This Master's Degree will allow you to incorporate into your professional practice the most updated concepts when it comes to elaborating a Business Plan"

Pharma Biotech Business Management plays a vital role in the medical field by providing effective and efficient strategic management to companies in the pharmaceutical and biotechnology industry. Its importance lies in its ability to guide and make informed decisions in a highly regulated and competitive environment. In this way, it drives the research and development of new drugs and innovative therapies, which in turn contributes to the advancement of medicine and the improvement of people's quality of life. To carry out all these actions, the top managers of these companies must have high organizational skills and cutting-edge clinical knowledge.

With this in mind, MBA in Pharma Biotech Business Management has created this Master's Degree, which offers doctors an excellent update in the field of Pharma Biotech Business Management. During 12 months of intensive study, the student will delve into the cutting-edge strategies to establish the analysis of the environment and competition or the methods to undertake the budget planning of companies in the pharmaceutical and biotechnology industry. They will also delve into the development of a business plan for a company in the sector.

All this will be achieved without the doctor having to give up their usual personal and professional responsibilities, as this program is offered in an innovative 100% online format. Likewise, multimedia materials will be available in a virtual library, which can be accessed at any time and place, since it only requires a device with an internet connection. Furthermore, the wide variety of multimedia formats offered will preserve a pleasant, individualized and decisive teaching.

With this degree, you will delve into the most cutting-edge strategies when it comes to leading teams in the pharmaceutical industry"

This professional master’s degree in MBA in Pharma Biotech Business Management contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through the 100% online modality, this refresher program will allow you to study from anywhere and at any time of the day"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Update your knowledge of biotechnology company management through the professional experience of leading specialists in this health area"

Throughout this course, you will delve into the most advanced strategies for integrating new drugs into the market"

The aim of this program is to provide physicians with tools that will enable them to acquire knowledge and skills that are essential for success in the field of pharmaceutical and biotechnological management. In this way, they will be able to perform key functions in essential areas such as the exploration and development of drugs or their production and manufacture.

You will adopt in your daily practice the most up-to-date knowledge in digital health management"

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Evaluate financial efficiency
• Optimize working capital management
• Understand the different types of healthcare systems, such as public, private/private/insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Knowing the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions

Specific Objectives

Module 1. Strategic Management in the Pharmaceutical and Biotechnology Industry

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Delve into the levels of strategic management
• Understand the 6 types of value generation in the company, using examples from the industry
• Evaluate performance in the company
• Analyze the VUCA Environment
• Apply PESTEL analysis and Porter's 5 Forces analysis
• SWOT Analysis
• Perform an analysis of the Value Chain
• Analyze the company's resources and competencies

Module 2. Marketing in Pharma Biotech

• Know the utility of market segmentation and approximation levels
• Differentiate between end consumer markets and feature-based segmentation
• Develop marketing strategies according to the segmentation made
• Know the importance of prior positioning to gain competitive advantage
• Develop differentiation and positioning strategies to achieve business objectives
• Understand the relevance of information and resources in the commercial field
• Know the sources of information and techniques for market studies
• Use data survey and analysis tools

Module 3. Control, Finance and Operation

• Evaluate financial efficiency
• Optimize working capital management
• Analyze and manage the financial risks
• Improve planning and budgeting
• Optimize The Supply Chain
• Ensure regulatory compliance

Module 4. Digital Health Management: Technological Innovation in the Health Sector

• Understand the different types of healthcare systems, such as public, private/private/insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Analyze the role of cost, effectiveness and safety as determining factors in health care
• Understand the professional-patient relationship and the rights and duties of both
• Analyze the challenges of care pressure and cost management based on ethical principles
• Define the skills and attitudes needed to be an effective professional manager
• Explore leadership and the management of emotional climate and work conflicts
• Utilize timekeeping as a tool for efficient management
• Analyze health spending and outcomes, as well as processes of improvement, innovation and transformation
• Evaluate the use of indicators, benchmarking, clinical guidelines, EDO, claims and pharmacovigilance in healthcare quality

Module 5. Market access (1). Organization and Processes

• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Describe the marketing authorization process of a new drug and identify the Spanish and European health authorities involved in the process
• Analyze the national and international health technology assessment agencies
• Identify the agencies that evaluate new drugs, decision makers and influencers
• Describe the price and reimbursement application process
• Differentiate the access processes for hospital drugs and those dispensed in street pharmacies
• Familiarize with traditional and innovative financing schemes
• Know the processes of public purchase of medicines in the Spanish healthcare system
• Know the professional profiles assigned to the access department
• Analyze the interaction of Market Access professionals with other departments of the pharmaceutical industry
• Review the latest trends in drug evaluation (Multi-criteria Analysis) and drug purchasing

Module 6. Market access (2). Tools and Strategy

• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Meet and segment Co-Workers
• Develop market access strategy and plans, specifying the timeline and roles involved
• Know how to manage the approach to health authorities for both hospital drugs and street pharmacy drugs
• Know the requirements for applying for drug financing: official and supplementary documents
• Become familiar with the documents and tools that support the value of the  drug and that will be essential in the negotiation of price and reimbursement with the health authorities, and in the subsequent regional and local access
• Study in depth the elements included in a drug value dossier
• Identify the clinical value of a drug, the value perceived by the patient, and the economic aspect
• Become familiar with the key concepts of pharmacoeconomics
• Delve into the economic analysis of a drug, differentiating between partial and complete economic evaluations

Module 7. Integral Coaching in Pharma Biotech

• Knowing the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Know the contributions of North American, Humanistic-European and Ontological Coaching
• Evaluate the client's present situation, breakdowns and objectives
• Use tools such as "The Wheel of Professional Life" to know the current situation
• Define goals, vision and objectives at both individual and team level
• Explore models such as GROW, SMART methodology and the Merlin Method
• Use examples such as the Mandala to visualize the team's ideal situation
• Understand mental models and their importance in healthy teams
• Observe, distinguish and analyze beliefs, judgments, facts and opinions

Module 8. The Medical Department

• Understand the role and objective of the medical department
• Analyze the general structure of the medical department and its staff
• Explore the main activities of the medical department
• Collaborate with other areas of the company
• Explore current challenges and trends
• Understand the purpose of clinical trials
• Analyze the types of clinical trials
• Explore in the phases of clinical trials
• Define the focus of each phase
• Plan and design clinical trials
• Know the ethical and regulatory aspects of clinical trials
• Delve into sample and sample size selection
• Collect and analyze data
• Define roles and responsibilities of the different participants in clinical trials
• Explore randomization and types of blinding
• Analyze data and interpret results
• Design protocols
• Develop an Informed Consent and Patient Information Sheet
• Understand the purpose of monitoring in clinical trials
• Define the responsibilities and roles of the clinical trial monitor

Module 9. Team Leadership in Pharma

• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• To delve into the development of leadership skills necessary to efficiently manage teams
• Learn organizational and time management strategies to optimize team productivity
• Learn how to plan and set clear and measurable objectives for the team, and evaluate their performance effectively
• Delve into team management skills, including motivation, effective communication, and conflict resolution
• Develop decision-making skills based on the evaluation of options and consideration of different factors
• Learn negotiation strategies and techniques for managing conflict within the team
• Understand the importance of personal and professional development of team members, and its impact on the overall success of the project
• Apply the knowledge acquired to work towards achieving a common goal through the development of a specific project

Module 10. The Business Plan in the Territory

• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions
• Provide real solutions for your customers
• Establish objectives and how to achieve them
• Obtain all the necessary information to define a plan
• Achieve sales growth
• Open new markets
• Understand how our market works and provide tools to face it
• Investigate and satisfy customer needs
• Evaluate competition

With this program, you will learn about the control of financial operations applied to the pharmaceutical and biotechnology industry"