This program will help you learn how to apply the main Digital Marketing for Social Media in your work to achieve the maximum possible benefits” 

Marketing strategies are closely related to communication, because the emission of a particular message is the key to both. In this sense, it must be taken into account that advertising communication has changed in the last twenty years with the creation of the so-called digital ecosystem, which alters the different ways of communication thanks to the possibilities opened by technology. The digital environment generates different keys to social behavior, requires new languages and modifies the relationships between senders and receivers of messages. It also implies new patterns of contextualization and interpretation of content.

For all these reasons, it is important to know the role of communication in marketing processes and, above all, it is especially important to improve the training of journalists in this field, since their correct use of language makes them a suitable profile to stand out in this field. Thinking about this, TECH has designed a Postgraduate diploma in Digital Marketing for Social Media that will mark a before and after in the training of these professionals, by having the most innovative resources and advanced knowledge on this subject. Thus, throughout these months, the student will learn to analyze, interpret and structure digital information to create appropriate marketing campaigns to achieve the objectives of the companies.  

A program that will teach students, through experience, to develop successfully in the tool management of Digital Marketing for Social Media. A learning that is achieved by combining practical and theoretical teaching, offering a unique option to obtain a greater visibility of their resumes. 

Join elite work teams in the field of digital marketing and bring all your knowledge to succeed in the sector”

This Postgraduate diploma in Digital Marketing for Social Media contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

A Postgraduate diploma that will enable you to work in all areas of digital marketing with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. In this way, TECH ensures to offer students the educational updating objective it aims to provide. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

A unique, key, and decisive educational experience to boost your professional development”

Learn everything that this Postgraduate diploma offers you in a dynamic way, thanks to TECH innovative teaching methodology” 

The teachers of this Postgraduate diploma in Digital Marketing for Social Media have designed this program to include the latest concepts and strategies that journalism and communication professionals can apply in their daily work in the advertising field. A totally new content that will provide them with the necessary knowledge about the different technological applications that will be fundamental for their professional development, so that they can compete with their work in an area of great demand.  

A comprehensive teaching program, structured in well-developed teaching units, oriented towards learning that is compatible with your personal and professional life" 

Module 1. Fundamentals of Communication in the Digital Environment 

1.1. Web 2.0. or the Social Web

1.1.1. Organization in the Age of Conversation
1.1.2. Web 2.0. Is All About People
1.1.3. Digital Environment and New Communication Formats

1.2. Digital Communication and Reputation

1.2.1. Online Reputation Report
1.2.2. Netiquette and Good Practices on Social Media
1.2.3. Branding and 2.0. Networks

1.3. Online Reputation Plan Design and Planning

1.3.1. Overview of the Main Social Media
1.3.2. Brand Reputation Plan
1.3.3. General metrics, ROI, and Social CRM
1.3.4. Online Crisis and Reputational SEO

1.4. General, Professional, and Microblogging Platforms

1.4.1. Facebook
1.4.2. LinkedIn
1.4.3. Twitter

1.5. Video, Image, and Mobility Platforms

1.5.1. YouTube
1.5.2. Instagram
1.5.3. Flickr
1.5.4. Vimeo
1.5.5. Pinterest

1.6. Content Strategy and Storytelling

1.6.1. Corporate Blogging
1.6.2. Content Marketing Strategy
1.6.3. Creating a Content Plan
1.6.4. Content Curation Strategy

1.7. Social Media Strategies

1.7.1. Corporate PR and Social Media
1.7.2. Defining the Strategy to be Applied in Each Medium
1.7.3. Analysis and Evaluation of Results

1.8. Community Administration

1.8.1. Roles, Tasks and Responsibilities of the Community Administration
1.8.2. Social Media Manager
1.8.3. Social Media Strategist

1.9. Social Media Plan

1.9.1. Designing a Social Media Plan
1.9.2. Schedule, Budget, Expectations and Follow-up
1.9.3. Contingency Protocol in Case of Crisis

1.10. Online Monitoring Tools

1.10.1. Management Tools and Desktop Applications
1.10.2. Monitoring and Research Tools

Module 2. Research in Digital Media 

2.1. The Scientific Method and its Techniques

2.1.1. Introduction
2.1.2. The Scientific Method and its Techniques
2.1.3. Scientific Method and Methodological Techniques
2.1.4. Research Design and Phases
2.1.5. Basic Rules for Bibliographic Selection, Verification, Citation and Referencing
2.1.6. Research Approaches and Perspectives
2.1.7. Ethical and Deontological Rules

2.2. Methodology I

2.2.1. Introduction
2.2.2. Measurable Aspects: Quantitative Method
2.2.3. Quantitative Techniques
2.2.4. Types of Surveys
2.2.5. Questionnaire Preparation and Presentation of Results

2.3. II Methodology

2.3.1. Introduction
2.3.2. Measurable Aspects: Qualitative Method
2.3.3. Qualitative Techniques
2.3.4. Individual Interviews and their Typology
2.3.5. The Group Interview and its Variables: Discussion Groups or Focus Groups
2.3.6. Other Conversational Techniques: Philips 66, Brainstorming, Delphi, Participatory Intervention Cores, Problem and Solution Trees
2.3.7. Participatory – Action Research

2.4. III Methodology

2.4.1. Introduction
2.4.2. Revealing Communicative Behaviors and Interactions: Observation and its Variants
2.4.3. Observation as a Scientific Method
2.4.4. The Procedure: Planning Systematic Observation
2.4.5. Different Types of Observation
2.4.6. Online Observation: Virtual Ethnography

2.5. IV Methodology

2.5.1. Introduction
2.5.2. Uncovering the Content of Messages: Content and Discourse Analysis
2.5.3. Introduction to Quantitative Content Analysis
2.5.4. Sample Selection and Category Design
2.5.5. Data Processing
2.5.6. Critical Discourse Analysis
2.5.7. Other Techniques for the Analysis of Media Texts

2.6. Techniques for Collecting Digital Data

2.6.1. Introduction
2.6.2. Knowing the Reactions: Experimenting in Communication
2.6.3. Introduction to Experiments
2.6.4. What is an Experiment in Communication
2.6.5. Experimentation and its Types
2.6.6. The Practical Design of the Experiment

2.7. Techniques for Organizing Digital Data

2.7.1. Introduction
2.7.2. Digital Information
2.7.3. Problems and Methodological Proposals
2.7.4. Online Press: Characteristics and Approach to its Analysis

2.8. Participatory Instrumental Services

2.8.1. Introduction
2.8.2. The Internet as an Object of Study: Criteria for Assessing the Quality and Reliability of Internet Content
2.8.3. Internet as an Object of Study
2.8.4. Criteria for Evaluating the Quality and Reliability of Content on the Internet

2.9. Internet Quality as a Source: Validation and Confirmation Strategies

2.9.1. Introduction
2.9.2. Research on the Internet and Digital Platforms
2.9.3. Searching and Browsing in the Online Environment
2.9.4. Approach to Research on Digital Formats: Blogs
2.9.5. Approach to Social Network Research Methods
2.9.6. Hyperlink Research

2.10. Diffusion of Research Activity

2.10.1. Introduction
2.10.2. Research Trends in Communication
2.10.3. Introduction to the Contemporary Environment of Research in Communication
2.10.4. The Readaptation of the Classic Objects of Communication Research
2.10.5. The Emergence of Classical Research Objects
2.10.6. Towards Interdisciplinarity and Methodological Hybridization

Module 3. Integrated Marketing Communication 

3.1. Introduction and Typology of Social Media

3.1.1. Social Media Against Traditional Media
3.1.2. What is a Social Network?
3.1.3. Evolution of Social Networks on the Internet?
3.1.4. Social Media Today
3.1.5. Features of Social Media on the Internet
3.1.6. Social Media Typology

3.2. Functions of the Community Manager

3.2.1. The Figure of the Community Manager and their Function in the Company
3.2.2. Community Manager Guide
3.2.3. The Profile of the Community Manager

3.3. Social Media within the Structure of the Business

3.3.1. The Importance of Social Media in the Company
3.3.2. The Different Profiles that Work in Social Media
3.3.3. How to Choose the Best Structure for Social Media Management
3.3.4. Customer Care on Social Media
3.3.5. Relationship of the Social Media Team with Other Departments in the Company

3.4. Introduction to Digital Marketing

3.4.1. The Internet: Making Marketing Infinite
3.4.2. Objectives of Marketing on the Internet
3.4.3. Key Concepts on the Internet
3.4.4. Operative Marketing on the Web
3.4.5. Search Engine Positioning
3.4.6. Social Media
3.4.7. Community Manager
3.4.8. e-Commerce

3.5. Social Media Strategic Plan and Social Media Plan

3.5.1. The Importance of Having a Social Media Plan Aligned with the Company's Strategic Plan
3.5.2. Previous Analysis
3.5.3. Objectives
3.5.4. Strategy
3.5.5. Stocks
3.5.6. Budget
3.5.7. Schedules
3.5.8. Contingency Plan

3.6. Online Reputation
3.7. Main Social Media Outlets I
3.8. Facebook: Increase the Presence of Our Brand

3.8.1. Introduction: What is Facebook and How Can it Help Us?
3.8.2. Main Elements in the Professional Field
3.8.3. Content Promotion
3.8.4. Analytics

3.9. Twitter: 140 Characters to Achieve the Objectives

3.9.1. Introduction: What is Twitter and How Can it Help Us?
3.9.2. Main Elements
3.9.3. Content Promotion
3.9.4. Analytics

3.10. LinkedIn. The Professional Social Network for Excellence

3.10.1. Introduction: What is LinkedIn and How Can it Help Us?
3.10.2. Main Elements
3.10.3. Content Promotion

3.11. Main Social Media Outlets II

3.11.1. YouTube: The Second Most Important Search Engine on the Internet
3.11.2. Main Elements
3.11.3. Advertising
3.11.4. YouTube Analytics
3.11.5. Success Stories
3.11.6. Instagram and Pinterest. The Power of Image
3.11.7. Instagram
3.11.8. Success Stories
3.11.9. Pinterest

3.12. Blogs and Personal Branding

3.12.1. Definition
3.12.2. Typology

3.13. Community Manager Tools

3.13.1. Monitoring and Programming. Hootsuite
3.13.2. Specific Tools for Each Social Network
3.13.3. Active Listening Tools
3.13.4. URL Shortening Tools
3.13.5. Tools for the Generation of Content

A unique, key and decisive training experience to boost your professional development”