Progress in the field of communication. Get to know the new paradigms and get involved in scientific research. Sign up”

Communication often lacks professionals dedicated to research in this area. However, although in many cases it is not a primary objective, it is more than necessary to know in depth the changes and communicative processes. This is achieved through research, which in the case of this Hybrid Master's Degree will address the new contents, media and audience.

As it cannot be otherwise, research must be methodical. Thus, it will be the development of this degree in which there will be a tour of traditional media such as television and cinema, where it will delve into the new television formats on demand. Special emphasis will also be placed on the booming communication models of the 21st century, including audiovisual platforms and social networks.

Ethics, critical thinking, observation and management of information will be key points on which this teaching will focus. At a time in history when fake news force researchers to know how to discern between truth and manipulation, it is essential to deepen their knowledge. Likewise, this degree provides the necessary strategies to identify opportunities for change, action and visibility of the research carried out by the professional.

An excellent opportunity to advance in the field of communication with a syllabus rich in multimedia content, essential readings and a research project carried out by the students themselves that will allow them to put into practice what they have learned in theory during the twelve months of this course. In addition, once the theoretical phase is concluded, the professionals will have an Internship Program in a work center where they will be able to carry out research work.

Delve into the new social and audiovisual communication platforms and find an idea on which to develop your research”

This Hybrid Master's Degree in Communication Research: New Topics, Media and Audiences contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 cases presented by communication professionals who are experts in research
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather technical and assistance information on those medical disciplines that are essential for professional practice
• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Supplementary documentation databases are permanently available, even after the course
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• In addition, you will be able to do an internship in one of the leading centers in the field of communication

During 3 weeks you will be applying all the theoretical content in a communication company. Enroll now” 

In this proposal of Hybrid Master's Degree, of professionalizing character and blended mode, the program is aimed at updating communication professionals who develop their functions in journalistic companies and communication agencies. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge in the communicative practice, and the theoretical-practical elements will facilitate the updating of knowledge and will allow decision making in the field of communication.

Thanks to its multimedia content developed with the latest educational technology, it will allow the communication professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to learn in real situations. The design of this program is focused on Problem-Based Learning, through which you will have to try to solve the different situations of professional practice that will arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

This Hybrid Master's Degree provides you with an extensive library of multimedia resources for you to acquire as much knowledge as possible"

A teaching team with experience in academic research will show you the steps to follow in order for you to carry out an excellent study"

The syllabus, prepared by a team specialized in the field of communication, has been designed to introduce students initially to research methodology, the different paradigms and key concepts. It will also unravel the new audiovisual platforms, the emergence of social networks, the effect of post-truth, data analysis and the requirements for the publication and presentation of a scientific study in this field. Case studies, video summaries and the Relearningsystem, based on the reiteration of contents, will provide students with solid and easy to understand knowledge. 

A Hybrid Master's Degree with a 100% online theory that adapts to your schedule”

Module 1. Research Methodology: Perspectives and Paradigms

1.1. What Is a Research Project?

1.1.1. Concept
1.1.2. Features
1.1.3. Types
1.1.4. Differences

1.2. Phases in Scientific Research

1.2.1. Concept
1.2.2. Processes Involved in Each
1.2.3. Tools for Each Phase
1.2.4. Example Analysis

1.3. Research Paradigms

1.3.1. Positivist
1.3.2. Constructivist
1.3.3. Socio-Critical
1.3.4. Interpretive

1.4. Qualitative Research

1.4.1. Concept
1.4.2. Features
1.4.3. Tools and Instruments
1.4.4. Differences with Other Approaches

1.5. Quantitative Research

1.5.1. Concept
1.5.2. Features
1.5.3. Tools and Instruments
1.5.4. Explanation and Causality

1.6. The Survey

1.6.1. Concept
1.6.2. Features
1.6.3. Types
1.6.4. Building Instruments

1.7. The Questionnaire

1.7.1. Concept
1.7.2. Features
1.7.3. Types
1.7.4. Building Instruments

1.8. Elaborating Instruments

1.8.1. Dimensions
1.8.2. Indicators
1.8.3. Basic Components
1.8.4. Validation

1.9. In Depth Interview

1.9.1. Concept
1.9.2. Features
1.9.3. Types
1.9.4. Building Instruments

1.10. Focus Group

1.10.1. Definition
1.10.2. Question Script
1.10.3. Types
1.10.4. Design

Module 2. Research in Film, Television and New Media (Netflix, HBO, Amazon Prime)

2.1. Audiovisual Research

2.1.1. Observation
2.1.2. Ethnography
2.1.3. Audiovisual Language

2.2. Research Lines

2.2.1. Aesthetics and Social Representations
2.2.2. Reality and Fiction
2.2.3. Audiovisual Cultural Management 
2.2.4. Cultural Expressions and Diversity

2.3. Transmedia Narrative

2.3.1. Concept
2.3.2. Features
2.3.3. Basic Principles
2.3.4. Challenges in Transmedia Narrative

2.4. New Forms of Information Consumption

2.4.1. Conscious Technologies
2.4.2. "Spy" Applications
2.4.3. Digital Identity
2.4.4. The Internet of Things

2.5. Theories on Transmedia Communication

2.5.1. Origin
2.5.2. Branding
2.5.3. Merchandising
2.5.4. Storytelling

2.6. Cultural Change and New Media

2.6.1. Cultural Change / Media Change
2.6.2. Portals, Search Engines and Directories
2.6.3. Participation Media
2.6.4. Counterculture and Digital Culture

2.7. Audiences. Changes in Consumer Models

2.7.1. Description
2.7.2. Classification
2.7.3. Information Consumption
2.7.4. Information Consumption Analysis

2.8. Mediamorphosis

2.8.1. How Is the Industry Changing?
2.8.2. Evolution-Involution
2.8.3. 1st, 2nd and 3rd Mediamorphoses
2.8.4. The Immediacy of the Media

2.9. Comparative Analysis in Mass Media

2.9.1. Interaction
2.9.2. Uses
2.9.3. Mediums
2.9.4. Target Audience 

2.10. Technology and Social Change

2.10.1. Concepts 
2.10.2. Features
2.10.3. From Gutenberg to Facebook
2.10.4. Technological Determinism

Module 3. Ethics and decision making for communicators

3.1. Ethics

3.1.1. Concept
3.1.2. The Object of Ethics
3.1.3. The Value of Ethics
3.1.4. Ethics and morals

3.2. The Ethical Communicator

3.2.1. Professional Responsibilities
3.2.2. Veracity
3.2.3. Objectivity
3.2.4. Professional Secrecy and Respect for Privacy

3.3. Decision Making

3.3.1. Concept
3.3.2. Processes Involved
3.3.3. Types of Decisions
3.3.4. Requirements in Decision-Making 

3.4. Ethical Dilemmas in Contemporary Communication

3.4.1. Cyberbullying
3.4.2. Information Limits
3.4.3. Plagiarism
3.4.4. Minorities and Discrimination

3.5. Risks and Opportunities in Ethical Reasoning

3.5.1. Origin 
3.5.2. Consequences
3.5.3. Main Settings
3.5.4. Case Analysis

3.6. Argumentation and Ethics

3.6.1. Concept
3.6.2. Features
3.6.3. Elements in Argumentation
3.6.4. Argumentation Strategies

3.7. Micro Communication and Ethics

3.7.1. Origin 
3.7.2. Consequences
3.7.3. Main Settings
3.7.4. Case Analysis

3.8. Communication  Stakeholders 

3.8.1. Concept
3.8.2. Primary Stakeholders
3.8.3. Secondary Stakeholders
3.8.4.  StakeholdersTheory

3.9. Integrating Ethics in Decision-Making

3.9.1. Norms and Principles in Decision-Making
3.9.2. Decision-Making Processes
3.9.3. Factors Influencing Decision-Making
3.9.4. Criteria for Ethical Decisions

3.10. Challenges in Contemporary Ethics

3.10.1. Ethics and Diversity
3.10.2. Ethics and Human Freedom
3.10.3. Ethics and Values
3.10.4. Ethics, Purpose and Media

Module 4. The Power of Opinion and the Crisis of Communication

4.1. Concept of Opinion

4.1.1. Components
4.1.2. Related Concepts
4.1.3. Opinion and Trends
4.1.4. Opinion Analysis

4.2. Opinion vs. Speculation

4.2.1. Components
4.2.2. Related Concepts
4.2.3. Opinion and Trends
4.2.4. Case Analysis

4.3. Basis of Opinions

4.3.1. Psychological Basis of Opinions
4.3.2. How Does an Opinion Form?
4.3.3. Examples of Opinions
4.3.4. Regulatory Framework for Opinions

4.4. Discourse in Communication

4.4.1. Concept
4.4.2. Elements in Discourse
4.4.3. Discourse and Media
4.4.4. Discourse and Context

4.5. Opinion and Minorities

4.5.1. Concept
4.5.2. Politically Managing Opinions
4.5.3. Opinion and Gender
4.5.4. Opinion and Public Opinion

4.6. Truth and Post-Truth

4.6.1. Concepts
4.6.2. Features
4.6.3. The Context of the Emergence of Post-Truth
4.6.4. Post-Truth and Ideology

4.7. Crisis in Communication

4.7.1. Concept
4.7.2. Causes
4.7.3. Consequences
4.7.4. How to Face It?

4.8. Knowledge Democracy or Standardization of Ignorance?

4.8.1. Basic Concepts
4.8.2. Spaces for Knowledge
4.8.3. Levels of Knowledge in Contemporary Society
4.8.4. Commitments

4.9. Reaction and Action

4.9.1. Proactive Actions
4.9.2. Reactive Actions

4.10. Authorities and Referents

4.10.1. Concepts
4.10.2. Basis of Authority
4.10.3. Features
4.10.4. Assessment Criteria

Module 5. Digital Environments and Communication Processes

5.1. Digital Environments and New Information Architectures

5.1.1. Basic Concepts
5.1.2. Features
5.1.3. Resources
5.1.4. The Importance of Digital Environments

5.2. Communication Opportunities in Digital Environments

5.2.1. Advantages
5.2.2. Disadvantages
5.2.3. Using These Environments
5.2.4. Web 2.0

5.3. The Quality of Different Media

5.3.1. Features
5.3.2. The Context of Different Media
5.3.3. Use of Language
5.3.4. The Structure of Different Media

5.4.  Rankings in Digital Environments

5.4.1. Product Maps
5.4.2. Supervisory Organizations
5.4.3. Assessment Criteria
5.4.4. Quality Standards

5.5. Legal Framework Limitations

5.5.1. Code of Conduct
5.5.2. Intellectual Property
5.5.3. Data Protection Law
5.5.4. Case Studies

5.6. SEO and Quality Content

5.6.1. Concept
5.6.2. Features
5.6.3. Strategies
5.6.4. Creating Quality Content

5.7. Google Algorithms. Functioning and Characteristics

5.7.1. Penguin
5.7.2. Panda
5.7.3. Pigeon
5.7.4. Hummingbird

5.8. Life Cycle of Productions in Digital Environments

5.8.1. Temporary Validity Media
5.8.2. Identifying the Cycle
5.8.3. Cultural Ecology
5.8.4. The Ubiquity of Information

5.9. Business Models in Digital Environments

5.9.1. Existing Models
5.9.2. Features
5.9.3. Value Proposals
5.9.4. Effective Strategies

5.10. Success Stories

Module 6. The Latest in Communication Research

6.1. Communication in the 21st Century

6.1.1. Context
6.1.2. Features
6.1.3. Challenges in Communication in the 21st Century
6.1.4. Threats to Communication in the 21st Century

6.2. General Trends

6.2.1. Fast Content for Fast Users
6.2.2. The Mobile: New Spaces to Interact
6.2.3. Apps as support
6.2.4. Podcasts: A Communication Alternative

6.3. Historical Retrospective of Communication Research

6.3.1. Origins
6.3.2. Representatives
6.3.3. Schools and Trends
6.3.4. Benefits

6.4. New Topics. New Theories

6.4.1. Normative Theories
6.4.2. Classification
6.4.3. Authoritarian Theory
6.4.4. Liberal Theory 

6.5. Communication Research in Maps

6.5.1. Classification by Lines of Research
6.5.2. Representatives by Country
6.5.3. Main Groups
6.5.4. Main Products

6.6. The Latest in Advertising Research

6.6.1. Socio-Economic Research and Related Topics
6.6.2. Message Research
6.6.3. Media and Audience Research
6.6.4. Comparison 

6.7. The Latest in News Media Research

6.7.1. Audiences as a Topic
6.7.2. Advertising Agencies
6.7.3. Media Agencies
6.7.4. Consultants and Advisors

6.8. The Latest in Public Relations Research

6.8.1. Organizations and Communication
6.8.2. Introspective Research
6.8.3. Applied Research
6.8.4. Strategic Research

6.9. Research Benchmarks. Actors

6.9.1. Who are They?
6.9.2. Where Are They?
6.9.3. What Do They Do?
6.9.4. What Are Their Benefits?

6.10. Research Benchmarks. Projects 

6.10.1. Who are They?
6.10.2. Where Are They?
6.10.3. What Do They Do?
6.10.4. What Are Their Benefits?

Module 7. New Communication Media in the 21st Century

7.1. Facebook

7.1.1. Origin
7.1.2. Features
7.1.3. Use of Language
7.1.4. Structure

7.2. Information Architecture

7.2.1. Language
7.2.2. Codes
7.2.3. Images
7.2.4. Content Hierarchy 

7.3. Instagram

7.3.1. Origin
7.3.2. Features
7.3.3. Use of Language
7.3.4. Structure

7.4. Information Architecture

7.4.1. Language
7.4.2. Codes
7.4.3. Images
7.4.4. Content Hierarchy 

7.5. Twitter

7.5.1. Origin
7.5.2. Features
7.5.3. Use of Language
7.5.4. Structure

7.6. Information Architecture

7.6.1. Language
7.6.2. Codes
7.6.3. Images
7.6.4. Content Hierarchy 

7.7. YouTube

7.7.1. Origin
7.7.2. Features
7.7.3. Use of Language
7.7.4. Structure

7.8. Information Architecture

7.8.1. Language
7.8.2. Codes
7.8.3. Images
7.8.4. Content Hierarchy

7.9. LinkedIn

7.9.1. Origin
7.9.2. Features
7.9.3. Use of Language
7.9.4. Structure

7.10. Information Architecture

7.10.1. Language
7.10.2. Codes
7.10.3. Images
7.10.4. Content Hierarchy 

Module 8. Research and Dissemination

8.1. Scientific Publications

8.1.1. Concept
8.1.2. Types
8.1.3. Classification
8.1.4. Selection Criteria

8.2. Current Benchmarks in Communication Publications

8.2.1. Indices
8.2.2. Selection Criteria

8.3. Scientific Research in Communication and International Impact

8.3.1. Main Settings for Research
8.3.2. Features
8.3.3. Conditions Required
8.3.4. The Importance of Prospects in these Settings

8.4. Drafting Techniques and Strategies. How to Write Scientific Articles

8.4.1. Structure
8.4.2. Sections and Headings
8.4.3. Academic Language
8.4.4. Writing Strategies

8.5. How to Present and Disseminate Research Results

8.5.1. Scenarios
8.5.2. Dissemination Strategies
8.5.3. Research Journals
8.5.4. Suitable Events for Research Dissemination

8.6. Publishing in English

8.6.1. Concepts
8.6.2. Features
8.6.3. Differences with Non-English Language Publications
8.6.4. How to Write Articles to Publish in English-Language Journals

8.7. Congresses, Seminars and Dissemination Settings

8.7.1. Concepts
8.7.2. Types
8.7.3. Predatory Congresses
8.7.4. How to Choose the Right Conference/Seminar

8.8. Research and N.G.O. Foundations, Agencies and Funding Options

8.8.1. Research Projects as Platforms
8.8.2. Calls for Proposals by Research Lines
8.8.3. Funding and Dissemination: Two Birds with One Stone
8.8.4. Main Agencies and How They Operate

8.9. Argumentation to Convince in Scientific Research

8.9.1. What is Argumentation?
8.9.2. Writing and Arguing for Publication
8.9.3. Validity and Relevance in Argumentation
8.9.4. Physiognomy of Scientific Research Articles

8.10. Research Articles. Structure and Variants

8.10.1. Concepts
8.10.2. Structure
8.10.3. Language
8.10.4. Example Analysis 

Module 9. Reflective Leaders in Communication: Identifying Problems

9.1. Reflective Leaders in Communication

9.1.1. Concepts
9.1.2. Features
9.1.3. Functions
9.1.4. Importance

9.2. Reflective Leaders in Research

9.2.1. Concepts
9.2.2. Features
9.2.3. Functions
9.2.4. Importance

9.3. Reflective Leadership as a Skill

9.3.1. Definition
9.3.2. Importance
9.3.3. Domain Levels
9.3.4. Performance Indicators

9.4. Research Team Management

9.4.1. Strategies
9.4.2. Organisational Models
9.4.3. Negotiating in Groups
9.4.4. Assessment Criteria

9.5. Teamwork as a Skill

9.5.1. Definition
9.5.2. Importance
9.5.3. Domain Levels
9.5.4. Performance Indicators

9.6. Ideas and Strategies for Reflective Leadership

9.6.1. Concept of Leader
9.6.2. Concept of Reflective Leader
9.6.3. Features
9.6.4. Strategies Used by Reflective Leaders

9.7. Tools to Diagnose Problems

9.7.1. Diagnosis
9.7.2. Context Assessment
9.7.3. Diagnostic Mechanisms
9.7.4. The Importance of a Sound Diagnosis

9.8. Troubleshooting Tools

9.8.1. Concept
9.8.2. Features
9.8.3. Data Science
9.8.4. The Importance of Problem-Solving as a Skill

9.9. Problem-Solving Resilience

9.9.1. Concept
9.9.2. Features
9.9.3. Data Science
9.9.4. The Importance of Problem-Solving as a Skill

9.10. Reflective Leaders as Coaches

9.10.1. Concept of Coach
9.10.2. Features
9.10.3. Importance
9.10.4. Coaches’ Main Tools

Module 10. Final Project

10.1. Research Design

10.1.1. Concept
10.1.2. Elements of Design
10.1.3. Types of Design
10.1.4. Example Analysis

10.2. Problem Statement

10.2.1. Concept
10.2.2. Problem Statement Elements
10.2.3. Types of Design
10.2.4. Example Analysis

10.3. Choosing a Research Paradigm

10.3.1. Concept of a Research Paradigm
10.3.2. Types
10.3.3. Tools for Each
10.3.4. Selection Criteria

10.4. Objectives of the Research

10.4.1. Concept of Objectives
10.4.2. Types of Objectives
10.4.3. Drafting Objectives
10.4.4. Example Analysis

10.5. Methodology

10.5.1. Concept of Methodology
10.5.2. Types of Methodology
10.5.3. Selection Criteria
10.5.4. Example Analysis

10.6. Instruments

10.6.1. Concepts
10.6.2. Tools for Each Paradigm
10.6.3. Features
10.6.4. Selection Criteria Based on Objectives and Research Paradigm

10.7. Referential and Theoretical Framework

10.7.1. Concept of Referential Framework
10.7.2. Concept of Theoretical Framework
10.7.3. Differences
10.7.4. Primordial Elements

10.8. Research Context

10.8.1. Concept
10.8.2. Identifying Fundamental Elements
10.8.3. The Importance of Interpretation
10.8.4. Example Analysis

10.9. The Results

10.9.1. Concept
10.9.2. Editorial Staff
10.9.3. Hierarchy of the Results
10.9.4. Example Analysis

10.10. New Opportunities

10.10.1. How to Identify Them
10.10.2. Relevance
10.10.3. Originality
10.10.4. Opportunities

Find the opportunities that scientific research offers you in the area of ​​communication and take the plunge with this Hybrid Master's Degree”