If you are interested in achieving excellence as copywriter, do not miss the opportunity to study this postgraduate certificate and develop your skills effectively”

This TECH program on creativity in copywriting will allow journalism and communication professionals to acquire knowledge related to copywriting and, above all, to learn to apply and analyze the editorial peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc., both from theoretical aspects and practical cases.

From there, the students will be able to incorporate the guidelines, keys and reference models learned about copywriting to the most current media and platforms, internet and social networks. Thus, the objective of this subject is to acquire writing skills and develop the imagination to generate original ideas in any advertising format.

This program provides a complete and specific review that will enable the student to work in any of these tasks in the field of communication with solvency and security. Throughout this program, a real working scenario TECH offered in order to be able to assess the convenience of its application in the project, evaluating its real indications, its way of development and the expectations we may have regarding the results.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process.

Become a specialist in creative writing and be able to elaborate the best advertising messages of the moment”

The postgraduate certificate in Advertising Creativity: Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

TECH Technological University gives you the opportunity to study in a contextual way, carrying out practical cases similar to those you may encounter in real life”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it , integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

A postgraduate certificate that will enable you to work with fluency in copywriting”

Specialize in copywriting and create more effective messages that encourage consumers to buy"

The objectives of this postgraduate certificate in Advertising Creativity: Copywriting is to create highly qualified professionals in this field. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that, in just a few weeks, students will be able to achieve, with a high intensity and precision program that will help them develop their most creative side and apply it to their advertising messages.

Achieve the necessary specialization to develop successful advertising messages”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools

Specific Objectives

• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the ability to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution

A path to achieve professional growth that will propel you towards a greater level of competitiveness in the job market"