You have lots of ideas and the world of culture is waiting for them: put them into action thanks to this Postgraduate diploma"

Since the first pictorial representations in the Stone Age, art has been a fundamental element in different periods and societies. But art and culture have had to adapt to each historical moment: new materials and techniques have emerged with which to make the different artistic pieces, different forms of financing and dynamization of cultural activities have appeared, art has been carried out with various functions and has been integrated into the economic sphere in different ways. 

Therefore, for each context, innovations have been needed that have been adjusted to what was socially appropriate and demanded at the time and place. The same is true today, but there is a notable difference: the digital sphere, the Internet and the enormous speed at which things happen and at which changes are made in social structures mean that constant and urgent innovations are needed in the cultural industries. 

For this reason, experts are needed who can carry out these innovations, so that they can positively influence society and create new workflows and employment. This Postgraduate diploma in Innovation in Creative Industries prepares students to face these innovation challenges, providing them with the tools to become high-level professionals in this sector, thanks to its innovative contents and its faculty, experts in the field. 

Develop your cultural projects thanks to this Postgraduate diploma" 

This Postgraduate diploma in Creative Industries Innovation contains the most complete and up-to-date program on the market. The most important features include:

• Specialized content, prepared by experts in the creative industries 
• The focus of the subject, centered on cultural industries but applied to journalism and communications 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Content that is accessible from any fixed or portable device with an Internet connection 

The creative industries need innovative professionals who respond to today's problems: that could be you" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Specialize and become an expert thanks to this program"

Innovation is fundamental in culture: the creative industries need you"

The content of this program, structured in three modules, has been designed by the best experts in innovation in creative industries to provide students with the best knowledge. Each module contains 10 topics in which each aspect of this subject will be explored in depth, with a special focus on the field of journalism and communication. 

The contents you need to specialize: don't wait any longer and enroll" 

Module 1. Future Thinking: How to Transform Today from Tomorrow?

1.1. Methodology Futures Thinking 

1.1.1. Futures Thinking 
1.1.2. Benefits of using this Methodology 
1.1.3. The Role of the "Futurist" in the Creative Enterprise 

1.2. Signs of Change 

1.2.1. The Sign of Change 
1.2.2. Identification of the Signs of Change 
1.2.3. Interpretation of the Signs 

1.3. Types of Futures 

1.3.1. Journey to the Past 
1.3.2. The Four Types of Futures 
1.3.3. Application of the Methodology Futures Thinking in the Workplace 

1.4. Future Forecasting 

1.4.1. Searching for Drivers 
1.4.2. How to Create a Forecast for the Future 
1.4.3. How to Design a Future Scenario 

1.5. Mental Stimulation Techniques 

1.5.1. Past, Future and Empathy 
1.5.2. Facts vs. Experience 
1.5.3. Alternative Routes 

1.6. Collaborative Forecasting 

1.6.1. The Future as a Game 
1.6.2. Future Wheel 
1.6.3. The Future from Different Approaches 

1.7.  Epic Victories 

1.7.1. From Discovery to the Innovation Proposal 
1.7.2. The Epic Victory 
1.7.3. Fairness in the Game of the Future 

1.8. Preferred Futures 

1.8.1. The Preferred Future 
1.8.2. Techniques 
1.8.3. Working Backwards from the Future 

1.9. From Prediction to Action 

1.9.1. Images of the Future 
1.9.2. Artifacts of the Future 
1.9.3. Roadmap 

1.10. ODS. A Global and Multidisciplinary Vision of the Future ODS 

1.10.1. Sustainable Development as a Global Goal 
1.10.2. Human Management in Nature 
1.10.3. Social Sustainability 

Module 2. Leadership and Innovation in Creative Industries 

2.1. Creativity Applied to Industry 

2.1.1. Creative Expression 
2.1.2. Creative Resources 
2.1.3. Creative Techniques 

2.2. The New Innovative Culture 

2.2.1. The Context of the Innovation 
2.2.2. Why does Innovation Fail? 
2.2.3. Academic Theories 

2.3. Innovation Dimensions and Levers 

2.3.1. The Plans or Dimensions of Innovation 
2.3.2. Attitudes for Innovation 
2.3.3. Intrapreneurship and Technology 

2.4. Constraints and Obstacles to Innovation in the Creative Industry 

2.4.1. Personal and Group Restrictions 
2.4.2. Social Constraints and Organizations 
2.4.3. Industrial and Technological Restrictions 

2.5. Closed Innovation and Open Innovation 

2.5.1. From Closed Innovation to Open Innovation 
2.5.2. Practical Classes to Implement Open Innovation 
2.5.3. Experiences of Open Innovation in Companies 

2.6. Innovative Business Models in Creative Industries 

2.6.1. Business Trends in the Creative Economy 
2.6.2. Study Cases 
2.6.3. Sector Revolution 

2.7. Leading and Managing an Innovation Strategy 

2.7.1. Boosting Adoption 
2.7.2. Leading the Process 
2.7.3. Portfolio Maps 

2.8. Financing Innovation 

2.8.1. CFO: Venture Capital Investor 
2.8.2. Dynamic Financing 
2.8.3. Response to the Challenges 

2.9. Hybridization: Innovating in the Creative Economy 

2.9.1. Intersection of Sectors 
2.9.2. Generation of Disruptive Solutions 
2.9.3. The Medici Effect 

2.10. New Creative and Innovative Ecosystems 

2.10.1. Generation of Innovative Environments 
2.10.2. Creativity as a Lifestyle 
2.10.3. Ecosystems

Module 3. Digital Transformation in the Creative Industry 

3.1. Digital Future of the Creative Industry 

3.1.1. Digital Transformation 
3.1.2. Situation of the Sector and its Comparison 
3.1.3. Future Challenges 

3.2. Forth Industrial Revolution 

3.2.1. Industrial Revolution 
3.2.2. Application 
3.2.3. Impacts 

3.3. Digital Enablers for Growth 

3.3.1. Operational Effectiveness, Acceleration and Improvement 
3.3.2. Continuous Digital Transformation 
3.3.3. Solutions and Services for the Creative Industries 

3.4. The Application of Big Data to the Enterprise 

3.4.1. Data Value 
3.4.2. Data in Decision-Making 
3.4.3. Data Driven Company 

3.5. Cognitive Technology 

3.5.1. AI and  Digital Interaction 
3.5.2. IoT and Robotics 
3.5.3. Other Digital Training 

3.6. Uses and Applications of Blockchain Technology 

3.6.1. Blockchain 
3.6.2. Value for the Creative Industry Sector 
3.6.3. Transaction Versatility 

3.7. Omnichannel and Transmedia Development 

3.7.1. Impacts in the Sector 
3.7.2. Challenge Analysis 
3.7.3. Evolution 

3.8. Entrepreneurship Ecosystems 

3.8.1. The Role of Innovation and Venture Capital 
3.8.2. The Start-up Ecosystem and the Agents that Comprise It 
3.8.3. How to Maximize the Relationship between the Creative Agent and the Start-up? 

3.9. New Disruptive Business Models

3.9.1. Marketing-Based (Platforms and Marketplaces) 
3.9.2. Service-Based (Freemium, Premium or Subscription models) 
3.9.3. Community-Based (from Crowdfunding, Social Networking or Blogging) 

3.10. Methodologies to Promote a Culture of Innovation in the Creative Industries 

3.10.1. Blue Ocean Innovation Strategy 
3.10.2. Lean Start-Up Innovation Strategy 
3.10.3. Agile Innovation Strategy 

A unique, key and decisive training experience to boost your professional development"