Postgraduate certificate Content Creation: The Message

Communication is extremely important in all sectors, but if there is one where it plays a fundamental role, it is fashion. In this sense, knowing how to create the right messages and content that resonate in the consumer's mind is crucial because it allows companies in the sector to position themselves and achieve greater audience engagement. Therefore, this educational program will focus on providing participants with the skills that allow them to create valuable content for different platforms, based on messages that seek to persuade the audience and, therefore, drive the need to purchase. In this way, the professional will become a very important asset for fashion companies and, therefore, will obtain a great professional growth.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Learn everything you need to know about creating content for the fashion, beauty and luxury industry and become a top-notch professional"  

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects that directly influence the creation of messages for companies in the fashion, beauty and luxury sector will be discussed and analyzed. In this sense, the student will learn the strategic ways to create communicative pieces, correctly adapted to the company's guidelines and that provide excellent results.

A journey that will take students to learn in depth the most effective and efficient techniques when creating social content for companies in this field and its proper planning using content managers as a medium. All this, without neglecting the importance of the organization of the communicative pieces based on a strategic plan.

Another key to the success of this program is the possibility of being the one who decides how to organize your learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation. 
In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.  
You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process. 

This program will allow you to enhance your skills and become a successful communication journalist"

This Postgraduate certificate in Content Creation: The Message contains the most complete and up-to date program on the market. The most important features include:   

Practical cases presented by experts in fashion journalism, beauty and luxury
The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
News on fashion, beauty and luxury journalism
Practical exercises where self-assessment can be used to improve learning
With special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Learn with this Postgraduate certificate to create successful content and messages that deeply penetrate the consumer's mind and, therefore, obtain better results"

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism.

TECH offers you the best program on the market in journalism and communication in fashion, beauty and luxury. All you have to do is put the will to study"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

Syllabus

The structure of the contents has been designed by a team of professionals in journalism, marketing, fashion and communication who, aware of the relevance of current events in this field as a means to deepen the area of knowledge, have designed a complete syllabus specially designed to prepare professionals in the information sciences on the peculiarities and characteristics of the fashion world and the most appropriate content for this sector. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner.

We guarantee the most complete and up-to-date learning program on the market, which will allow you to enter an exciting world with every guarantee of success”

Module 1. Content Creation: The Message 

1.1. Elements of Communication: The Sender, the Receiver and the Message - Slogan 

1.1.1. The Communication Process and the Components Involved
1.1.2. Cognitive, Emotional and Social Messages in the Fashion Ecosystem 
1.1.3. Evolution of the Advertising Slogan in the Beauty Market 

1.2. Traditional Methods of Information Transmission in the Fashion Industry: Advertising

1.2.1. Advertisements as Sources of Value Transmission 
1.2.2. The Formation of the Stereotype from the Prototype 
1.2.3. The Structure and Composition of an Advertising Cartoon 

1.3. New Tools for Digital Content Creation: Ads 

1.3.1 Google Ads Algorithm 
1.3.2. Matching Levels and Key Metrics 
1.3.3. Creating an Ad for the Digital Environment 

1.4. Channels for the Diffusion of Content in Fashion, Luxury & Beauty 

1.4.1. Fashion Consumer Preferences 
1.4.2. The Off and Online Media and Their Complementarity 
1.4.3. Trends in the Dissemination of Information in the Luxury Market 

1.5. Personalization of Contents in the Luxury Sector 

1.5.1. The Style of Fashion Language and Its Technicalities 
1.5.2. Happiness, Quality and Functionality versus Cheap, Free and Urgent 
1.5.3. Omnidirectional Communication between Brand and User  

1.6. Implementing Content Automation in CRM 

1.6.1. What Is CRM and What Is It For? 
1.6.2. Types of Messages According to Customer Segmentation 
1.6.3. Salesforce Structure and Usability 

1.7. Design and Layout of the Fashion, Beauty and Luxury Newsletter 

1.7.1. The Organization and Structure of the Information 
1.7.2. Differences between the Press Release, the Newsletter and the Advertisement 
1.7.3. Frequency of Notifications and Measurement of Impact  

1.8. The Style of Language and the Impact of Image in the Fashion Industry 

1.8.1. The "Fashion" Colors: Integrating Pantone in Your Communication Strategy 
1.8.2. What Do Fashion Specialists Talk About? 
1.8.3. Information Design  

1.9. CMS Structure and Application 

1.9.1. The Purpose of the Content Management System 
1.9.2. Content Types for the Fashion Web 
1.9.3. Prestashop 

1.10. The Contingency Plan 

1.10.1. Key Points in the Planning of Content in the Fashion and Beauty Areas 
1.10.2. Seasonal Campaigns in the Fashion Industry 
1.10.3. Launching Flash Campaigns 

A unique, key and decisive training experience to boost your professional development”

Course Postrgraduate Certificate in Content Creation: The Message

Do you have difficulty creating messages that connect with your audience? Do you want to learn how to create content that generates engagement and increases your visibility? Then the Postrgraduate Certificate in Content Creation: The Message from TECH Global University is for you. In this course, we will teach you how to create effective and attractive messages for your digital content. You will learn the most innovative techniques and best practices in creating messages that generate impact and empathy with your target audience. Our team of digital marketing and communication experts will guide you through the process of creating powerful messages that resonate with your audience. You will discover how to create persuasive, emotive and memorable messages for your brand, products or services.

Learn how to create effective and engaging messages for your digital content.

During the course, you will have access to tools and resources that will help you create messages that stand out from the competition. You will learn how to develop unique and authentic messages that connect with the emotions and needs of your target audience. In addition, our curriculum includes topics such as defining communication objectives, identifying your audience and market research, which will allow you to create relevant messages tailored to your audience's needs. With the Postrgraduate Certificate in Content Creation: The Message from TECH Global University, you will be able to boost your skills in content creation and improve your results in your company's digital marketing strategy. Sign up now and start creating impactful messages!