With this Hybrid Master's Degree, you will acquire skills to design attractive visual identities that reflect the personality and values of your personal brand"

Brand Positioning refers to the strategic process of establishing the image and perception that a brand seeks to occupy in the minds of its target audience in relation to its competitors. It is a fundamental aspect for companies, since this procedure allows them to differentiate themselves from their competitors by highlighting the unique and distinctive attributes of their products. In addition, this serves to avoid direct competition based on price alone and to create a unique perception in the minds of consumers. 

In this context, TECH implements an innovative Hybrid Master's Degree in Personal Brand Building. The program is characterized by implementing a study modality in today's university training landscape. The curriculum will delve into aspects such as online positioning, online reputation management, monetization of the personal brand or Social Media Branding In turn, they will create engaging storytelling to create emotional connections with the audience and clarify brand messages. 

During the university program, students will develop skills to manage and protect their online reputation, maintaining a positive and authentic professional image. 

The Hybrid Master's Degree includes a practical internship for graduates in a prestigious international company. For 3 weeks, students will join a multidisciplinary work team to carry out tasks related to the creation of personal brands. It should be noted that during this stage, students will be accompanied by a specialized tutor who will be in charge of reinforcing their mastery of the contents through advanced tasks and the use of the most cutting-edge tools in this professional sphere.  Thanks to this, graduates will enjoy an enriching learning experience that will allow them to experience a significant leap in quality in their professional careers.

Practical exercises based on real cases and videos in detail elaborated by the teachers themselves will be key to your success in this university program" 

This Hybrid Master's Degree in Personal Brand Construction the most complete and up-to-date program on the market. The most important features include: 

• Development of more than 100 practical cases presented by Personal Brand Construction professionals
• Their graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
• The most cutting-edge Brand Core techniques
• The presentation of the most sophisticated tools for the creation of personal brands on social networks and professional web platforms
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out a internship in one of the best Companies

You will develop a practical stay of 3 weeks in a recognized institution, together with a team of professionals in the sector"

In this Master's program, of a professionalizing nature and blended learning modality, the program is aimed at updating professionals who provide services related to Personal Branding. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge into daily practice, and the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the Personal Branding professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Delve into the most relevant theory in this field, subsequently applying it in a real work environment"

You will combine theory and professional practice through a demanding and rewarding educational approach"

The syllabus of this Hybrid Master's Degree has been designed to address the key points in Personal Branding. Therefore, through this degree, students will have access to 10 specialized modules with an eminently practical and experiential approach that will provide them with an updated vision of the sector. In this sense, TECH provides graduates with a multitude of multimedia resources with the aim of reinforcing the contents in a dynamic way (including interactive summaries, real cases or specialized readings).

Access the multimedia resources library and the entire syllabus from day one. Forget about fixed schedules!"

Module 1. Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

1.1. Personal Branding

1.1.1. Personal Branding Key Aspects
1.1.2. Benefits of Managing a Personal Brand
1.1.3. Personal Branding in the Market

1.2. Personal Branding Journey

1.2.1. Self-awareness Phase
1.2.2. Purpose Phase
1.2.3. Positioning and Visibility Phase
1.2.4. Result Phase: Keys to Be the Chosen Option

1.3. Digital Identity and Netiquette

1.3.1. Digital Identity
1.3.2. Netiquette and Its Impact on Personal Branding
1.3.3. Application of Netiquette on the Different Platforms

1.4. Positioning in the Network

1.4.1. How to Know, Control and Manage Online Reputation
1.4.2. The Importance of Personal Branding in the Digital Era
1.4.3. Keyword Research for Personal Branding

1.5. Key Skills for Building a Personal Brand

1.5.1. Effective Communication
1.5.2. Leadership and Team Management
1.5.3. Critical Thinking and Problem Solving

1.6. Corporate Reputation of the Personal Brand

1.6.1. Strong Corporate Reputation
1.6.2. Online Reputation Management
1.6.3. Corporate Reputation and Ethics

1.7. Monetization of the Personal Brand

1.7.1. Niche Market Research
1.7.2. Business Model and Diversification of Income Sources
1.7.3. Development of Proposals and Terms and Conditions

1.8. Innovation in Personal Branding

1.8.1. Identification of New Opportunities and Trends
1.8.2. Experimentation with New Forms and Approaches
1.8.3. Design Thinking Applied to Personal Branding

1.9. Prevention and Management of Offline and Online Crisis for Personal Brands

1.9.1. Strengthening the Personal Brand for Crisis Prevention
1.9.2. Offline and Online Reputation Crisis Management 
1.9.3. Implementation of Post-crisis Measures

1.10. Maintaining and Updating the Personal Brand

1.10.1. The Continuous Improvement Plan
1.10.2. Competency Map
1.10.3. Review of the Action Plan

Module 2. Self-diagnosis for Personal Brand Building Reputation in the Market, SWOT, Auditing and Benchmarking

2.1. Self-diagnosis for Personal Brand Building

2.1.1. Self-assessment and Self-knowledge for Personal Brand Building
2.1.2. Self-knowledge: Step One in Personal Brand Management
2.1.3. Key Aspects during the Personal Branding Process

2.2. Market Equilibrium An Outward Look

2.2.1. Importance of Brand Perceptions and Brand Reputation
2.2.2. Connection between What Others Perceive and the Personal Brand Values
2.2.3. Compilation of Data Perceived in the Market as Personal Branding

2.3. Personal SWOT Applied to Personal Branding

2.3.1. SWOT Applied to Personal Branding
2.3.2. Personal SWOT Development Strategy
2.3.3. How to Leverage and Capitalize on Strengths

2.4. Auditing, Best Practices and Benchmarking

2.4.1. Identification of the Personal Brands that are Referents in the Sector
2.4.2. Identification of Factors Leading to Success
2.4.3. Positioning Objective to Be Achieved as a Personal Brand

2.5. The Purpose: the North Star that Guides the Personal Brand

2.5.1. The Purpose of Life
2.5.2. Identifying the Purpose: Powerful Questions
2.5.3. Ikigai and Other Clarification Tools
2.5.4. Coherence and Identity. Connection between Personal Brand and Life Purpose

2.6. Objectives in Personal Branding

2.6.1. Number One Target Identification Strategy for Personal Branding
2.6.2. Establishing IT Goals
2.6.3. Reflection on Visibility or Sales

2.7. Reflection on Target Audience and Value Proposition

2.7.1. Target Audience: Identification of the Company Interested in Your Strengths
2.7.2. Determination of the Value Proposition
2.7.3. Strategy to Develop the Value Proposition

2.8. Impact of Self-knowledge in the Development of the Personal Brand

2.8.1. Case Study: Process of Identifying Brand Values
2.8.2. Case Study: Usefulness in Influencing Differentiation as a Personal Brand
2.8.3. Case Study: The Impact on the Target Audience

2.9. Business Models

2.9.1. Monetization Feasibility Study of a Personal Brand
2.9.2. Identification of Key Players and Other Relevant Aspects
2.9.3. Setting up a Personal Branding Business

2.10. Personal Branding Model Canvas  in Practice

2.10.1. Presentation of Personal Branding Model Canvas 
2.10.2. Tool Use
2.10.3. Practical Example

Module 3. Personal Brand Planning. Analysis of the Differential Factor of the Personal Brand Objectives Pillars of Positioning: Brand Core and Brand Positioning

3.1. The Three Pillars of Brand Positioning: "Know Yourself, Develop Yourself, Show Yourself"

3.1.1. The Iceberg Methodology of Personal Branding
3.1.2. Order: the Key to Success
3.1.3. Change and Dynamism. The Need to Re-evaluate

3.2. How to Convert the Personal SWOT into a Strategic Plan

3.2.1. How to Turn Weaknesses into Strengths
3.2.2. How to Turn Threats into Opportunities
3.2.3. How to Turn Strengths into Opportunities

3.3. Brand Core I. Purpose: Identification. Uses. Examples

3.3.1. If You Have a Why, You Will Solve the How and the What
3.3.2. Methodologies to Identify the Purpose
3.3.3. Inspiring Examples of Purpose

3.4. Brand Core II. Vision. Examples

3.4.1. Identification of Short, Medium and Long-Term Objectives. Setting Objectives
3.4.2. Why It Is Worth Being Ambitious in Your Vision
3.4.3. Inspirational Examples of Vision and Its Usefulness in Personal Branding

3.5. Brand Core III. Values. Identification, Management and Projection. Examples

3.5.1. Tools to Identify Values
3.5.2. Values Management and Projection through Images or Testimonials
3.5.3. Examples of Projection and Use of Values

3.6. Brand Positioning  I. Audience, Customer Segments

3.6.1. Demographic Profiles to Identify Audiences
3.6.2. Psychological Profiles. Fears and Illusions
3.6.3. Empathy: Understanding People's Objections to Working with You

3.7. Brand Core II. Market

3.7.1. Understanding the Market Context of the Audience
3.7.2. Investigation to Measure the Potential Market
3.7.3. Development of Positioning Maps

3.8. Brand Core III. Objectives

3.8.1. Objective by Reference Field
3.8.2. Objective by Specialty
3.8.3. Objective by Geographic Area

3.9. Brand Core IV. Value Proposition Relevance and Difference. Examples

3.9.1. Personal Value Proposition Canvas. The Customer
3.9.2. Personal Value Proposition Canvas. The Relevant Difference
3.9.3. Inspirational Examples of Personal Value

3.10. Brand Positioning vs. Business Model You, Your Business Model

3.10.1. The Business Model You Canvas by Osterwalder, Pigneur, Clark
3.10.2. Key Elements Customers, Value Provided, Channels and Roles
3.10.3. Activities, Resources, Key Partners, and Economic Model

Module 4. Personal Brand Strategies. Brand Persona. Verbal and Visual Identity Keys. Elevator Pitch, Public Speaking  and Personal Storytelling 

4.1. Brand Persona I. Archetypes of Personal Branding. Examples

4.1.1. Jung's 12 Archetypes. Examples
4.1.2. The 16 Archetypes of the 16 Personalities Test
4.1.3. The Archetypal Mix. Impulse and Fear in the Management of Archetypes

4.2. Brand Persona II. Personality

4.2.1. Brand Voice. Tone of Voice Descriptors
4.2.2. Tone of Voice Projection
4.2.3. Examples of Tone of Voice Usage

4.3. Brand Persona III. Naming & Tagline

4.3.1. Use of Mind Maps to Arrive at the Tagline
4.3.2. Use of Brainstorming to Arrive at the Tagline
4.3.3. The Five Formats of a Memorable Slogan

4.4. Verbal and Non-verbal Identity

4.4.1. Verbal Identity. Written Style and Oral Style
4.4.2. Non-verbal Identity: What Defines Our "Uniqueness"
4.4.3. Inspiring Examples of Verbal and Non-verbal Identity

4.5. Visual Identity, Image  and Consistency with the Message

4.5.1. Neutral Visual Identity: Going Unnoticed with "No Image"
4.5.2. Marked Visual Identity, Pros and Cons
4.5.3. Examples of Visual Identity

4.6. Elevator Pitch. Examples

4.6.1. The Tony Reiss Method: Wow, How, Now
4.6.2. Personal Presentation, Sales Pitch, Investor Attraction Pitch
4.6.3. Adaptation to Real Life. Examples

4.7. Public Speaking, Keys to a Natural and Inspiring Speech

4.7.1. The Skeleton of the Speech and the Solver
4.7.2. The Good Guy, the Bad Guy, the Journey, the Denouement
4.7.3. What the Best Stories Have in Common

4.8. From Data to Story: The 5 Types of Personal Storytelling

4.8.1. Presentational and Introspective Storytelling
4.8.2. Value Proposition Story
4.8.3. Value Story and Barrier-breaking Story

4.9. Learning from the Best: Personal Best Stories

4.9.1. Business Story
4.9.2. Political or Election-focused Storytelling
4.9.3. Story Adapted to any Situation

4.10. Personal Branding Canvas

4.10.1. Competitors: Audience, Positioning, Communication
4.10.2. Sector: Skills, Profession, Reasons to Believe
4.10.3. Investments and Results

Module 5. Personal Brand Development. Strategic Selection of Platforms, Communication Strategy and Content Plan. Copywriting Techniques

5.1. Personal Communication Canvas I. Audience, Message and Medium

5.1.1. Audience Background, Demographics, Obstacles, Common Objections
5.1.2. Message Value Proposition, Pitch, Social Media Bio, About Me, LinkedIn, Personal Story
5.1.3. Medium: Mass, Professional, Personal or Hybrid Networks, Vertical Networks

5.2. Communication Plan II. Ingredients and Formats for a Digital Biography

5.2.1. Choice of the Personal Brand Name  Based on Its Uniqueness and Strength
5.2.2. Reformulation of a Value Proposition in a Short Title
5.2.3. Definition of Occupation, Experience, Hard Skills and Soft Skills

5.3. Communication Plan III. The Content Plan: Creation

5.3.1. Choice of Sources, Subscription Models
5.3.2. Establishment of Categories and Subcategories
5.3.3. 800 Words Inspired by Experiences and Skills

5.4. Communication Plan IV. The Content Plan: Curation

5.4.1. Curation Formats and Content Scheduling
5.4.2. The Moment of Truth: Publishing, Commenting, Interacting, Connecting
5.4.3. Control, Iterate, Test

5.5. Communication Canvas vs. Prescribers

5.5.1. Satisfied Customers, the Best Prescribers
5.5.2. Family & Friends: Fellow Students, Colleagues at Work
5.5.3. Industry Leaders, Professional Bodies, Associations

5.6. Communication Canvas VI. Investment in Personal Marketing, Monetization

5.6.1. Investment: Time, Subscriptions, Legal, Branding, Paid Media Variable Costs
5.6.2. Monetization: selling product, selling time (consulting, training, mentoring)
5.6.3. Passive Monetization: Subscriptions, Licenses, Online Courses, eBooks, Affiliate Sales

5.7. Copywriting Strategies: From Concept to Text

5.7.1. Benefits versus Features
5.7.2. Social Proof and Bandwagon Effect
5.7.3. Titles, Messages, Metaphors, Verbs, and Pacing

5.8. Artificial Intelligence Strategies Applied to Content, Copywriting and Image

5.8.1. AI Does Not Supplement, It Complements. Strategy for AI Usage Strategy
5.8.2. Prompts to Expand Content
5.8.3. Promptsfor Copywritingand Use of Images

5.9. The Keys for Crisis Prevention and Management

5.9.1. Monitoring Online Presence
5.9.2. Creation of Action Plan Protocols
5.9.3. Crisis Management: Speed, Transparency and Honesty

5.10. Management Reputation

5.10.1. Integrity and Ethics: Reputation, Sustainability and CSR Core Values
5.10.2. Effective Communication: Assertiveness, Empathy, Recognition of Mistakes, Celebration of Achievements
5.10.3. Diagnosis and Measurement of Managerial Reputation

Module 6. Social Media Branding. Visibility and Engagement Strategy  on Instagram, Twitter, Facebook and TikTok

6.1. Social Media Branding: Relevance to Personal Branding

6.1.1. Role of Personal Branding on Social Networks
6.1.2. Online Management Platforms: Speaker of the Personal Brand
6.1.3. The Pillars of a Good Personal Branding Strategy in the Digital World

6. 2. Strategic Approach as the Basis of Social Media Branding

6.2.1. The Role of Research and Active Listening for Personal Branding Strategy
6.2.2. Analysis of the Competition on Social Networks
6.2.3. Identifying the Target Audience for the Personal Branding Strategy

6.3. Social Media Branding

6.3.1. Development of a Social Media Plan for Personal Branding
6.3.2. Identifying the Objectives of the Personal Brand on Social Networks
6.3.3. KPIs to Analyze Results

6.4. Engagement and Visibility Strategies for Personal Branding

6.4.1. Online Ecosystem: Definition of the Digital Presence and Selection of Platforms
6.4.2. Factors that Drive Engagement in Social Networks
6.4.3. Visibility in Social Networks and Best Practices

6.5. Creating a Coherent Digital Presence

6.5.1. Creating a Coherent Brand Image on Social Networks: Visual Identity, Verbal Anchors and Style Guides on Social Networks
6.5.2. The Brand Message and the Role of Content in the Success of the Strategy
6.5.3. Differentiation of the Personal Brand in the Digital World

6.6. Content Strategy: Creating a Content Strategy for Social Networks that Reflects the Brand Identity and Connects with the Audience

6.6.1. Content Creation Process for Different Social Media Platforms
6.6.2. The Importance of Storytelling in Social Media Personal Branding
6.6.3. Creating a Publication Calendar to Maintain a Constant and Consistent Online Presence

6.7. Using Instagram for Personal Branding

6.7.1. Why Be on Instagram: Reports and Audiences
6.7.2. Understanding the Algorithm for Designing Content Strategy on Instagram
6.7.3. Best Practices to Increase Engagement and Visibility
6.7.4. KPIs Measurement and Analysis of Results on Instagram

6.8. Using Facebook for Personal Branding

6.8.1. Why Be on Facebook. Reports and Audiences
6.8.2. Understanding the Algorithm for the Design of the Content Strategy on Facebook
6.8.3. Best Practices to Increase Engagement and Visibility
6.8.4. KPI Measurement. Analysis of Results on Facebook

6.9. Using Twitter for Personal Branding

6.9.1. Why Be on Twitter: Reports and Audiences
6.9.2. Best Practices to Increase Engagement and Visibility
6.9.2. KPI Measurement. and Analyzing Results on Twitter

6.10. Using Tiktok for Personal Branding

6.10.1. Why Be on Tiktok: Reports and Audiences
6.10.2. Best Practices to Increase Engagement and Visibility
6.10.3. KPI Measurement and Analysis of Results On Tiktok

Module 7. Personal Branding on LinkedIn. Visibility and Engagement Strategies for Building  a Personal Brand on LinkedIn

7.1. Strengthening the LinkedIn User Profile

7.1.1. Analysis of a LinkedIn User Profile
7.1.2. Clarification of the Objectives of Using LinkedIn
7.1.3. Identification of Areas for Improvement in the LinkedIn Profile

7.2. Constructing the Audience of Followers on LinkedIn

7.2.1. Definition of the LinkedIn Audience
7.2.2. Tailoring the Message to the Audience on LinkedIn
7.2.3. Building an Audience from LinkedIn Posts

7.3. Community of Reference on LinkedIn

7.3.1. Finding Content Leaders on LinkedIn
7.3.2. Identifying Other Community Members on LinkedIn
7.3.3. Interacting and Collaborating with Other Community Members on LinkedIn

7.4. Connecting with Active Users on LinkedIn

7.4.1. Importance of Finding Active Users on LinkedIn
7.4.2. Writing an Invitation to Connect on LinkedIn
7.4.3. Interacting with New Contacts on LinkedIn

7.5. Developing a Solid Content Strategy through Thematic Pillars

7.5.1. Identification and Positioning of the Thematic Pillars
7.5.2. Identification of the Thematic Pillars in the Strategy
7.5.3. Development and Maintenance of the Thematic Pillars over Time

7.6. Linking the Thematic Pillars to the Personal Story. The Importance of Emotion

7.6.1. Identification of Stories Related to the Thematic Pillars that Build Credibility and Viral Potential
7.6.2. How to Tell Effective Stories on LinkedIn
7.6.3. How to Connect Personal Stories with Key Messages on LinkedIn
7.6.4. Creating a Personal Story for a First Post on LinkedIn 

7.7. Generating Impactful Content on LinkedIn. Importance of Inspiring and Teaching

7.7.1. Use of Technical or Scientific Data Related to Thematic Pillars to Create Educational Content
7.7.2. Benchmarking: Case Studies of Viral Content Creators on LinkedIn Using These Techniques
7.7.3. Translating Analysis into Practice

7.8. Preparing Posts for LinkedIn

7.8.1. Selecting the Content and Format with the Greatest Potential for Posts on LinkedIn
7.8.2. Creating a Variety of Formats and Styles for Posts on LinkedIn
7.8.3. Publication and Follow-up of the First Posts on LinkedIn

7.9. Growing Your LinkedIn Account: Followers and Engagement

7.9.1. Importance of LinkedIn Follower Monitoring
7.9.2. Monitoring Follower Growth on LinkedIn
7.9.3. Using Follower Data on LinkedIn

7.10. Evaluation and Adjustment of the Editorial Strategy

7.10.1. Trend and Pattern Identification in Audience Behavior
7.10.2. Reinforcement of Strengths and Weaknesses to Improve the Editorial Strategy
7.10.3. Digital Tools for Advanced Use of LinkedIn
7.10.4. Optimal Use of LinkedIn as an Instrument to Strengthen the Digital Personal Brand

Module 8. Networking for  Personal Brand Building. Networking, Events and PR Strategies as Levers for Growth

8.1. Networking. Fundamentals and Relevance

8.1.1. Types of Networking
8.1.2. Creation of a Support and Collaboration Network
8.1.3. Implementation of a Networking Plan

8.2. Building a Network of Contacts to Strengthen Personal Branding

8.2.1. Identifying Key Stakeholders
8.2.2. Selection of Opinion Leaders
8.2.3. How to Expand and Leverage the Network of Contacts

8.3. Events as a Networking Strategy

8.3.1. The Power of Online and Offline Networking Events
8.3.2. Types of Networking Events
8.3.3. The Organization of an Event as a Strategy to Improve Your Personal Branding

8.4. Public Relations and Personal Branding

8.4.1. Importance of Public Relations
8.4.2. Types of Public Relation Strategies
8.4.3. Use of PR to Increase Visibility and Authority

8.5. Effective Communication Strategies for Networking

8.5.1. Effective Communication Techniques in Face-to-face Actions or Events
8.5.2. Effective Communication Techniques in the Use of E-mail
8.5.3. Effective Communication Techniques in the Use of Social Networks

8.6. Effective Offline Networking to Strengthen Personal Branding

8.6.1. Networking in Communities, Conferences, Seminars, and Business Events
8.6.2. Networking in Local Interest Groups
8.6.3. Maintaining Contact to Seek Opportunities for Collaboration

8.7. Effective Online Networking to Strengthen Personal Branding

8.7.1. Digital Tools and Platforms for Networking
8.7.2. Participation in Online Networking Events
8.7.3. Maintaining Online Networking Relationships

8.8. Other Useful PR Actions to Increase Personal Branding

8.8.1. Media Relations
8.8.2. Relations with Influential People
8.8.3. Publication of a Book as a Public Relations Strategy
8.8.4. Creation of a Multimedia Content as a Public Relations Strategy

8.9. Crisis Management in Networking and Public Relations

8.9.1. The Importance of Ethics and Accountability in Crisis Management
8.9.2.  Designing a Crisis Communication Strategy
8.9.3. Effective Networking for Crisis Management in Public Relations

8.10. Measuring the Success of a Public Relations Strategy

8.10.1. Monitoring Social Networks
8.10.2. Qualitative and Quantitative Evaluation of Events
8.19.3. Visibility in the Media

Module 9. Strategies, Techniques and Tools for Inbound and Email  Marketing for the Construction and Generation of A Personal Brand

9.1. Inbound Marketing  Strategies Applied to Personal Branding

9.1.1. Inbound Methodology. Objectives
9.1.2. Attraction Strategy
9.1.3. Interaction Strategy
9.1.4. Delight Strategy

9.2. Content Creation

9.2.1. Identification of the Thematic Pillars of the Content to Be Developed
9.2.2. Educational vs. Non-educational Content
9.2.3. The 20 Content Ideas that Help Personal Brand Growth
9.2.4. Inspirational Examples of Personal Branding

9.3. Tools to Curate Content and Foster Creativity

9.3.1. Feedly
9.3.2. Google Alerts
9.3.3. Buzzsumo
9.3.4. Other Tools

9.4. Planning and Productivity for Content Creation

9.4.1. Design of an Editorial Calendar
9.4.2. Content Creation Based on Business Objectives
9.4.3. Media Planning Tools Google Drive, Notion, Asana, Trello

9.5. Visual Design and Tools for the Creation of Visual Digital Content

9.5.1. Correct Use of the Color Palette, Logo and Branding
9.5.2. Personal Brand Photography
9.5.3. Canva Advanced Practical Workshop

9.6. Funnel Sales for Personal Brands

9.6.1. The Usefulness Funnel Sales for Personal Brands
9.6.2. Function of a Funnel. Phases
9.6.3. Relationship between Content Types and Conversion Rate

9.7. Conversion of Followers to Leads

9.7.1. Lead: Importance for Building a Personal Brand
9.7.2. LinkedIn Profile Orientation to Maximize Lead Acquisition
9.7.3. Instagram Profile Orientation to Maximize Lead Acquisition
9.7.4. Optimization of Your Personal Website to Capture Leads

9.8. Designing an e-Mail Marketing Strategy

9.8.1. The Importance of an e-Mail Marketing strategy
9.8.2. Free e-Mail Marketing Tools to Create a Relationship with Subscribers
9.8.3. Presence in the Buyer Persona's Mind: the newsletter

9.9. Marketing Automation for Personal Branding

9.9.1. The Incentive to Enter the Community
9.9.2. The Importance of the First Welcome Sequence
9.9.3. Example of a Welcome Sequence that Helps to Generate Sales

9.10. The Podcast: a New Key Channel in the Inbound Marketing Strategy

9.10.1. Creating a Podcast. Steps to Follow
9.10.2. Formats and Types of Content
9.10.3. Diffusion and Visibility of the Podcast

Module 10. KPIs Personal Brand Impact: Metrics for Measuring Results and Multi-Sector Success Cases

10.1. Personal Branding KPIs: Application

10.1.1. Definition and Importance of Establishing KPIS
10.1.2. Types of KPIs and Key Indicators for Measuring the Success of Personal Branding
10.1.3. The Role of Vision and Personal Brand Positioning in KPIs

10.2. Selecting the Right KPIs to Measure Your Personal Brand Success

10.2.1. Variables for Selecting Relevant KPIs in the Personal Branding Strategy
10.2.2. Identification of the Objectives of the Personal Brand Objectives: Definition of Personal Brand Objectives to Establish Appropriate KPIs
10.2.3. Prioritization of KPIs according to the Established Objectives and Goals

10.3. Types of Tangible KPIs for Personal Branding

10.3.1. Analysis of Scope KPIs
10.3.2. Analysis of Interaction KPIs
10.3.3. Analysis of Conversion KPIs

10.4. Types of Tangible KPIs for Personal Branding

10.4.1. Analysis of Reputation KPIs
10.4.2. Analysis of Influence KPIs
10.4.3. Analysis of Credibility KPIs

10.5. Personal Branding in Influence

10.5.1. The Figure of the Influencer. Typologies of Influencers
10.5.2. Approach to Influencer Marketing
10.5.3. Benefits, Choice and KPIs

10.6. Interpretation of KPIs: Monitoring, Measuring and Optimizing

10.6.1. Monitoring: Implementation of a System for Monitoring and Measuring KPIs for Personal Branding
10.6.2. Measurement Data Interpretation
10.6.3. Optimization: Aspects to Be Assessed in Order to Adjust the Strategy according to the KPIs
10.6.4. Final Recommendations

10.7. Case Analysis: Personal Branding in Entrepreneurs and Freelancers

10.7.1. Case 1: Presentation, Analysis of Digital Strategy and Best Practices
10.7.2. Case 2: Presentation, Analysis of Digital Strategy and Best Practices
10.7.3. Case 3: Presentation, Analysis of Digital Strategy and Best Practices

10.8. Case Analysis: Personal Branding in Influencers

10.8.1. Case 1: Presentation, Analysis of Digital Strategy and Best Practices
10.8.2. Case 2: Presentation, Analysis of Digital Strategy and Best Practices
10.8.3. Case 3: Presentation, Analysis of Digital Strategy and Best Practices

10.9. Case Analysis: Personal Branding in Athletes

10.9.1. Case 1: Presentation, Analysis of Digital Strategy and Best Practices
10.9.2. Case 2: Presentation, Analysis of Digital Strategy and Best Practices
10.9.3. Case 3: Presentation, Analysis of Digital Strategy and Best Practices

10.10. Case Analysis: Personal Branding in Employed Professionals

10.10.1. Case 1: Presentation, Analysis of Digital Strategy and Best Practices
10.10.2. Case 2: Presentation, Analysis of Digital Strategy and Best Practices
10.10.3. Case 3: Presentation, Analysis of Digital Strategy and Best Practices

You will master the most innovative building strategies to build, manage and promote an authentic personal brand"