetic Design
6.1.2. Use of Glass and Cardboard
6.1.3. The Ergonomics of the Packaging

6.2. Information Architecture

6.2.1. Priority: Aesthetic or Functional
6.2.2. Complementary Values
6.2.3. The Message

6.3. Logo Design

6.3.1. The Isotype
6.3.2. The Isologotype
6.3.3. The Label

6.4. Essential Content for Gourmet and Wine Packaging 

6.4.1. Denomination of Origin
6.4.2. Description of the Product
6.4.3. Specific Quality Seals

6.5. The Properties of Wine and Gourmet Products

6.5.1. Quality Preservation
6.5.2. Flavor Preservation
6.5.3. The Presentation

6.6. The Personality of Gourmet and Wine Brands

6.6.1. Family Inheritance
6.6.2. Inspiring Good Times
6.6.3. The Sense of Taste Enters through the Eyes

6.7. The Label

6.7.1. Types of Paper
6.7.2. Properties of Paper
6.7.3. Additional Information (In Focus: The Use of Recycled Paper in Labels)

6.8. The Cork

6.8.1. Quality of the Cork
6.8.2. Natural Cork, Twin-Top, Agglomerated and Colmated
6.8.3. Printing on the Stopper (Procork, T-Cork, Cava or Multipiece)

6.9. Glass

6.9.1. Models and Shapes of the Glass
6.9.2. Bottle Height and Color
6.9.3. The Design of the Protective Sealing Capsules

6.10. Gourmet Packaging

6.10.1. The Product at a Glance
6.10.2. Clear, Legible and Neat Labeling
6.10.3. Designing Freshness

Module 7. Packaging and Design in Mass Consumption

7.1. Transparency in Food Packaging

7.1.1. Packaging Health
7.1.2. Plastic for Food Wrapping and Biodegradable Materials
7.1.3. Polymers

7.2. New Food Packaging

7.2.1. Biopolymers
7.2.2. Organic Acids
7.2.3. Gas and Temperature Indicators

7.3. Nano Packaging

7.3.1. Nanoparticles
7.3.2. Nanomaterials
7.3.3. Nanoemulsions

7.4. The Present of Mass Consumption Packaging

7.4.1. Active Packaging
7.4.2. Intelligent Packaging
7.4.3. Smart Packaging

7.5. Mass Production

7.5.1. Packaging and Distribution
7.5.2. Primary Packaging
7.5.3. Secondary Packaging (Case: Kellogg's Boxes)

7.6. The Appearance of Mass Consumption

7.6.1. Food Photography
7.6.2. Instructive Illustrations
7.6.3. Efficient Design

7.7. Interactive Packaging

7.7.1. The Functionality of Interactive Packaging
7.7.2. Types of Interactive Packaging
7.7.3. Interactive Relationships

7.8. Food Packaging Design

7.8.1. Shape and Size
7.8.2. Fresh or Processed Foods
7.8.3. Design in Product Labeling

7.9. Commercial Packaging

7.9.1. From Common to Premium
7.9.2. Functional Design with a Twist
7.9.3. Mass Customization

7.10. Assessment of the Packaging Design

7.10.1. Is It Clear What Your Product Is?
7.10.2. Is It an Honest Representation of the Product?
7.10.3. How Will the Product Look in the Store or in 3D?
7.10.4. Versatility

Module 8. Marketing and Branding for Packaging

8.1. Artificial Intelligence in Packaging Design

8.1.1. The Activation of Creativity through Data
8.1.2. Differentiation Techniques
8.1.3. Redesign and Assessment

8.2. Branding for "Wrappers”

8.2.1. Brand Identity
8.2.2. Design Based on Branding
8.2.3. The Economic Impacts of Branding on Packaging

8.3. Digital Strategy

8.3.1. Business Strategies Linked to Identity
8.3.2. Advertising
8.3.3. Positioning Assessment

8.4. Data Orientation Process

8.4.1. Managing Visual Communication through Data
8.4.2. Data Collection and Selection
8.4.3. Data Analysis

8.5. Premium Environment Consumption Habits

8.5.1. Key Marketing Metrics
8.5.2. Key Packaging Metrics
8.5.3. The Creation of Sequential Patterns

8.6. Innovation in the Packaging Environment

8.6.1. Creativity Management
8.6.2. Predictive Techniques
8.6.3. Simulating Innovation Scenarios

8.7. The Use of Big Data for the Creation of the Icon

8.7.1. The Packaging Market
8.7.2. The Packaging Consumer
8.7.3. Segmentation and Value

8.8. Value Creation over Time

8.8.1. Loyalty Strategies
8.8.2. The Generation of Ambassadors
8.8.3. Efficient Management of Communications

8.9. User Experience

8.9.1. Digital Environment
8.9.2. Generating  Engagement
8.9.3. The Messages

8.10. Project Management

8.10.1. Preparing the Briefing
8.10.2. Strategic Communication
8.10.3. Value Communication

Module 9. Creative Management

9.1. Packaging Evolution

9.1.1. Visual Communication
9.1.2. Speculative History of Packaging
9.1.3. Aesthetic Fundamentals

9.2. Product Narrative

9.2.1. Identify Its History What’s the Message?
9.2.2. Identify Your Target Audience
9.2.3. Conversation between Brand and Consumer

9.3. Brand Strategy

9.3.1. Briefings
9.3.2. Own Mechanisms and Languages
9.3.3. Research Material. Trends

9.4. Speculation Workshop

9.4.1. Art and Space Volumes
9.4.2. Physical Space I. Game, Time and Chance
9.4.3. Digital Space I. Virtual Making

9.5. Product Environment

9.5.1. Premises and Their Position
9.5.2. Physical Space II
9.5.3. Digital Space II

9.6. Technical Creativity

9.6.1. Composition
9.6.2. Exquisite Corpse The Multiplicity of Images
9.6.3. Hypergraphics Graphics Applied to Space

9.7. Production and Development of Packaging

9.7.1. Materials as a Message
9.7.2. Traditional Techniques and Contemporary Techniques
9.7.3. Why Do We Bet on an Image?

9.8. Art Direction

9.8.1. Apply the Narrative to the Product
9.8.2. Chromatic Range and Its Meaning
9.8.3. Identify the Advertising Approach

9.9. Post-Production

9.9.1. Photography
9.9.2. Lighting
9.9.3. Effects

9.10. Entrepreneurship Project

9.10.1. Portfolio
9.10.2. Instagram
9.10.3. Reflection Workshop

Module 10. Operational Development of Packaging

10.1. The Packaging Value Chain

10.1.1. Wrapper Life Cycle
10.1.2. Functionality
10.1.3. The Role of Design in the Supply Chain

10.2. Stock Packaging

10.2.1. Storage
10.2.2. Distribution: Tracking and Tracing
10.2.3. The Integration of Operability into the Design

10.3. Retail and E-Commerce

10.3.1. The New Reality of Packaging in Physical Stores
10.3.2. Concept Stores
10.3.3. In-Home Package Design (In Focus: Standardization vs. Personalization)

10.4. Industrial Packaging

10.4.1. Cost Analysis
10.4.2. Limits in Packaging Design
10.4.3. Packaging Process Assessment

10.5. Innovation in  Packaging Design

10.5.1. Evolution of the Concept of Packaging
10.5.2. Quality of the Packaging
10.5.3. Shipment Management for Online Channels

10.6.  Packaging Strategy

10.6.1. Primary, Secondary and Tertiary Packaging in the Packaging System
10.6.2. Product Manufacturer and  Packaging Designer
10.6.3. Decision-Making

10.7. Concept Development

10.7.1. OKR Technique (Objectives and Key Results)
10.7.2. Framing Techniques
10.7.3. Canvas Technique

10.8. The Design Product

10.8.1. Prototyping (Story Map + Live Data)
10.8.2. Testing (Concierge Test  + Usability/Reliability/Behavioral)
10.8.3. Evaluation

10.9. Legal and Regulatory Aspects

10.9.1. Intellectual Property
10.9.2. Forgery
10.9.3. Confidentiality

10.10. The  Packaging Designer's Profession

10.10.1. Stakeholders
10.10.2. Workplace Environment
10.10.3. Work Relationships with Customers

Make the most of this opportunity to learn about the latest advances in this subject to apply it to your daily practice"