Syllabus

The Postgraduate certificate in Market Research Techniques is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests. 

A program that takes place over 3 months and is intended to be a unique and stimulating experience that will lay the foundations for your success as a manager and entrepreneur. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us" 

Syllabus

The Postgraduate certificate in Market Research Techniques of TECH Global University is an intense program that prepares the student to face challenges and business decisions globally.

The content of the Postgraduate certificate in Market Research Techniques is designed to promote the development of administrative skills that enable more thorough decision-making in uncertain environments.

Over the course of 300 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate certificate in Market Research Techniques deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective. 

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 3 month and is divided into 2 modules:

Module 1. Qualitative Research Techniques
Module 2. Quantitative Research Techniques 

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Market Research Techniques completely online. Over the course of 3 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Qualitative Research Techniques 

1.1. Introduction to Qualitative Research

1.1.1 Objectives of Qualitative Research 
1.1.2 Sources of Qualitative Information 
1.1.3. Characteristics of Qualitative Information 

1.2. Group Dynamics

1.2.1 Concepts and Objectives 
1.2.2 Organization and Implementation 
1.2.3. Group Dynamics Results 

1.3. The In-depth Interview

1.3.1 Concepts and Objectives 
1.3.2 The In-Depth Interview Process 
1.3.3. Application of the In-Depth Interviews 

1.4. Projective Techniques

1.4.1 Concepts and Objectives 
1.4.2 Main Projective Techniques 

1.5. Creativity techniques

1.5.1 Concepts and Objectives 
1.5.2 Intuitive Techniques: Brainstorming 
1.5.3 Formal Techniques: Delphi Method 
1.5.4 Other Creativity Techniques 

1.6. Observation as a Qualitative Technique

1.6.1 Concept and Applications 
1.6.2 Observation Scenarios 
1.6.3. Technical Resources 
1.6.4 Assessment of the Observation 

1.7. Neuromarketing: The Responses of the Brain

1.7.1 Concept and Applications 
1.7.2 Observation Scenarios in Neuromarketing 
1.7.3 Neuromarketing Techniques 

1.8. Pseudo-Purchase

1.8.1 Concept and Applications 
1.8.2 Pseudo-Purchase Scenarios 
1.8.3. Mystery Shopper 

1.9. Digital Qualitative Research

1.9.1 Description and Characteristics 
1.9.2 Main Online Qualitative Techniques 

1.10. Application of Qualitative Research

1.10.1 Structure of Qualitative Research Results 
1.10.2 Projection of Qualitative Research Results 
1.10.3 Decision-Making Applications 

Module 2. Quantitative Research Techniques

2.1. Introduction to Quantitative Research 

2.1.1. Quantitative Research Objectives 
2.1.2. Sources of Quantitative Information 
2.1.3. Characteristics of Quantitative Information 

2.2. Personal Survey 

2.2.1. Concept and Characteristics 
2.2.2. Types of Personal Survey 
2.2.3. Advantages and Disadvantages of the Personal Survey 

2.3. The Telephone Survey 

2.3.1. Concept and Characteristics 
2.3.2. Types of Telephone Survey
2.3.3. Advantages and Disadvantages of the Telephone Survey

2.4. Self-Administered Survey 

2.4.1. Concept and Characteristics 
2.4.2. Online Survey 
2.4.3. Postal and e-Mail Surveys 
2.4.4. Survey by Personal Delivery 

2.5. The Omnibus 

2.5.1. Concept and Characteristics 
2.5.2. Omnibus Results 
2.5.3. Types of Omnibus 

2.6. The Panel 

2.6.1. Concept and Characteristics 
2.6.2. Panel Results 
2.6.3. Panel Types 

2.7. Tracking 

2.7.1. Concept and Characteristics 
2.7.2. Tracking Results 
2.7.3. Types of Tracking 

2.8. Observation as a Quantitative Technique 

2.8.1. Concept and Usefulness 
2.8.2. Observation Scenarios 
2.8.3. Technical Resources 
2.8.4. Results of Quantitative Observation 

2.9. Experimentation 

2.9.1. Concept and Characteristics 
2.9.2. Product Testing 
2.9.3. Market Test 

2.10. Application of Quantitative Research 

2.10.1. Structure of Quantitative Research Results 
2.10.2. Projection of Quantitative Research Results 
2.10.3. Decision-Making Applications 

A unique, key, and decisiveexperience to boost your professional development and make the definitive leap” 

Teaching Objectives

This program is designed to strengthen management and leadership skills, as well as to develop new skills and abilities that will be essential in your professional development. After the program, the student will be able to make global decisions with an innovative perspective and an international vision. 

One of our fundamental objectives is to help you develop the essential skills to strategically manage a business”

Your goals are our goals. 
We work together to help you achieve them.

The Postgraduate certificate in Market Research Techniques will enable students to:

  1. Define the latest trends and developments in the market
  2. Apply neuromarketing techniques
  3. Build a plan for the development and improvement of personal and managerial skills
  4. Apply quantitative and qualitative research tools in online markets
  5. Develop strategies to carry out decision-making in a complex and unstable environment
  6. Know and apply the main digital tools for market analysis and metrics

University Postgraduate Certificate in Market Research Techniques

.

In today's world, business moves at a frenetic pace and, in order to stand out in such a competitive market, it is necessary to have a deep knowledge of consumers and their needs. For this reason, TECH Global University has designed a Postgraduate Certificate in Market Research Techniques, where you can learn to collect, analyze and use information about consumers, competition and market trends to make strategic decisions. Our Postgraduate Certificate is taught online, which means you can take classes from anywhere and at any time, adapting your studies to your personal and work schedule. In addition, you will enjoy an interactive and innovative learning experience, using the latest distance learning technologies. The teachers are experts in the field and will be at your disposal to help you and answer all your questions.

Learn market research in our Business School

.

Do you know why TECH is considered one of the best universities in the world? Because we have a catalog of more than ten thousand academic programs, presence in multiple countries, innovative methodologies, unique academic technology and a highly qualified teaching team; that's why you can't miss the opportunity to study with us. This program will provide you with a solid foundation in market research, with a wide range of tools and techniques that you will be able to apply in marketing and sales decision making. Throughout the course, you will learn how to conduct surveys, market research and data analysis, and how to interpret the results to design effective strategies. You will also become familiar with the latest trends in market research, such as artificial intelligence and big data, and how to apply them in your company. With the Postgraduate Certificate in Market Research Techniques from TECH Global University, you will have the opportunity to improve your skills and knowledge in an area that is key to the success of any company. Gain a competitive advantage in the job market and expand your possibilities for professional growth.""