Syllabus

According to the current academic times, TECH has developed a Postgraduate certificate that presents a 100% online methodology. So, with no classroom attendance or classes with fixed schedules, students will have greater freedom to self-manage their time to access this program Copywriting for Email Marketing in Copy. A flexibility that will allow them to combine their most demanding responsibilities with a quality education.

Access whenever and wherever you want to the extensive Virtual Library that TECH puts at your disposal"

Syllabus

The syllabus of this Postgraduate certificate consists of 150 teaching hours of intensive learning and first level on the main techniques of market research, persuasive writing of emails and sales funnels. All this, through innovative didactic material based on video summaries, videos in detail, case studies and specialized readings with which you will be able to extend even more the rigorous information provided in this program.

In this way, the graduates will learn how to sell through email marketing, create emails that do not go unnoticed in the inbox or maintain permanent sales funnels. They will also delve into the use of chatbot or Whatsapp as channels to communicate with customers.

All this, moreover, without having to invest many hours of study and memorization. And, thanks to the Relearningmethod, focused on the reiteration throughout the academic course, the students will consolidate in a simpler way the key content addressed in this university proposal.

An excellent opportunity to obtain an advanced and convenient teaching through a study plan planned in detail by great experts in the field of Copywriting.

This Postgraduate certificate program is spread out over 6 weeks and is divided into 1 module:

Module 1. Mail Marketing and sales funnels

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Copywriting for Email Marketing completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Mail Marketing and Sales Funnels

1.1. Generalities of Email Marketing

1.1.1. What is Email Marketing?
1.1.2. Features
1.1.3. Structures
1.1.4. Types of Emails

1.2. How to Create a Subscriber List from Scratch

1.2.1. Strategies for Building the List
1.2.2. Channels to Support
1.2.3. Email Marketing Tools
1.2.4. Frequency of Emails

1.3. How to Write Emails According to the Objectives

1.3.1. Content Emails
1.3.2. User Experience Emails
1.3.3. Sales Emails
1.3.4. Sources of Content Inspiration

1.4. How Not to Go Unnoticed in the Inbox

1.4.1. Formulas for Creating Headlines
1.4.2. Example of First Email Subscription Mail Sequence
1.4.3. Example of Corporate Email
1.4.4. How to Avoid Ending Up in the SpamFolder

1.5. How to Sell through Email Marketing

1.5.1. How to Sell with Email Marketing
1.5.2. Examples of Email Sequences
1.5.3. Examples of Follow-up Emails
1.5.4. Examples of Closing Sales Mailings

1.6. Other Aspects to Take into Account

1.6.1. The Length
1.6.2. Measurement
1.6.3. Customization
1.6.4. Delivery Schedule

1.7. Sales Funnel: Minimum Viable Funnel

1.7.1. Elements you Need to Create a Sales Funnel
1.7.2. Lead Magnet in the Sales Funnel
1.7.3. Boosting your Funnel Organically
1.7.4. Advertising for the Sales Funnel. Taking your Funnel to a Higher Level

1.8. Permanent Funnels

1.8.1. Why Should you Have an Automatic Sales Funnel?
1.8.2. Elements that Allow you to Maintain and Optimize your Funnel
1.8.3. Maintenance, Reviews and Analytics
1.8.4. Closing the Sales Funnel

1.9. Launch Funnels

1.9.1. How to Prepare your Launch
1.9.2. Funnels for Live Launch and Modalities
1.9.3. Specific Advertising for Launches
1.9.4. Converting your Funnel to an EvergreenLaunch

1.10. Email Marketing vs. Chatbot or WhatsApp

1.10.1. The Advantages of Chatbots
1.10.2. The Advantages of Email Marketing
1.10.3. Personalizing the Message through Segmentation
1.10.4. Can WhatsApp Complement the Email Marketing Strategy?

You will prepare the best funnels for launches with the most advanced syllabus in the current academic landscape”

Teaching Objectives

At the end of this university program, students will have achieved an improvement of their skills in the world of Copywriting oriented to the implementation of Email Marketing campaigns and sales generation. Likewise, this academic option will increase their skills to be able to successfully manage these strategies in the best Communication and Marketing agencies. In this way, the graduates will make significant progress in a booming and fiercely competitive sector.

Revolutionize your clients' Email Marketing strategies thanks to this training. Enroll now”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Copywriting for Email Marketing will qualify the students to:

  1. Learning the generalities of email marketing within a strategy
  2. Create a list of subscribers 
  3. Learn how to grow a subscriber list
  4. Knowing the objectives that can be achieved with email marketing
  5. Know how not to go unnoticed in the inbox
  6. Acquire knowledge about what sales funnels are and what they are used for
  7. Understanding the management of a minimum sales funnel
  8. Learn how to manage a sales funnel for a startup
  9. Differentiate between email marketing, chatbots or WhatsApp communications

Postgraduate Certificate in Copywriting for Email Marketing

In the digital age, email marketing remains one of the most powerful tools for connecting with your audience and increasing sales. However, with inbox saturation, it's crucial to stand out from the crowd and capture the attention of your subscribers. This is where copywriting comes in. Thinking of expanding the knowledge of professionals interested in specializing in this field, TECH Global University developed the most complete and updated Postgraduate Certificate in Copywriting for Email Marketing in the educational panorama. The postgraduate course is completely online and brings together the most sophisticated learning techniques, with a select curriculum that addresses in various modules everything you need to know about email marketing. Our study plan makes use of state-of-the-art graphic, audiovisual and interactive material, which you will have within reach of any device connected to the Internet. The syllabus will introduce you to the most advanced Copywriting techniques and strategies for email marketing. You will learn how to write irresistible subject lines that invite people to open your emails, create persuasive content that drives action and personalize your messages to maximize relevance and engagement.

Be an expert in email marketing copywriting

Whether you're just starting out in the world of email marketing, or want to hone your existing skills, this program will provide you with solid foundations and advanced techniques to excel in the industry. Our experienced team of teachers will guide you through practical lessons and interactive exercises. You'll learn how to identify your audience's needs and desires, segment your subscriber list and adapt your tone of voice or writing style to authentically connect with your target audience. In addition, you'll explore best practices in email design, open or click-through rate optimization, email automation and integration with other digital marketing tools. In this way, you will gain a complete understanding of the entire process, from strategic planning to performance measurement and ongoing optimization. Thanks to this, you will be able to increase your conversions, build subscriber loyalty and achieve success in your email marketing campaigns. The opportunities are unlimited, with TECH you are guaranteed a better professional future, sign up now!