Syllabus

The Personal Branding and Political Campaigns program is a qualification that focuses specifically on competencies that delve into brand identity and graphic image. That is why this program emphasizes a broadly theoretical-practical structure backed by the solid knowledge and experience of a fully specialized faculty.

Expert syllabus and quality content are the key to your learning success”

Syllabus

This program integrates 6 weeks of online learning, in which TECH, through a first level education, will lead the professionals to the top of their professional career, reaching the best vacancies in the business sector. In this way, the students will face each of the different barriers imposed by the work environment in the field of Advertising. The program provides a variety of competencies that are directly integrated into project models and their thematic pillars. 

In this sense, the teaching team has created a prestigious syllabus that contains 1 module, with the purpose that the graduates acquire knowledge regarding creative networking strategies, positioning, advertising and self-promotion. 

Likewise, the graduates of this Postgraduate certificate will gain an in-depth knowledge of the relationship between the creative and the rest of the agents. In this way, students will gain important knowledge regarding the necessary skills to improve problem solving and develop essential professional competencies. 

Therefore, TECH guides its teaching from the comfort and excellence with a program that offers the most complete update and the highest academic standards, being a program of great flexibility by only needing an electronic device with an Internet connection.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module.

Module 1. Personal branding and political campaigns

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Personal Branding and Political Campaigns completely online. During the 6 weeks of the specialization, the students will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time

Module 1. Personal branding and political campaigns

1.1. Personal Brand 

1.1.1. Personal branding wheel 
1.1.2. Creative Personal Brands 
1.1.3. Examples: 

1.2. Personal brand development 

1.2.1. Positioning 
1.2.2. Storytelling 
1.2.3. Social media 
1.2.4. Advertising and self-promotion 

1.3. Creative networking strategies

1.3.1. Events and conferences 
1.3.2. Online groups and communities 
1.3.3. Collaborations 

1.4. Guide to a political campaign 

1.4.1. Candidacy analysis 
1.4.2. Context analysis 
1.4.3. Objectives 

1.5. Candidate training 

1.5.1. Emotional Intelligence 
1.5.2. Social intelligence 
1.5.3. Attitude, aptitude, vision, mistakes 

1.6. Strategy 

1.6.1. Campaign fundamentals 
1.6.2. Achieving objectives 
1.6.3. Schedule 
1.6.4. An accompanying person 

1.7. Brand Identity 

1.7.1. Claim 
1.7.2. Graphic image 
1.7.3. Digital window 
1.7.4. Advertising 

1.8. Human Resources 

1.8.1. Vision 
1.8.2. Roles 
1.8.3. Examples: 

1.9. Project model 

1.9.1. Thematic pillars 
1.9.2. Essential motivation 
1.9.3. Examples: 

1.10. Mobilization 

1.10.1. Acts 
1.10.2. The tide 
1.10.3. Conclusions 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"

Teaching Objectives

This academic program will provide the professionals with the most recent innovations in the field of Personal Branding and Political Campaigns, related to theoretical lessons, questions to the expert, discussion forums on controversial topics and individual reflection papers. In addition, TECH will provide different innovative resources in the development of the program, expanding the skills on the different creative networking strategies. Therefore, at the end of this Postgraduate certificate, the graduates will have strengthened their competencies regarding the importance of personal branding and how to promote it in a creative way.

Reach your goals with the best university: TECH will offer you the tools you need to successfully develop this program”

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Personal Branding and Political Campaigns qualifies students to:

  1. Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
  2. Examine the best conditions to stimulate creativity 
  3. Stimulate the generation of innovative ideas 
  4. Detail how the advertising creative thinking software works
  5. Explain how creative thinking in advertising works and its strategic importance
  6. Detailed analysis of the target audience and the use of  insight in advertising 
  7. Understand how the advertising message is structured 
  8. Addressing key concepts in brand building 
  9. Know the logical steps in brand building 
  10. Detect the differences between the  claim  and slogan 
  11. Explain what branded content  is and its similarities with traditional advertising 
  12. Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment 
  13. Obtain a complete view of how creativity adapts to each of the social media
  14. Learn how to plan political campaigns 

Postgraduate Certificate in Personal Branding and Political Campaigns

Are you interested in standing out in the world of politics and developing a strong public image? If so, then our Postgraduate Certificate Course in Personal Branding and Political Campaigns is the perfect academic program for you. In this Postgraduate Certificate, we will provide you with all the tools and knowledge you need to enhance your personal brand and create effective political campaigns. You will learn how to stand out in a highly competitive environment and communicate your message clearly and persuasively. Our academic program is designed for those who wish to enter the world of politics or for those who are already involved in it and wish to improve their personal positioning skills. During the study, you will learn about the theoretical and practical fundamentals of personal branding and political campaigns, as well as the most effective strategies and tactics for success.

Build your political brand and make a difference

Our team of highly trained instructors and experts in the field of politics will guide you through every step of the process. You'll learn how to build your personal brand, from defining your purpose and values, to creating your image and voice. We'll also teach you how to plan and execute successful political campaigns, including market research, key message design and communication management. In addition, you will have the opportunity to interact with and learn from other students and professionals in the political field. Our teaching methodology combines 100% online lectures with practical exercises and case studies, allowing you to apply your knowledge and gain real-world experience in political marketing development. Upon successful completion of our Postgraduate Certificate in Personal Branding and Political Campaigns, you will be equipped with the skills and knowledge necessary to excel in the world of politics and achieve your professional goals. Take advantage of this unique opportunity and join us right now.