Postgraduate certificate Tourism Market Structure

A successful tourism campaign requires expertise in this type of market. This is the only way to respond to the daily challenges posed by this complex industry, which is constantly changing and requires tools to solve aspects related to passenger movement, accommodation, tourism branding or travel experience. Therefore, this program integrates all these variables, providing the professional with the essential elements to know in depth the particularities of the tourism markets. Therefore, this program integrates all these variables, providing the professional with the essential elements to know the particularities of the tourism markets more in depth.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Tourism Market Structure from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 1 month and is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Tourism Market Structure is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real
business situations.

This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of the Tourism Market Structure program. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 1 month and is divided into 1 modules:

Module 1. Structure of Tourism Markets

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Tourism Market Structure completely online. Over the course of 1 month, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Structure of Tourism Markets

1.1. Introduction to Tourism

1.1.1. Concept, Origin and Evolution of Tourism
1.1.2. Definition of Tourism
1.1.3. Types of Tourism
1.1.4. Tourism Product Life Cycle
1.1.5. Sustainable Tourism

1.2. Tourism Over Time

1.2.1. History of Tourism up to the 20th Century
1.2.2. Contemporary Tourism (20th and 21st centuries)
1.2.3. Evolution of Tourism in Spain

1.3. Tourism Planning

1.3.1. The Planning Process for Tourist Sites
1.3.2. Tourism Planning Tools: The Tourism Development Plan (TDP)
1.3.3. Sustainability as Tourism Planning Criteria

1.4. Economics of Tourism

1.4.1. The Tourism Production Process
1.4.2. The Importance of the Economic Effects of Tourism
1.4.3. Tourism Balance of Payments

1.5. Tourist Arrivals and Departures

1.5.1. International Tourist Arrivals and Departures
1.5.2. Tourism in Spain
1.5.3. Tourist Destinations and Issuing Markets

1.6. Tourism Demand

1.6.1. Calculating Tourism Demand
1.6.2. Inbound Tourism
1.6.3. Outbound Tourism
1.6.4. Factors Conditioning Tourist Demand
1.6.5. Demand Seasonality
1.6.6. Trends in Tourism Demand

1.7. The Tourist Offer

1.7.1. Analyzing Tourism Supply
1.7.2. Tourism Resource Supply: Natural and Cultural
1.7.3. Tourism Supply Related to Technological Innovations: New Business Models
1.7.4. Sustainable Tourism Applied to Tourism Supply

1.8. The Company in the Tourism Industry

1.8.1. Concept of the Tourist Company
1.8.2. Types of Tourist Companies
1.8.3. The Tourism Business Environment

1.9. Introduction to the Main Tourism Sub-sectors

1.9.1. Hotel Sector
1.9.2. Catering Sector
1.9.3. Travel Agencies and Tour Operators
1.9.4. Air Transport
1.9.5. Complementary Services

1.10. Market Structures in Tourism

1.10.1. Structure of the World Tourism Market: Globalization
1.10.2. Structure of the International Tourism Market
1.10.3. Structure of the National Tourism Market
1.10.4. Structure of the Regional Tourism Market

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Tourism Market Structure qualifies students to:

Understand the basic concepts of tourism in relation to history, economy, culture, society and sustainability
Know the evolution of tourism in the different scenarios where it is developed and in the current context
Learn the political and administrative structures of tourism
Explore the various tourism sub-sectors and how they operate in tourism destinations worldwide
Study the structure of the tourism markets and their consequences on the social, economic and environmental dimensions
Perform adequate tourism planning, taking into account the specific needs of the company, brand, campaign or destination in question

Postgraduate Certificate in Tourism Market Structure

The structure of tourism markets refers to the way in which tourism services are organized and distributed. This concept is key in the tourism industry, since, it affects how travelers access products and services in general. Thinking of expanding the field of knowledge of professionals in this area, TECH Global University developed a wide Postgraduate Certificate in Tourism Market Structure, designed by the best specialists in the sector. Through a solid and interactive 100% virtual learning, we will turn you into a high-profile expert to face the biggest challenges in this field. Here, you will explore the economic, social and cultural aspects of tourism and its impact on the industry. In addition, you'll delve into the different market structures in the tourism industry, including mass and niche tourism.

Specialize in the structure of tourism markets

At TECH we are recognized for offering the most complete, innovative and updated programs in the educational market, designed exclusively for you to highlight your career in the labor sector. Through our program, you will specialize in relevant aspects such as the structure of tourism markets and its three main components: tourism service providers, intermediaries and end consumers. You will also delve into project planning and management, marketing and new forms of tourism, from ecological and cultural tourism to sports tourism. Finally, you will understand the importance of tourism as an economic engine and its positive and negative influence on local communities. Upon completion of your training, you will be empowered to effectively address the challenges and opportunities of this industry."