Postgraduate certificate Sensory Marketing

Current marketing trends drive companies to create multisensory experiences to generate positive emotions and sensations in customers. Based on these techniques, research certifies that companies are able to increase customer loyalty and sales of their products or services. At the same time, professionals who master these advanced techniques are an important gain for the profitability of companies. In this context, TECH provides a 100% online program where the student will be able to analyze these strategies and approach the most complex tools for their application. For this purpose, it has an interactive platform, multimedia materials, such as videos and infographics, and an innovative teaching method: Relearning.

University certificate

Accreditation/Membership

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

This Postgraduate certificate in Sensory Marketing has been designed to meet the interests and priorities of professionals interested in leading teams and performing managerial roles in the field of marketing. The program is delivered 100% online and students will have 6 weeks ahead of them where they will intensively analyze all the particularities of this field of experiences.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..."

Syllabus

The Postgraduate certificate in Sensory Marketing provides students with a comprehensive understanding of how the senses influence consumer behavior. The objective is to apply techniques from this discipline to generate positive multisensory experiences and promote customer loyalty.

The syllabus includes an introduction to Neuromarketing and its application to the study of consumer behavior. It will also explore how environmental perception conditions the purchase decision-making process and the role of emotions in customer behavior.

In addition, the sensory system and its relationship with the purchasing and consumption processes will be analyzed in depth. This includes persuasive communication, synesthesia and the marketing of touch, vision, smell and taste.

This Postgraduate certificate is also ideal for professionals who wish to acquire advanced skills in marketing and management. In addition, this is a field in constant evolution and expansion, so graduates will be prepared to face the current and future challenges of the market.

This Postgraduate certificate is developed over 6 weeks and consists of one module:

Module 1. Sensory Marketing: Connecting with the Consumer's Senses from the Neuromarketing Field

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Sensory Marketing completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Sensory Marketing: Connecting with the Consumer's Senses from the Neuromarketing Field

1.1. The Shopping Experience through Neuromarketing

1.1.1. Human-Centered Neuromarketing
1.1.2. The Shopping Experience as Seen through Neuromarketing
1.1.3. The Importance of the Senses in the Purchase Decision Processes
1.1.4. Attention and Awareness in Consumer Behavior

1.2. The Senses and Emotions in Buying Behavior

1.2.1. Rational Processes and Emotional Processes in the Purchasing Process
1.2.2. Peak and End Rule
1.2.3. How do Emotions Influence the Senses

1.3. The Sensory System and its Impact on the Buying and Consumption Processes

1.3.1. Functioning of the Sensory System in the Buying Behavior
1.3.2. Persuasive Communication and the Senses
1.3.3. Synaesthesia and Sensory Marketing
1.3.4. Are there Other Senses?
1.3.5. Bouba/Kiki Effect

1.4. The Senses: Marketing of Touch

1.4.1. The Powers of Touch
1.4.2. The Great Capacity of the Hands
1.4.3. Marketing of Touch

1.5. The Senses. Visual Marketing: the Power of Vision in Consumption

1.5.1. Vision. Involvement in Consumption
1.5.2. The Influence of Light on Shopping Experiences
1.5.3. Colors in Branding and Sales
1.5.4. A View through Neuromarketing

1.6. The Senses: Olfactory Marketing as Seen Through Neuromarketing

1.6.1. Smell: What, But Not How?
1.6.2. Memory and Smell. Implication in the Shopping Experience
1.6.3. The Influence of Smell on Purchases. Practical Applications
1.6.4. Olfactory Marketing and Neuromarketing

1.7. The Senses: Taste Marketing

1.7.1. Functional Properties of Taste
1.7.2. Flavors
1.7.3. Elements of Taste Marketing

1.8. The Senses: Auditory Marketing

1.8.1. How Does Hearing Work?
1.8.2. Sound and its Qualities
1.8.3. Auditory Marketing

1.9. Sensory Marketing and Neuromarketing

1.9.1. Sensory Marketing as a Key Player in the Consumer Experience
1.9.2. The Power of Neuromarketing in the Sensory Domain
1.9.3. Neuromarketing and Sensory Marketing: Differentiators of the Shopping Experience

1.10. Sensory Marketing in Practice

1.10.1. Sensory Marketing and Branding
1.10.2. Steps to Sensory Branding
1.10.4. Application of Sensory Marketing in Companies
1.10.5. Success Stories

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap”

Teaching Objectives

This program aims to provide professionals with the keys to mastering the connection between the consumer's senses and the shopping experience. Through an innovative teaching methodology, students will develop advanced skills in Neuromarketing and will be able to design unique multi-sensory experiences that foster customer loyalty.

Analyze how emotions affect consumer behavior in the buying process through this comprehensive course”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Sensory Marketing will enables the student to:

Understand the main elements and concepts of Neuromarketing and its application in the study of consumer behavior
Examine the emotional and rational processes involved in the consumer's purchasing decision making process
Study the influence of the senses in the consumer's purchase decision process
Investigate the importance of attention and awareness in consumer behavior and its relationship to the purchase experience
Exploring the relationship between senses and emotions in consumer buying behavior
Know the techniques of persuasive communication and their relationship with the consumer's senses
Investigate the importance of synaesthesia in sensory marketing and its practical application in branding
Assess the impact of sensory marketing on the consumer shopping experience
Study the influence of smells, tastes, textures, colors and sounds on consumer behavior and their application in sensory marketing
Use the knowledge acquired in the creation of a sensory brand and assess the results obtained

Postgraduate Certificate in Sensory Marketing

Sensory marketing has become a key discipline for companies seeking to create memorable and emotional experiences with their customers. The combination of sensory stimuli (sound, smell, lighting and texture) in marketing strategies, allows to generate deeper emotional connections with consumers and enhance brand loyalty. At TECH Global University we have developed a complete Postgraduate Certificate in Sensory Marketg, designed for those professionals in marketing, advertising and design of commercial spaces interested in incorporating this innovative discipline in their business strategies.

In this very complete University Course, the theoretical and practical foundations of sensory marketing will be studied, which encompasses the psychology and neuroscience of consumer behavior, the importance of sensory stimuli in perception, customer experience and how to design effective sensory marketing strategies in different contexts (retail, hospitality and services). In addition, the latest trends and technological tools for the implementation of sensory marketing will be analyzed, including augmented reality, artificial intelligence and IoT (Internet of Things) devices. In addition, applied practices and analysis of real cases will be carried out to consolidate the knowledge of professionals, which will allow them to create unique and memorable sensory experiences for customers.