Delve into the pillars of marketing to boost the luxury industry through various strategies that guarantee a five-star customer experience" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The program of this Postgraduate diploma is elaborated by several professionals of the fashion, marketing and related sectors, who have contributed their knowledge and experience in a complete and up-to-date syllabus. It covers the latest developments in the industry, with special emphasis on new technologies. Its 100% online format will allow students to study it at the time and place that best suits their availability, schedules and interests, within a period of 6 months. Upon graduation, the professional will master the tools to achieve a satisfactory experience with the most select clientele. 

You will make better managerial decisions when dealing with luxury clients thanks to the knowledge of this Postgraduate diploma" 

Syllabus

The Postgraduate diploma in Customer Experience in Luxury and Fashion at TECH Global University prepares the student to master, at an expert level, customer service focused on an exclusive consumer. 

The content of the program is designed to favor the development of the high skills demanded by this service, in addition to giving the student the opportunity to grow professionally in this sector with methodologies and skills necessary for any leader in the fashion industry. 

Thus, this Postgraduate diploma deals in depth with the fundamentals of customer treatment and loyalty, the environments in which it is applied and the mastery of the digital universe, boosted after the impact of COVID-19. However, the best experts in the sector have designed a curriculum in which they have synthesized the content that the professional must know, so that the student can achieve excellence in such a competitive field as fashion and luxury. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Fashion and Luxury in Europe and Asia 
Module 2. Customer Centric Strategy & Predictive Marketing
Module 3. New Experiences in the Fashion and Luxury World

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Customer Experience in Luxury and Fashion completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Fashion and Luxury in Europe and Asia 

1.1. Progress in Europe 

1.1.1 The True Legacy of Luxury 
1.1.2 Appearances as a Social Distinction 
1.1.3 Individualism and Progress 

1.2. Towards a New Luxury 

1.2.1 Art Associated to Luxury 
1.2.2 Italian Style 
1.2.3 Personal Pleasure and Social Pleasure 

1.3. The Impact of Consumerism in France

1.3.1 Austerity vs. the Joy of Shopping 
1.3.2 Fashion Opinion Leaders: Madame Pompadour
1.3.3 The Current Keys of the First Influencer: María Antonieta 

1.4. The Relevance of Spanish Craftsmanship

1.4.1 Know How of Spanish Workshops 
1.4.2 Boutiques as Centers of Social Interaction 
1.4.3 The Extension of Luxury to all Social Classes 

1.5. The Influence of the Elites in Industry

1.5.1 First-Class Citizens and Second-Class Survivors 
1.5.2 Poiret and His Idea of Fashion 
1.5.3 Haute Couture as a Symbol of Distinction 

1.6. A New Woman: A Woman of Fashion

1.6.1 The End of Uniforms, the End of the War and the Post-War Era 
1.6.2 The Creative Revolution as a Business Model at Chanel 
1.6.3 The Era of the Great Designers: from Dior to Givenchy 

1.7. The Democratization of the Fashion and Luxury Industry 

1.7.1 The Miniskirt 
1.7.2 Superficiality and Personal Pleasure 
1.7.3 Luxury as a Generator of Culture 

1.8. The Legacy of the Asian Market 

1.8.1 The Silent Oostentation of the Asian Emperors 
1.8.2 The Silk Road 
1.8.3 The Opening to the Western World 

1.9. The Sensory Experience in the Middle East 

1.9.1 Treasures of Architecture and Nature: Palaces and Gardens 
1.9.2 The Display of Wealth: The Age of Gold 
1.9.3 Luxury Shopping Malls, Perfumes and Spices 

1.10. Exclusivity: The Dress as a Work of Art 

1.10.1 The Requirements of a Work of Art 
1.10.2 The High Standards of Exclusivity 
1.10.3 Temporary Exhibitions: Luxury as a Historic Testimony and a Showcase for Major Brands 

Module 2. Customer Centric Strategy & Predictive Marketing 

2.1. Fashion Engagement 

2.1.1 The Lifestyle of the Luxury Client 
2.1.2 Individual Identity and Brand Projection 
2.1.3 The Impact of Visual Language 

2.2. Commitment to Luxury Customers 

2.2.1 The Lifestyle of the Luxury Client: Values and Priorities
2.2.2 The Dynamics of Consumption in the Luxury World
2.2.3 Discovering Luxury Retail and E-Tail

2.3. Trends in Millennials Y Z: Prosumers

2.3.1 The New Shopping Preferences 
2.3.2 Participation and Prosumer 
2.3.3 Purchasing Habits in the Luxury Industry 

2.4. The New Customer Journey in Fashion and Luxury 

2.4.1 Decision-Making in the Purchase of Luxury Goods 
2.4.2 Information Gathering and the Purchase Decision 
2.4.3 Product Evaluation and After-Sales Service 

2.5. New Preferences of the Luxury Consumers 

2.5.1 The Pace of Fashion Trends 
2.5.2 Consumer Habits in the New Setting 
2.5.3 Who's in Charge in the Luxury Sector? 

2.6. Current Fashion Consumer Behavior Regarding Trends 

2.6.1 Novelty, Trends and Hype 
2.6.2 Macrotrends and Microtrends 
2.6.3 The Diffusion Cycle and Design Innovation Theory 

2.7. Big Data & Predictive Marketing 

2.7.1 Between Art and Science 
2.7.2 Scientific Interpretation of Social Facts 
2.7.3 Predictive Marketing 

2.8. Experiential Marketing in the Perfume Industry 

2.8.1 Beauty as a Gateway to Luxury 
2.8.2 The Multisensory Experience 
2.8.3 Ecocosmetics and Niche Brands 

2.9. Concept Store Dynamics: Off-Product Branding 

2.9.1 Marketing through an Intangible Value 
2.9.2 Art, Culture and Design in a Physical Space 
2.9.3 Digital Format of the User Experience 

2.10. PostCOVID-19 Fashion and Luxury Consumer Trends 

2.10.1 Irreversible Changes after the Pandemic 
2.10.2 The Shopping of the Future 
2.10.3 Integrating Technology and Sustainability in the Mind of the New Consumer 

Module 3. New Experiences in the Fashion and Luxury World 

3.1. Haute Couture Management 

3.1.1 Fashion Weeksand Haute Couture 
3.1.2 Timing in the Luxury Industry 
3.1.3 Post-COVID Patterns

3.2. Fashion Event Management 

3.2.1 Luxury Event Management 
3.2.2 National and International Must-Haves 
3.2.3 B2B Evaluation and Return 

3.3. Luxury Fashion Trends 

3.3.1 Slow Fashion: Reinventing Fashion Cycles 
3.3.2 Eco Luxury: When Sustainability Comes into Play 
3.3.3 Strategic KPI's for Sustainable Brands 

3.4. Analytics Marketing 

3.4.1 Situation Diagnosis: A Fashion Brand in the Luxury Market 
3.4.2 Real and Achievable Objectives 
3.4.3 Metrics for Rethinking the Strategy 

3.5. Capacity Analysis Techniques

3.5.1 Available Resources: Customer Acquisition, Customer Loyalty and Customer Service 
3.5.2 Entrepreneurship Assessment Indicators 
3.5.3 Reality Management and Exploitation 

3.6. From SWOT Analysis to the Blue Ocean 

3.6.1 The Fashion Industry, the Luxury Industry 
3.6.2 Application of SWOT Analysis and Rice Matrix 
3.6.3 The Epicenter of the Blue Ocean 

3.7. Personalized Marketing in the Luxury Market 

3.7.1 Alignment between Client and Campaign 
3.7.2 Key Messages by Customer Type 
3.7.3 The Communication Strategy of Fashion Brands

3.8. The Omnichannel Orchestra after the Pandemic

3.8.1 Harmony in Channel Integration 
3.8.2 Optimization of the Offline Channel 
3.8.3 Advantages of the Online Channel 

3.9. From Strategic Thinking to Tactical Actions in Haute Couture 

3.9.1 Tactics Applied to Fashion in the Luxury Sector 
3.9.2 Materializing Thought 
3.9.3 Integration of Tactics into the Strategy as a Whole 

3.10. Metrics for the Evaluation of High Fashion Marketing Campaigns 

3.10.1 The Results, the Impressions in Figures 
3.10.2 Advanced Analysis 
3.10.3 Reformulation of the Strategy 

Update your knowledge portfolio to stay abreast of the latest business movements in the fashion and luxury sector"