Transmedia production has arrived to revolutionize the communication sector. That is why we are looking for professionals like you: more creative and adapted to the use of new technologies"

New technologies have changed the way people communicate, but above all, they have facilitated access to information and audiovisual productions. Today, the viewer is a more demanding consumer who knows what they want and when they want it. As a result, they are increasingly using platforms that allow them to self-manage this consumption.

In this sense, new transmedia productions have gained great relevance, thanks to which users are no longer mere spectators, but rather do a real search for the products they want, and complement, for example, the viewing of a series with other types of related content, such as participation in virtual communities, reading related blogs or even listening to podcasts on the subject. In this new communication paradigm, the consumption of video games plays a relevant role. Fans of this type of entertainment don't just want to sit in front of a computer or television and play through the stages of these games, they are looking for a whole atmosphere that makes them part of the story. This is why cosplay activities, the creation of digital communities, the consumption of music or other derivative products are so important, as they create a real atmosphere in which players feel like real protagonists.

In this postgraduate diploma in New Transmedia Production, the students will have access to specialized knowledge on the subject, which will allow them to get up to date on the latest issues in this field. In this way, in just a few months, you will be able to become a creator of quality transmedia content, which will be fundamental for your professional development. And all this, thanks to a fully online qualification that will give you the option to select the time and place of study that best suits you, taking into account your needs and interests.

New technologies have changed the way audiovisual products are consumed, giving greater power to the user to personalize this process”

This postgraduate diploma in New Transmedia Production contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments on the New Transmedia Production
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in transmedia productions
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The present and the future of communication is through transmedia communication. Your specialization in this field will be essential to get the boost your career needs"

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

New transmedia productions are making a huge impact on audiences, increasing ratings around the world"

By enrolling in this postgraduate diploma, you will have access to a large amount of practical content that will be essential to strengthen your knowledge in the subject"

The main objective of this postgraduate diploma in New Transmedia Production is to provide students with specialized knowledge in the field, so that they are able to adapt to the new times and offer a more specialized product that adds value to the user's experience and turns them into loyal followers of the brand. In this way, at the end of the program, the student will be able to access more creative and responsible jobs.

If you want to become a specialist in transmedia communication, this program will provide you with the keys to achieve it”

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization
• Study in depth the most recent developments of Transmedia Storytelling in technological fields such as virtual reality or video games

Specific Objectives

Module 1. Transmedia Content Production

• Further develop the practical methodology in the construction of transmedia content, from the research and documentation phase, to the platforms and participatory mechanics

Module 2. Transmedia Franchises

• Master the fundamentals of transmedia business models
• Know the typologies, forms of monetization and the details of transmedia business management

Module 3. Transmedia Storytelling in the Video Game Industry

• Study in depth the relationship between Transmedia Storytellingand the video game industry
• Understand the role of the video game as the spearhead of the user experience in the transmedia universe

Transmedia production applied to the video game industry offers a more enriching experience for gamers”