Access relevant positions in the field of Communication by improving your skills and competencies with this postgraduate diploma”

This postgraduate diploma aims to provide students with the necessary tools and knowledge to obtain a global and exhaustive vision of Communication and to understand the media system and its structure in the world panorama and its global context. The program will address the configuration of the global communication structure composed of large media conglomerates, news agencies, advertising groups and the film industry. Thus, students will learn who are part of the media system and which companies participate in the shareholding of the large communication companies and the policies of national and transnational public bodies with respect to the media.

Corporate communication has become one of the most important pillars within any company. All entities want to be present in the media or have better communication with their customers, suppliers and employees. On many occasions, this eagerness to communicate at any cost does not follow any tactic to achieve a defined strategy, but involves an improvisation that a company cannot afford. Therefore, it is essential that professionals acquire a higher qualification in this field, allowing them to master the main communication techniques and tools to put them into practice in their daily work, which will allow them to access relevant positions.

To this end, this program also offers the student a detailed overview of creative thinking and its application to the field of Communication, which will allow the student to understand and assimilate the creative process in any vital circumstance, paying special attention to persuasive Communication. The goal is to offer theories and techniques to overcome prejudices, develop imagination and awaken an attitude to generate original ideas in any communicative sphere.

Learn the specifics Communication and become an expert in the field”

This postgraduate diploma in Communication contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently availablee

This program will teach you how to handle the fundamental aspects of Communication with solvency”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Enroll in this postgraduate diploma and have unlimited access to all its educational resources2

The use of telepractice will give you the opportunity to learn through an immersive experience, which will provide you with a faster integration and a much more realistic view of the contents"

The completion of this postgraduate diploma in Communication of TECH Technological University will allow students to achieve their educational objectives in this field, so that they can acquire the necessary knowledge to transfer them successfully to their daily work, which will be a great asset to achieve a professional improvement in this field. Undoubtedly, a program that will mark a before and after in the education of students.

If your objective is to broaden your skills set to access new routes to success and professional development, this is the program for you”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools

Specific Objectives

Module 1. Communication Structure

• Be able to understand the basic concepts and theoretical models of human communication, its components and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Have the ability to adequately contextualize the media systems and in particular the global communication structure
• Know how to describe the main research trends in social communication, as well as their different models: behaviorist, functional, constructivist and structuralist
• Know how to define the framework of action of the large media groups and their concentration processes

Module 2. Institutional Communication

• Know the communications department within companies and institutions
• Apply the necessary techniques for managing a communication department within different companies and institutions
• Know how to organize events in the private and public sphere, following protocol guidelines
• Learn about the techniques of corporate image research and to know how to apply the tools of communication to manage it effectively in companies and public organizations
• Apply corporate identity and reputation analysis tools
• Analyze the nature and functioning of interest and pressure groups in today's democracies
• Understand the importance of social networks and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives

Module 3. Creativity in Communication

• Explore the structure and transformation of today's society in terms of the features, forms and processes of Advertising Communication and public relations
• Encourage creativity and persuasion through different supports and different means of communication
• Know the features, forms and processes of advertising languages and other forms of persuasive communication
• Know the significant and appropriate tools for the study of advertising and public relations
• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication

Module 4. Advertising and Public Relations Company

• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Prepare the student to identify and analyze the psychosocial, cognitive and emotional processes of advertising communication and public relations

Achieve your educational goals in the field of Communication and take a step further in this field”