Internship program Advertising and Public Relations

Coca Cola, Netflix, Apple, McDonald's or Nestlé are clear examples of the power of advertising, not only to place world-class companies on the cusp against the competition, but also to sink them and even cause their ruin due to unfortunate campaigns. It has become a double-edged sword, whose mastery can make the difference between success and failure. And since creativity is not enough, TECH has developed an eminently practical Internship Program that will allow graduates to access a 120-hour stay in a reference company in the field of Advertising and Public Relations, where they will acquire the necessary experience to access prestigious positions in the labor market through the mastery of its main strategies, especially in the digital environment.

University certificate

duration

3 weeks

Modality

On-site

Schedule

At your own pace

Exams

Online

start date

Credits

5 ECTS

financing up to

6 months

Price(first year)

See price

With this Practical Training you will take a definitive step in your career.”

Introduction to the Program

A program that will immerse you in a comprehensive and practical way in Advertising in the offline and online environment, so you can face projects of all kinds”

All large companies targeting a large market must have Advertising and Public Relations teams that work with the ultimate goal of creating interesting communication links with the public, which are essential to improve reputation, create a brand image, build customer loyalty and, as a last step, improve sales and, therefore, profits. This TECH Internship program comes to promote this much-needed knowledge in journalism and communication professionals with an intensive practical stay in one of the best companies in the sector, achieving its main objective of making them the top specialists in the field.

The Advertising and Public Relations departments of companies are some of the most important, as they manage to improve external communication, fostering opinions and favoring links with customers, creating trust among consumers and attracting them to purchase. In short, they move the entire commercial machinery to make the brand known and achieve greater competitiveness in the market. For this reason, the commitment to these areas has favored exponential growth in recent years, both in terms of labor supply and demand.

Thus, companies are not only looking for professionals who have a degree in the field, but also who are able to demonstrate that all this knowledge can be transferred optimally to their daily work. In this sense, this Internship program will allow students to develop all those skills that can be put into practice in the implementation of advertising campaigns and public relations strategies that are effective for the growth and evolution of any company.

Enjoy an intensive 3-week stay in a reputable center and get up to date on the latest procedures to achieve professional growth"

Teaching Objectives

The main objective of this Internship program is to provide professionals with a high qualification that will be essential for job development in the field of Advertising and Public Relations. A program that will be an added value for the students, since they will be able to acquire the necessary knowledge to carry out an adequate advertising communication, using the most persuasive tools and techniques to create successful promotional campaigns in the digital and offline environment.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

Objetivos generales

Acquire the necessary knowledge to communicate adequately in all areas, channels and networks using the appropriate languages for each communication style
Master the key concepts of Advertising and Public Relations
Know the fields of Advertising and Public Relations and their processes and organizational structures
Develop creativity and appropriate strategies in Advertising and Public Relations

Objetivos específicos

Knowledge of the fields of advertising and public relations and their processes and organizational structures
Identify the publicist roles and public relations professionals, as well as the main skills required in the performance of their professional practice
Understand the systems for analyzing advertising and public relations campaigns
Know how to describe the structure of advertising agencies
Know the historical evolution of advertising and public relations
Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others
Recognize today's society structure and transformation in its relationship with the elements, forms and processes of advertising communication and public relations
Encourage creativity and persuasion through different media and communication media
Be able to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
Know how to Identify and analyze the psychosocial, cognitive and emotional processes of advertising and public relations communication
Know how to reflect, with theoretical soundness and empirical rigor, on the processes by which the advertising and public relations professional helps to build and express public opinion
Identify multiple expressions, phenomena and processes of public opinion
Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
Be able to use informative and communicative technologies and techniques, in the different media or combined and interactive media systems
Have the ability to analyze, process, interpret, elaborate and structure digital communication
Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession
Understand the communication department within businesses and institutions

This Internship program will open the doors to work in the best advertising agencies in the country”

Internship Program in Advertising and Public Relations

Advertising and Public Relations teams are indispensable in today's workplace. Even more, large companies require the services of these professionals to establish communication links with the public, which are essential to increase reputation, create a brand image, build customer loyalty and improve sales. At TECH Global University we developed this training program with the purpose of expanding your knowledge in the latest techniques, technologies and trends, both informative and communicative, which require the correct development of specific functions. Through an intensive practical stay in one of the best companies in the sector, you will be able to develop and put into practice your skills in the development of advertising campaigns and public relations strategies that are effective for the growth and evolution of any company. From this, you will manage to stand out as an expert in this discipline and revalue your professional profile.

Specialize as a publicist

If you are interested in public relations and you are aware of its importance in the functioning of companies, this program is for you. With this Internship Program in Advertising and Public Relations, you will learn the areas, processes and organizational structures of this discipline; and you will understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the commercial gearing processes. You will also master the elements, forms and processes of advertising languages to make the brand known, position it in the market and achieve greater competitiveness. For three weeks, in eight-hour days, you will become part of a team of professionals versed in this area and will work together with them in order to create successful promotional and branding campaigns. Study at TECH and implement in your resume a remarkable work experience that will undoubtedly open many doors in the labor market in this sector.