These practical programs will allow you to put into practice all your potential with the most reputable professionals in Fashion and Luxury Communication Management during 3 weeks in a prestigious business center"

Leading a fashion and luxury communications team will take any brand to the next level. Therefore, in this Internship program, the student will be able to take on new opportunities in a controlled environment, with a series of activities that will prepare them to leap in their career.

In addition, you will not be alone, as you will have the support of a specialist in communication attached to the company, who will teach you how to perform the activities of a director. In this way, during 3 weeks of intensive learning, you will perform a series of activities, such as establishing the creative discourse of a brand, implementing CRM for the automation of content, or enhancing the influence of new digital channels. Therefore, upon graduation, you will be able to venture into this sector or start your own media agency to work with the best brands at an international level.

It will be an exclusive learning opportunity that will allow you to interact with professionals with long trajectories and diverse visions of the business world in the fashion and luxury communication sector. In the same way, the possibility of choosing a professional center of you r choice at a national or international level opens the doors to various possibilities that will be part of the improvement of your current professional background.

A unique training experience, key and decisive to boost your professional development"

This program aims to strengthen the student's management and leadership skills in such a competitive sector as fashion and luxury. In this way, you will be , able to master in a practical and rigorous way the most used communication techniques in the sector and develop your skills for quality practices.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

General Objectives

• Manage the latest techniques, modern systems, and application of cutting-edge technologies in the treatment of information and development of communication strategies in the fashion and luxury sector
• Verify the communication management of a company in the fashion and luxury sector
• Add new methods, approaches, and analysis of new communication channels to the daily work, supported by a team of prestigious experts in the area
• Develop management, analytical, creative and leadership skills as key competencies to grow within the industry

Specific Objectives

• Develop a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and evolve by looking at your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective
• Establish specific communication actions for the fashion and beauty sector
• Identify potential adversities your brand will face in the future
• Develop negotiation skills to establish agreements that constitute a social link
• Write a press release, blog or tell a story that identifies your brand ecosystem
• Adapt the communication strategy to the most suitable business model for each brand
• Communicate innovation and realign the target audience when a change occurs and calculate its impact on product pricing
• Understand the structure of the communication plan and its reason for being as well as the main techniques used in each of its stages
• Organize your own discourse for social networks and mass media aligned with the company's values
• Detect the signs of change and turn them into an opportunity thanks to a predictive trend report that minimizes risk and optimizes resources ahead of our competitors

The skills and abilities you develop after completing this program will help you succeed as a communications manager in any marketing firm"