Postgraduate certificate Business Models in Gamification

In the video game industry, as important as its design is the Business Model that is implemented to make the gamified product visible and profitable. The most successful videogames have behind them an arduous marketing and promotion work, as well as opportunities to raise the capital for their execution and development. The professionals needs to know all those principles that will lead to the success and positioning of their project. In this 6-week, 100% online program, you will be able to make it possible.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of video games”

Introduction to the Program

You will learn how to use the most effective marketing methods and tools to attract the user's attention. Implementing the right business model that makes your product profitable"

Most of the most successful games are free versions, which millions of people can access for their complete entertainment, without any investment from the user, other than the console or the device used for it and its internet connection. Some even offer support to their players through worldwide tournaments where they award great prizes. Such as the case of League of Legends. So how is it possible for these large projects to be maintained?

Behind all this design there is a strategy to make the project a profitable business. Develop an efficient marketing plan, events, promotions, manage the right Pitches. Know the importance of branding within the video game industry and know how to apply it successfully, as well as identify which prototype is the best for each type of product.

With this Postgraduate certificate the student will be able to master all the key points to follow for the sale of a gamified prototype and will manage all the procedures for raising capital for the development of new and successful products. The virtual campus includes meeting rooms, forums, private chats with trained personnel so that the professional always feels accompanied. You will also be able to download the material for consultation whenever you need it.

With the ease of being able to study from wherever, whenever and however you want, since TECH's study system is completely online and under the Relearning methodology. Allowing an agile learning and memorization of the concepts and practical cases presented. Determining 6 weeks or 150 hours for this program.

It delves into the different possibilities of raising capital for the development of new and successful products. Learn from the basics the concept of investment"

This Postgraduate certificate in Business Models in Gamification contains the most complete and up-to-date educational program on the market. Its most notable features are:

The development of case studies presented by experts in Gamification in Video Games
The graphic, schematic, and eminently practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
Practical exercises where the self-assessment process can be carried out to improve learning
Its special emphasis on the importance of visuals in videogames
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection

Widely know the importance of branding within the video game industry. Apply the right principles in your projects to achieve success"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide professionals with situated and contextual learning, i.e., a simulated environment that will provide immersive training, designed for training oneself in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, you will be assisted by an innovative interactive video system developed by renowned experts with extensive experience in personal training.

With this Postgraduate certificate you will master the right Pitch to publicize your gamified product"

TECH offers you the studio system that best suits your needs"

Syllabus

This program has been designed with an understanding of the current dynamics of professionals who wish to train, but cannot find the means to do so efficiently. The content is structured in subtopics, allowing the student to go step by step towards its development, planned for 6 weeks of study. In which specialized teachers will accompany you through the 100% digital platform of TECH Global University.

Content specially designed for this program and exclusive to TECH. It's available for you now"

Module 1. Business Models and Sale of Gamified Video Games

1.1. Communication

1.1.1. Developers
1.1.2. Companies
1.1.3. Publishers

1.2. Promotion

1.2.1. Crowdfunding
1.2.2. Events
1.2.3. Incubators

1.3. Investors

1.3.1. Venture Capital
1.3.2. Seed Money
1.3.3. Angel Investor

1.4. Brand: Identification

1.4.1. Logo
1.4.2. Conceptual Art
1.4.3. Personal Cards

1.5. Brand: Exposure

1.5.1. Web Presence
1.5.2. Merchandising
1.5.3. Presskit

1.6. Marketing

1.6.1. Own
1.6.2. Delegate
1.6.3. Public

1.7. Sales Arguments

1.7.1. Numbers
1.7.2. Statistics
1.7.3. USP

1.8. Prototypes: Mechanics

1.8.1. Mechanics
1.8.2. Aesthetics
1.8.3. Technology

1.9. Other Prototypes

1.9.1. Emerging
1.9.2. Vertical
1.9.3. Horizontal

1.10. Pitch

1.10.1. Structure
1.10.2. Sales
1.10.3. Press

Get your qualification in only 6 weeks and in 100% online mode. Matching your training process to your daily responsibilities"

Postgraduate Certificate in Business Models in Gamification.

Business models in gamification are different ways to monetize the application of gamification techniques. Gamification is used to improve the user experience and increase their engagement with a particular brand, product or service. Business models in gamification allow companies to earn money while enjoying the benefits that gamification brings.

Most common business models in gamification.

Direct monetization: In this model, companies charge users for accessing the gamification platform. This model is commonly used in online learning platforms, where users can pay to have access to educational games.

Advertising: In this model, companies earn money by including advertisements in gamification games. Ads can be customized and targeted to users' interests for better results.

Freemium model: In this model, a free version of the gamification game or app is offered, but there is a charge for access to additional features. Companies can make money by offering paid upgrades that include advanced features not available in the free version.

Cross-selling: In this model, companies use gamification to encourage the purchase of related products or services. An example of this can be a game that rewards the user with a discount on the purchase of a product after earning a certain amount of points.

Brand sponsorship: In this model, companies earn money by including brands in gamification games. Companies pay to appear in the games and get more reach for their brand.

Gamification business models seek to monetize the use of gamification techniques to enhance the user experience. Some of the most common models include direct monetization, advertising, Freemium model, cross-selling and brand sponsorship. Using business models in gamification can help companies generate revenue and increase user engagement with the brand.