Syllabus

The curriculum of this Postgraduate certificate in Transmedia Franchises has been designed with business professionals' academic needs in mind, seeking to improve their work by entering a sector of great relevance today. For this purpose, a program of 10 topics has been designed where you will find everything related to regulations, business monetization, the life cycle of franchises or marketing plans, among other related aspects. 

Know the legal bases of franchising and avoid any possible legal risk"  

Syllabus

Star Wars is one of the clearest examples of Transmedia Franchises. The range of films, comics, books, video games, etc., has made it one of the most successful sagas, both in terms of audience success and complementary product consumption.  Considering the great benefits that are achieved when such a success is achieved, it is normal that more and more entrepreneurs decide to bet on this type of business.  

For this reason, TECH Global University offers this highly valuable intensive academic program, where students can learn the ins and outs of the industry to apply those techniques and strategies that will take their businesses to the top of the sector. Specifically, the syllabus covers the most relevant aspects that a manager must bear in mind in order to act more effectively.  

This program is designed to promote student learning and, therefore, seeks to meet their needs and expectations through high-quality content. However, in order to allow greater flexibility, it is offered 100% online, so that students can access the virtual campus at any time, where they will find a multitude of theoretical and practical resources. teórico-prácticos.  

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module: 

Module 1. Transmedia Franchises

academic course transmedia franchises TECH Global University

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Transmedia Franchises completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Franchises 

1.1. Naming and Delimitation of Terms: Media and Business Franchising, Licensing, Merchandising, Consumer Products

1.1.1. Transmedia and Media Franchising vs. Franchise Business
1.1.2. Transmedia Media Franchises
1.1.3. Consumer Products, Licensing and Merchandising

1.2. Elements for Transmedia Business Models

1.2.1. Technology
1.2.2. Mainstream Culture
1.2.3. Fan Phenomenon

1.3. Transmedia Business Models: Creation, Monetization, Life Cycle

1.3.1. Origins of Transmedia Franchising and Types of Franchises
1.3.2. Monetization of the Franchise Business
1.3.3. Franchise Life Cycle

1.4. Historical Evolution of Transmedia Franchises

1.4.1. Background
1.4.2. Old Media Franchises (1928/1977)
1.4.3. Modern Media Franchises

1.5. Legal Basis Franchises: Intellectual Property, Audiovisual Rights, Transfer of Rights:

1.5.1. Intellectual Property, Author and Work
1.5.2. Intellectual Property Rights: Moral Rights and Economic Rights. Copyright and Author's Rights
1.5.3. Transfer of Rights: Trademark and Trademark Registration. Types of Franchise Agreements

1.6. Transmedia franchise management: media, chronology, Partners

1.6.1. The strategy
1.6.2. Key Categories and Partners Selection
1.6.3. Product and Service Development

1.7. Franchise Management Tools

1.7.1. Franchise Agreement (Standard Clauses)
1.7.2. Evaluation and Approval Forms
1.7.3. Style Guide

1.8. Brand Marketing in Franchise Management

1.8.1. Business Plan
1.8.2. Royalties and Sell-off
1.8.3. Guaranteed Minimum and Other Fees

1.9. Financial Aspects

1.9.1. Brand Marketing Plan
1.9.2. 360º Marketing Campaign
1.9.3. Consumer Behavior

1.10. Transmedia Franchise Management Diagram

1.10.1. Strategy Management, Partners Selection and Franchise Agreement
1.10.2. Production and Marketing Management

You will be able to create a marketing plan that will make your brand known in the market" 

Teaching Objectives

The main objective of this Postgraduate certificate in Transmedia Franchising by TECH Global University is to offer students an effective learning through which they will be able to run their own businesses, achieving the international success of the most recognized brands today, like Star Wars or Matrix. Therefore, at the end of the program, students will have a high level of knowledge on how these types of companies should be managed in order to achieve the most beneficial results possible.   

higher education transmedia franchises TECH Global University

Reach the professional elite by successfully managing your transmedia franchise" 

TECH makes the goals of their students their own goals too.  
Working together to achieve them.

This Postgraduate certificate in Transmedia Franchises qualifies students to: 

  1. Manage and know conceptually the field of transmedia Storytelling and understand its relevance in different professional fields (advertising, marketing, journalism, entertainment). 
  2. Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization. 
  3. Master the fundamentals of transmedia business models 
  4. Know the typologies, forms of monetization and details of transmedia business management 

Postgraduate Certificate in Transmedia Franchises

Transmedia franchises are a way to expand an intellectual property across multiple media platforms, such as movies, TV series, video games, comics, novels, etc. It is a storytelling and marketing strategy that seeks to engage consumers in multiple forms of content.

The narrative is developed in different media and complements each other, creating a richer and more diverse universe. Each medium tells a part of the story in a unique way, but all are connected and contribute to a more complete entertainment experience.

For example, Star Wars is one of the most well-known transmedia franchises in which you can follow the story in both movies and TV series, novels and video games. All these media are connected and contribute to create a wide and rich narrative universe.

The idea of transmedia franchises is to appeal to different audiences through different media, and thereby broaden the fan base and increase revenue through all forms of content. It is a powerful marketing strategy that allows you to take full advantage of the potential of intellectual properties and connect emotionally with consumers.

At the end of the program, students will be qualified in the concepts and theoretical approaches to transmedia storytelling and the production of a franchise in different media, and will have the skills and know-how to design, create, produce, publish, promote, measure the impact and manage transmedia storytelling projects in the field of franchising. They will be able to better understand the dynamics of storytelling and transmedia content production in different sectors and professional fields, from entertainment to digital marketing and other related disciplines.