A 100% online program with which to master the key elements to effectively develop and manage a personal brand”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education. 

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom,TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Personal Brand and Digital Identity has a complete and detailed structure that covers from the fundamental theoretical aspects to the most advanced techniques of online branding and digital reputation management. The program is composed of several modules designed by a teaching team of recognized prestige and experience in the sector, and is available in 100% online format, which offers great flexibility to the student. In addition, the Relearning pedagogical methodology guarantees personalized instruction, with no time or place restrictions, and with the constant support of experts in the field. Therefore, this degree is the best academic option for professionals seeking to stand out in the digital market. 

By using the Relearning methodology in the development of the program content, you will be able to optimize your study time without sacrificing academic quality at any time"

Syllabus

The Postgraduate diploma in Personal Brand and Digital Identity of TECH Global University is an intensive program that prepares students to make business decisions in the field of Corporate Communication. The content is designed to develop managerial competencies and improve decision-making in uncertain environments. 

During the 450 hours of training, students analyze numerous case studies individually and in teams, allowing them to immerse themselves in real business situations. The program focuses on topics such as Corporate Reputation, Personal Branding on LinkedIn, visibility and engagement strategies, Networking as a contribution to personal branding and Public Relations strategies. 

The objective of the Postgraduate diploma in Personal Brand and Digital Identity is to train students to understand Branding from a strategic, innovative and international perspective. The plan is focused on professional improvement and prepares students to achieve excellence in business direction and management. 

The innovative content of the program is based on the latest trends and is supported by the best educational methodology and an exceptional faculty. 

Therefore, the Postgraduate diploma in Personal Brand and Digital Identity offers a curriculum that is tailored to the needs of students and their companies. It provides solid training in personal branding techniques and allows students to acquire skills to solve critical situations creatively and efficiently. It is delivered in a 100% online format and uses the Relearning methodology to offer students the necessary flexibility. In this way, they will be able to organize academic resources in a personalized way.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1 Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

Module 2 Networking for personal brand building. Networking, events and PR strategies as levers for growth

Module 3 Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn

Where, When and How is it Taught?

TECH offers the possibility of studying this Postgraduate diploma in Digital Personal Brand and completely online. Throughout the 6 months of the program, you will be able to access all its contents of at any time, allowing you to manage your study time.

Module 1. Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

1.1. Personal Branding

1.1.1. Personal Branding Key Aspects
1.1.2. Benefits of managing a Personal Brand 
1.1.3. Personal Branding in the market 

1.2. Personal branding journey 

1.2.1. Self-awareness phase 
1.2.2. Purpose phase 
1.2.3. Positioning and visibility phase 
1.2.4. Result phase: keys to be the chosen option 

1.3. Digital Identity and Netiquette 

1.3.1. Digital Identity 
1.3.2. Netiquette and its impact on personal branding 
1.3.3. Application of Netiquette in the different platforms 

1.4. Positioning in the network 

1.4.1. How to know, control and manage online reputation 
1.4.2. The importance of personal branding in the digital era 
1.4.3. Keyword research for personal branding 

1.5. Key skills for building a personal brand 

1.5.1. Effective Communication 
1.5.2. Leadership and Team Management 
1.5.3. Critical thinking and problem solving 

1.6. Corporate reputation of the personal brand 

1.6.1. Strong corporate reputation 
1.6.2. Online reputation management 
1.6.3. Corporate reputation and ethics 

1.7. Monetization of the personal brand 

1.7.1. Niche market research 
1.7.2. Business model and diversification of income sources
1.7.3. Development of proposals and terms and conditions

1.8. Innovation in personal branding 

1.8.1. Identification of new opportunities and trends 
1.8.2. Experimentation with new forms and approaches 
1.8.3. Design thinking applied to personal branding

1.9. Prevention and management of offline and online crisis for personal brands

1.9.1. Strengthening the personal brand for crisis prevention
1.9.2. Offline and online reputation crisis management and online 
1.9.3. Implementation of post-crisis measures after the crisis

1.10. Maintaining and updating the personal brand 

1.10.1. The continuous improvement plan 
1.10.2. Competency map 
1.10.3. Review of the action 

Module 2. Networking for personal brand building. Networking, events and PR strategies as levers for growth

2.1. Networking Fundamentals and Relevance 

2.1.1. Types of Networking 
2.1.2. Creation of a support and collaboration network 
2.1.3. Implementation of a Networking plan 

2.2. Building a network of contacts to strengthen personal branding 

2.2.1. Identification of key stakeholders 
2.2.2. Selection of opinion leaders 
2.2.3. How to expand and leverage the network of contacts

2.3. Events as a Networking strategy 

2.3.1. The power of online and offline Networking events 
2.3.2. Types of networking events 
2.3.3. The organization of an event as a strategy to improve your personal branding

2.4. Public Relations and personal branding 

2.4.1. Importance of Public Relations 
2.4.2. Types of Public Relations strategies 
2.4.3. Use of PR to increase visibility and authority 

2.5. Effective communication strategies for Newtorking 

2.5.1. Effective communication techniques in face-to-face actions or events
2.5.2. Effective communication techniques in the use of e-mail
2.5.3. Effective communication techniques in the use of social networks

2.6. Effective offline networking to strengthen personal branding 

2.6.1. Networking in communities, conferences, seminars, and business events 
2.6.2. Networking in local interest groups 
2.6.3. Maintaining contact to seek opportunities for collaboration 

2.7. Effective online networking to strengthen personal branding 

2.7.1. Digital tools and platforms for networking 
2.7.2. Participation in online networking events 
2.7.3. Maintaining online networking relationships 

2.8. Other useful PR actions to increase personal branding 

2.8.1. Media Relations 
2.8.2. Relations with influential people 
2.8.3. Publication of a book as a Public Relations strategy 
2.8.4. Creation of a multimedia content as a Public Relations strategy 

2.9. Crisis management in Networking and Public Relations 

2.9.1. The importance of ethics and accountability in crisis management 
2.9.2. Designing a crisis communication crisis communication strategy 
2.9.3. Effective networking for crisis management in Public Relations 

2.10. Measuring the success of a Public Relations strategy 

2.10.1. Monitoring social networks 
2.10.2. Qualitative and quantitative evaluation of events 
2.10.3. Visibility in the medi

Module 3. Personal branding on LinkedIn. Visibility and engagement strategies for building a Personal Brand on LinkedIn.Personal branding on LinkedIn

3.1. Strengthening the User Profile LinkedIn User Profile 

3.1.1. Analysis of a LinkedIn user profile 
3.1.2. Clarification of the objectives of using of LinkedIn 
3.1.3. Identification of areas for improvement in the LinkedIn profile 

3.2. Constructing the audience of followers on LinkedIn 

3.2.1. Definition of the LinkedIn audience 
3.2.2. Tailoring the message to the audience on LinkedIn 
3.2.3. Building an audience from LinkedIn from LinkedIn posts 

3.3. Community of reference on LinkedIn 

3.3.1. Finding content leaders on LinkedIn 
3.3.2. Identifying other community members on LinkedIn 
3.3.3. Interacting and collaborating with other community members on LinkedIn 

3.4. Connecting with active users on LinkedIn 

3.4.1. Importance of finding active users on LinkedIn 
3.4.2. Writing an invitation to connect on LinkedIn 
3.4.3. Interacting with new contacts on LinkedIn 

3.5. Developing a solid content strategy through thematic pillars

3.5.1. Identification and positioning of the thematic pillars
3.5.2. Identification of the thematic pillars in the strategy 
3.5.3. Development and maintenance of the thematic pillars over time

3.6. Linking the thematic pillars to the personal story. The importance of emotion

3.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
3.6.2. How to tell effective stories on LinkedIn 
3.6.3. How to connect personal stories with key messages on LinkedIn 
3.6.4. Creating a personal story for a first post on LinkedIn

3.7. Generating impactful content on LinkedIn. Importance of inspiring and teaching 

3.7.1. Use of technical or scientific data related to thematic pillars to create educational content 
3.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques 
3.7.3. Translating analysis into practice 

3.8. Preparing Posts for LinkedIn 

3.8.1. Selecting the content and format with the greatest potential for posts on LinkedIn 
3.8.2. Creating a variety of formats and styles for posts on LinkedIn 
3.8.3. Publication and follow-up of the first posts on LinkedIn 

3.9. Growing your LinkedIn account: followers and engagement 

3.9.1. Importance of LinkedIn follower monitoring 
3.9.2. Monitoring follower growth on LinkedIn 
3.9.3. Using follower data on LinkedIn 

3.10. Evaluation and adjustment of the editorial strategy 

3.10.1. Identifying trends and patterns in audience behavior 
3.10.2. Reinforcement of strengths and weaknesses to improve the editorial strategy
3.10.3. Digital tools for advanced use of LinkedIn 
3.10.4. Optimal use of LinkedIn as an instrument to strengthen the digital personal

You'll have all the material you need to delve deeper into SEO, personal brand monetization and online and offline brand crisis prevention”