This is the opportunity for career advancement you are looking for. Specialize in the Improvement of IT Projects and Businesses through Analytical Techniques and grow professionally in the technology field”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate certificate in Improving IT Projects and Businesses Using Analytical Techniques consists of 1 single module and 10 content topics that cover all the learning material on the program. In them, students are instructed in all relevant aspects of Digital Marketing, preparing campaigns and their subsequent execution. Likewise, emphasis is also placed on data management and how to draw valuable conclusions based on the global vision of the company's target customer.

The teams you lead will benefit from your expertise and analytical knowledge thanks to the skills you will gain on this Postgraduate certificate” 

Syllabus

The Postgraduate certificate in Improving IT Projects and Businesses Using Analytical Techniques at TECH Global University prepares students to manage and improve technology projects in the IT field by using various data analysis techniques. 

This involves students being instructed in the aspects of Digital Marketing, both basic and advanced, as well as in the Scorecards that can be used to analyze customers. Similarly, the different ways of managing data and applications in business scenarios are also studied. 

The 150 hour program is supported by abundant audiovisual and practical material, which facilitates and enlivens study work. 
The program insists on the importance of correctly managing and integrating date in every IT project to promote improvements that generate desired results, both at a purely commercial level and at a teamwork level. 

All this with the added advantage of being taught 100% online, which is a great organizational aid for students to set their own study time and pace.

This Postgraduate certificate takes place over 6 weeks, and it consists of 1 module: 

Module 1. Improving IT Projects and Businesses Using Analytical Techniques

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Improving IT Projects and Businesses Using Analytical Techniques completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Improving IT Projects and Businesses Using Analytical Techniques

1.1. Company Data Analytics

1.1.1. Company Data Analytics
1.1.2. Value
1.1.3. Project Management According to Value

1.2. Marketing Digital

1.2.1. Marketing Digital
1.2.2. Benefits of Digital Marketing

1.3. Digital Marketing: Preparation

1.3.1. Campaigns
1.3.2. Implementation and Measurement
1.3.3. Digital Strategy Variants
1.3.4. Planning

1.4. Digital Marketing: Implementation

1.4.1. Applications
1.4.2. Integration in Web Environments

1.5. Life Cycle

1.5.1. Customer Journey vs. Campaigns
1.5.2. Measurement

1.6. Data Management

1.6.1. Datawarehouse and Datalab
1.6.2. Applications to generate campaign bases
1.6.3. Drive Options

1.7. Campaign Exclusions

1.7.1. Types
1.7.2. GDPR and Robinson
1.7.3. Data Anonymization

1.8. Control Panels

1.8.1. Audience
1.8.2. Storytelling
1.8.3. Applications

1.9. Value Conclusions in Data Analytics

1.9.1. Customer Global Vision
1.9.2. Analysis Strategy and Types
1.9.3. Applications

1.10. Application in Business Scenarios

1.10.1. Wallet Clustering
1.10.2. Predictive Risk Models
1.10.3. Wallet Customers Characterization
1.10.4. Image Processing
1.10.5. Bid Proposal Forms

Companies value the most qualified candidates. With this Postgraduate certificate, you will prove you have the necessary knowledge to manage, coordinate and improve the IT projects you are assigned”