Want to be the next executive producer of a major project? With this program you will be empowered to do just that"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Audiovisual Product Management brings together all the contents that professionals in the audiovisual industry need to know in order to play a managerial role in an international production company. With a 100% online modality, it adapts to the students' schedules to become a motivating experience. 

Surprise even your competitors by applying more efficient, effective and agile coordination to your Audiovisual Product Management projects" 

Syllabus

The Postgraduate diploma in Audiovisual Product Management at TECH Global University is an intensive program that will help students prepare to face the work challenges that a director must assume in a national or international production company.  

The Audiovisual Product Management Postgraduate diploma program is designed to ensure the development of managerial skills that allow the organization of the distribution and marketing of an audiovisual product. 

The program will delve into the new challenges faced by a production company in the new digital era, developing innovative strategies that contribute to improving the management processes that guarantee the quality of a work. Likewise, an analysis of the marketing designs of a production will be carried out, taking into account its repercussion on the means of distribution.  

Therefore, this program is focused on encouraging the student who aspires to become a prestigious director or producer. Thus, supported by innovative content and the best teaching methodology, it meets the needs and requirements of large production companies, providing the necessary skills to bring an idea to the big screen.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Structure of the Audiovisual System
Module 2. Cultural Industries and New Communication Business Models
Module 3. Management and Promotion of Audiovisual Products

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Audiovisual Product Management . Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Structure of the Audiovisual System

1.1. An Introduction to Cultural Industries (C.I.)

1.1.1. Concepts of Culture. Culture-Communication
1.1.2. C.I. Theory and Evolution: Typology and Models

1.2. Film Industry I

1.2.1. Main Characteristics and Agents
1.2.2. Structure of the cinematographic System

1.3. Film Industry II

1.3.1. The U.S. Film Industry
1.3.2. Independent Production Companies
1.3.3. Problems and Debates in the Film Industry

1.4. Film Industry III

1.4.1. Film Regulation: State and Culture. Policies for the Protection and Promotion of Cinematography
1.4.2. Case Study

1.5. Television Industry I

1.5.1. Economic Television
1.5.2. Founder Models
1.5.3. Transformations

1.6. Television Industry II

1.6.1. The U.S. Television Industry
1.6.2. Main Features
1.6.3. State Regulation

1.7. Television Industry III

1.7.1. Public Service Television in Europe
1.7.2. Crises and Debates

1.8. Axes of Change

1.8.1. New Processes in the Audiovisual Industry
1.8.2. Regulatory Discussions

1.9. Digital Terrestrial Television (DTT)

1.9.1. Role of the State and Experiences
1.9.2. The New Features of the Television System

1.10. New Operators in the Audiovisual Landscape

1.10.1. Service Platforms Over-The-Top (OTT)
1.10.2. Consequences of its Appearance

Module 2. Cultural Industries and New Communication Business Models

2.1. The Concepts of Culture, Economy, Communication, Technology, IC 

2.1.1. Culture, Economy, Communication  
2.1.2. Cultural Industries 

2.2. Technology, Communication and Culture 

2.2.1. Craft Culture Commoditized 
2.2.2. From Live Performance to Visual Arts  
2.2.3. Museums and Heritage 

2.3. The Major Sectors of the Cultural Industries 

2.3.1. Editorial Products 
2.3.2. Flow C.I.s  
2.3.3. Hybrid Models 

2.4. The Digital Era in the Cultural Industries 

2.4.1. Digital Cultural Industries 
2.4.2. New models in the Digital Era  

2.5. Digital Media and Media in the Digital Age  

2.5.1. The Online Press Business 
2.5.2. The Radio in the Digital Environment 
2.5.3. Particularities of the Media in the Digital Age

2.6. Globalization and Diversity in Culture 

2.6.1. Concentration, Internationalization and Globalization of Cultural Industries  
2.6.2. The Struggle for Cultural Diversity 

2.7. Cultural and Cooperation Policies 

2.7.1. Cultural Policies  
2.7.2. The Role of States and Country Regions  

2.8. Musical Diversity in the Cloud 

2.8.1. The Music Industry Today 
2.8.2. The Cloud 
2.8.3. Latin/Iberoamerican Initiatives 

2.9. Diversity in the Audiovisual Industry 

2.9.1. From Pluralism to Diversity 
2.9.2. Diversity, Culture and Communication 
2.9.3. Conclusions and Suggestions 

2.10. Audiovisual Diversity on the Internet 

2.10.1. The Audiovisual System in the Internet Era 
2.10.2. Television Offering and Diversity 
2.10.3. Conclusions

Module 3.  Management and Promotion of Audiovisual Products

3.1. Audiovisual Distribution  

3.1.1. Introduction 
3.1.2. Distribution Players 
3.1.3. Marketing Products 
3.1.4. The Fields of Audiovisual Distribution  
3.1.5. National Distribution 
3.1.6. International Distribution 

3.2. Distribution Companies   

3.2.1. Organizational Structures 
3.2.2. Negotiation of the Distribution Contract 
3.2.3. International Customers 

3.3. Operating Windows, Contracts and International Sales  

3.3.1. Operating Windows 
3.3.2. International Distribution Contracts 
3.3.3. International Sales 

3.4. Film Marketing   

3.4.1. Film Marketing 
3.4.2. The Film Production Value Chain 
3.4.3. Advertising Media at the Service of Promotion 
3.4.4. Launching Tools 

3.5. Market Research in Film    

3.5.1. Introduction 
3.5.2. Pre-production stage 
3.5.3. Post-production Stage 
3.5.4. Commercialization Stage 

3.6. Social Networks and Film Promotion  

3.6.1. Introduction 
3.6.2. Promises and Limits of Social Networking  
3.6.3. Objectives and Their Measurement 
3.6.4. Promotion Calendar and Strategies  
3.6.5. Interpreting What Networks Are Saying 

3.7. Audiovisual Distribution on the Internet I    

3.7.1. The New World of Audiovisual Distribution 
3.7.2. The Internet Distribution Process 
3.7.3. Products and Possibilities in the New Scenario 
3.7.4. New Distribution Modes 

3.8. Audiovisual Distribution on the Internet II    

3.8.1. Keys to the New Scenario 
3.8.2. The Dangers of Internet Distribution 
3.8.3. Video on Demand (VOD) as a New Window for Distribution 

3.9. New Spaces for Distribution  

3.9.1. Introduction 
3.9.2. The Netflix Revolution 

3.10. Film Festivals 

3.10.1. Introduction 
3.10.2. The Role of Film Festivals in Distribution and Exhibition 

It's a time of change for many audiovisual companies. Be at the forefront of innovation and secure a relevant position in the industry by enrolling today in this Postgraduate diploma"