Description

With this Diploma you will obtain all the necessary knowledge of atmosphere monetization in only 6 weeks"

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The Internet is undoubtedly a key space for the marketing of products, because it offers multiple facilities for buyers to do so from any place and at any time.  In addition, thanks to Artificial Intelligence many brands already incorporate simulators that even record the size of the user and allow them to try on clothes on an image or on their body live through the camera of their electronic device. Also, companies' costs are reduced exponentially, as they can create simulated immersive experiences and not need to be present in a specific space. 

This is the reason why TECH has designed this Diploma in Metaverse Marketing. This is a university program taught 100% online, which allows students to digitally enter the virtual world as a new platform for advertising content. In turn, TECH has highlighted in the agenda the key knowledge behind NFT’s, consumer experiences, and success stories in this sector. All this, under a theoretical-practical approach, which will bring the specialists closer to the IT practice.  

In this way, TECH has developed a unique and innovative experience that also applies the Relearning methodology, to exempt students from long hours of memorization and allow a simple and effective way to learn key content. In its line of academic rigor, TECH relies on a group of experts in Metaverse who have designed the content of the degree and will be responsible for teaching the subject. A program designed to train specialists in cyberspace advertising in only 150 academic hours and with the support of professionals who work in the field on a daily basis.

TECH applies the latest pedagogical technology to help you understand the Metaverse funnel in a simple and flexible way”

This postgraduate certificate in Metaverse Marketing contains the most complete and up-to-date program on the market. The most important features include:

  • Up-to-date case studies provided by experts in the Metaverse, Blockchain and Web 3.0
  • The graphic, schematic, and practical contents with which they are created, provide medical information on the disciplines that are essential for professional practice 
  • Practical exercises where the self-assessment process can be carried out to improve learning 
  • Its special emphasis on innovative methodologies  
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection 

Boost your digital creation projects and collaborations thanks to TECH's comprehensive training on how advertising is transforming online” 

The program includes, in its teaching staff, professionals from the sector who bring to this program the experience of their work, in addition to recognized specialists from prestigious reference societies and universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

In the Virtual Campus you will be able to access to 150 hours of additional high quality material and directly contact teachers to resolve any issues you may have"

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Still not mastered new advertising content platforms? Thanks to TECH you will be able to do it through a 100% online degree"

Objectives

This postgraduate certificate in Metaverse Marketing aims to update students’ knowledge of advertising in cyberspace. It is a degree developed by experts with years of experience in the area who will be in charge of teaching the subject. In this way, specialists will acquire intensive and practical knowledge that will make them more competitive in the workplace and improve their own digital initiatives when it comes to engaging users through three-dimensional experiences.

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With this postgraduate certificate you will obtain the keys to nailing KPI's through the Internet by using audiovisual materials in different formats"

General Objectives

  • Generate specialized knowledge on Web 3.0 
  • Examine each of the components that make up a Metaverse 
  • Develop a Metaverse from the available tools and components 
  • Analyze the importance of Blockchain as a data governance model 
  • Justify the connection of Blockchain with the present and future of the Metaverse 
  • Discover case studies and the impact of decentralized finance in our present and future world
  • Analyze the video game industry's evolution and the first primitive examples of Metaverses
  • Delve into classic business models, the general state of the industry and the creation of the GameFi concept
  • Establish synergies between eSports and other gaming industry ecosystems with respect to the current Metaverse
  • Develop new skills that allow students to identify business opportunities in the different media of the metaverse
  • Identify and promote all possible monetization avenues within the Metaverse
  • Delve into the Metaverse experience from a different perspective, being able to understand how all this potential development affects us and answer all the questions of its application in the medium to long term
  • Fundamentalize the Metaverse as part of our daily life in order to be able to make the most of it in all areas 
  • Prepare ourselves for all the changes that the Metaverse poses for the future and know how it can affect our life, business or the way we interact with others

Specific Objectives

  • Structure a marketing plan in a new universe
  • Develop marketing strategies in the metaverse
  • Locate benefits of the metaverse and immersive marketing for businesses
  • Determine how to exploit the NFT as a bridge to advertising in the metaverse
  • Monetize the metaverse
  • Develop new disruptive capabilities
  • Manage multidisciplinary production teams in metaverses
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If you're looking to lead marketing strategies in a purely digital environment, this is the perfect program for you"

Postgraduate Diploma in Metaverse Marketing

In the digital era in which we live, marketing has evolved and expanded to new horizons. One of these new developments is the metaverse, an online space in which users can interact and develop their digital life. At TECH Technological University we know how important it is to keep up to date with the latest trends in marketing and that is why we have created, together with the experts from the Faculty of Computer Science, our Postgraduate Diploma in Metaverse Marketing, a 100% online program that contains total academic flexibility and exclusive multimedia content to guarantee a satisfactory learning experience.

This program is designed to provide a complete and personalized learning experience.

This program is designed for students to acquire knowledge and skills in planning, implementing and evaluating marketing strategies in the metaverse. Through our virtual classes, you will learn from experts in the field, who will guide you in understanding the concepts and tools necessary for the proper development of a marketing strategy in the metaverse. During the course, we will address topics such as market analysis in the metaverse, content creation for virtual social networks, online advertising and measuring results. With our online course, you will be able to specialize in a constantly evolving field and acquire the necessary skills to develop a successful career in digital marketing.