Become an expert in the purchase and management of advertising media and gain access to the most competitive media”

The postgraduate certificate in Advertising Media Planning offers the students a very close and transparent perception of how to execute a media plan appropriate to the objectives of the company, which allows to reach the desired audience and, therefore, obtain high rates of viewing and consumption.

To this end, the syllabus includes the most relevant and innovative aspects of the subject, ranging from knowledge of the audience, to the most traditional advertising channels, but also the most innovative ones, which have emerged with the advance of new technologies and the emergence of social networks. It also provides the keys to design the most appropriate communication strategies for the field in which the company works.

Thus, throughout this program a real working scenario is shown in order to be able to assess the convenience of its application in the project of the company, evaluating its real indications, its way of development and the expectations they may have regarding the results. A complete and concrete review that will enable students to exercise in any of these tasks related to Advertising Media Planning with solvency and security.

A 100% online program that will offer journalists and communicators a unique opportunity to increase their knowledge in this field directly from home, without the need to make uncomfortable transfers to a physical location. All this, accompanied by the most innovative teaching methodology on the market, which will facilitate their study and allow them to perform interactive activities of great value for their learning.

Knowing the main advertising media will allow you to choose the most suitable for your company's needs”

This postgraduate certificate in Advertising Media Planning contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

A first level program that will teach you how to select the most suitable advertising media for your company's needs”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

TECH is a 21st century university that is committed to online teaching as the primary learning method"

The online format of this program will allow you to study at your own pace, without the need to travel to a physical location"

This TECH educational program, aimed specifically at journalists and communicators, has the main objective of providing students with the necessary knowledge to be able to implement the precise strategies that allow them to plan, in an appropriate manner, the Advertising Media in which to publish their campaigns and achieve the goals of their company. In this way, they will be qualified to implement their advertising projects in a highly competitive market.

Develop the precise skills for the adequate Advertising Media Planning and achieve that your company's products are known and consumed by the public”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools for the media planning

Specific Objectives

• Know how to apply the analysis variables of advertising media planning
• Carry out a media plan for an advertising agency or a media center
• Know how to manage the purchase of media and advertising platforms

A learning pathway that will propel you towards greater competitiveness in the job market"