Postgraduate certificate Communication Techniques in the Fashion, Beauty and Luxury Ecosystem

Communication is extremely important in all sectors, but if there is one where it plays a fundamental role, it is fashion. In this sense, knowing how to apply the right communication techniques is crucial because it allows companies in the sector to position themselves and achieve greater audience engagement. Therefore, this educational program will focus on providing participants with the skills that will enable them to design and implement strategic plans containing the most effective communication techniques to generate a sense of community with the brand and drive the need to buy. In this way, the professional will become a very important asset for fashion companies and, therefore, will obtain a great professional growth.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem is a tailor-made program delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.

The focus is on enhancing your skills so that you are able to create content based on the most successful techniques proven to work in the fashion and beauty industry"

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects that directly influence the creation of an effective digital environment that is able to attract traffic / audience to your fashion brand, either off or online and with a desired positioning, will be discussed and analyzed. This way, you will achieve greater visibility for the brand and boost its commercial results.

A journey that will lead students to learn in depth the most effective and efficient techniques when creating social content for companies in this field and its proper planning, also generating content trees, press releases, blog articles and any other piece that helps to strengthen the brand message. All this without neglecting the importance of measurement as a vehicle for recognizing whether techniques are working or not.

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.  

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of the tutor throughout the process.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Communication Techniques in the Fashion, Beauty and Luxury Ecosystem

Where, when and how is it taught?

TECH offers the possibility of developing this Communication Techniques in the Fashion, Beauty and Luxury Ecosystem completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Communication Techniques in the MBL Ecosystem

1.1. The Fashion Ecosystem and Its Composition

1.1.1. Construction and Maintenance of a Phygital Ecosystem
1.1.2. Search Resources and the Development of SERPs
1.1.3. Ecosystem Monitoring and Retrofitting

1.2. Creation of a Brand Ecosystem: SEO, SEM and SMO

1.2.1. Positioning of Digital Content: SEO
1.2.2. The Creativity of SEM Campaigns
1.2.3. The Relevance of SMO in the Fashion Industry

1.3. Differences and Similarities in MBL Brand Communication.

1.3.1. Differences between a CMS Website and an E-commerce Site
1.3.2. Evolution of Communication Objectives
1.3.3. Interaction in Content Creation

1.4. Traditional Offline Communication Techniques: Press Release, News, and News Report

1.4.1. Objective Communication: The Press Release and Relevant Information
1.4.2. Social Communication: The News as a Driver of New Information
1.4.3. Commercial Communication: The Advertorial as a Sales Element

1.5. The Creation of Blogs and Digital Dissemination Magazines

1.5.1. Bidirectional Communication in Static Tools
1.5.2. Structure and Composition of Blogs
1.5.3. Content Creation for Digital Fashion Magazines

1.6. Transmedia Narrative and Storytelling

1.6.1. The Composition of Space and Time in Fashion Communication
1.6.2. Virtual Realism in Transmedia Storytelling
1.6.3. Stages in Storytelling Creation

1.7. The Audiovisual Language in the Fashion Environment

1.7.1. The Strength of the Image for the Beauty Sector
1.7.2. The Storyline in a Brand Story
1.7.3. The Creation of Fashion Icons and Myths

1.8. The Creation of Content Based on the Google Trends Universe

1.8.1. Functioning and Search Dynamics in Google Trends
1.8.2. The Description of the Story in Relation to Keywords and Fashion Tagging
1.8.3. The Integration of Competitors and Virality

1.9. Functioning of an Ecosystem in the Whole Universe.

1.9.1. Alignment of Content and Trends
1.9.2. The Musical Atmosphere in Audiovisual Communication
1.9.3. Fashion Films

1.10. Redefinition and Adaptation of the Brand Ecosystem

1.10.1. Creativity, Innovation and Invention as Dynamics of Growth
1.10.2. Inspiration and Aspirations of the Fashion Industry
1.10.3. Reordering the Fashion Universe: Content for the Whole Community 4.10.4

A complete program that will take you through the knowledge you need to compete among the best"  

Teaching Objectives

This Postgraduate certificate will provide you with the knowledge and techniques necessary to know how to identify those messages that can have a greater impact on the consumer's mind and with them create powerful social content that drive the growth of companies. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed. Thus, after completing this program, you will know all the aspects that influence the creation of valuable content and, therefore, you will be a much more competent professional.

A complete program that will allow you to know in depth the most effective techniques in the fashion ecosystem and, therefore, grow in your professional career"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem will enable the student to:

Build a digital environment capable of attracting traffic/audience to your fashion brand, either off or online, with a desired positioning
Generate a content tree and consistent content throughout the Bio
Write a press release, blog or tell a story that identifies your brand ecosystem
Adapt the results and generate a new ecosystem
Recognize and replicate the style of communication in the fashion and beauty environment
Know the principles of transmedia communication to apply them to different fashion communication projects

Postgraduate Certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem

The success of a brand depends largely on its ability to connect with its audience and create an attractive and desirable image. That's why this TECH Postgraduate Certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem focuses on providing the necessary skills to design and execute strategic communication plans that allow companies to stand out and create a community of loyal followers. The study plan of this program is designed and led by experts in the area of communication, who have a wide experience in the fashion and beauty sector.

Achieve professional success with this 100% online program

Throughout the Postgraduate Certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem, you will analyze all the aspects that influence the creation of an effective digital environment to attract the audience and position the brand in a prominent place in the market. In addition, you will master the most effective techniques for creating social content, planning advertising campaigns and measuring results. In addition, you will have an online library with supplementary material and the help and accompaniment of industry experts throughout the process, ensuring a high quality learning experience.