This Master's Degree provides a valuable addition to the prior studies of any engineer seeking high-quality, specialized education in website management" 

We live in the so-called digital era, which means staying hyper-connected with all kinds of devices. The Internet world has evolved at an unstoppable pace in recent years, so the demand for websites increases every day. 

Designing a website necessitates professionals who can cover not only the projection of the initial idea, but also the development of the website in a safe, user-friendly and legally compliant way. 

It is, therefore, a Master's Degree in Website Management Engineering, which builds advanced knowledge in web programming languages, website engineering and architecture, addresses web security systems, web services administration as well as ethical and legal aspects of the web. It also offers the most up-to-date tools for the fast and secure implementation of projects. 

The Master's Degree in Website Management Engineering differs from other specialization programs in three fundamental respects: its comprehensibility, given the complexity of the topics addressed, the authors’ experience and the in-depth coverage of the topics.

This Master's Degree has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. Upon completion of the program, students will have updated their knowledge and will be in possession of a highly prestigious Master's Degree that will allow them to advance personally and professionally. 

An intensive professional growth program that will allow you to operate in a sector with a growing demand for professionals" 

This Master's Degree in Website Management Engineering contains the most complete and up-to-date educational program on the market. The most important features include: 

• The development of case studies presented by Website Management Engineering experts 
• The graphic, schematic, and practical contents which they contain, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be undertaken to improve learning
• A special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an internet connection

In this Master's Degree, you will be able to balance the efficiency of the most advanced learning methods with the flexibility of a program that is designed to be adapted to your schedule, without sacrificing quality" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this degree program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Comprehensive yet focused; this program will provide you with the specific knowledge IT professionals need to compete among the best in the sector"

Deepen your knowledge in the field of computer technologies by including in your area of expertise the most advanced aspects of this line of work"

The syllabus has been designed to ensure educational effectiveness, carefully selecting the contents to offer a complete package, which includes all the fields of study essential to achieve real knowledge of the subject, with the latest updates and areas of the sector, thereby establishing a syllabus comprising modules that offer a broad perspective of Website Management Engineering. From the first module, students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support 
of a team of experts. 

All the subjects and areas of knowledge have been compiled in a complete and up-to-date syllabus, in order to bring the student to the highest theoretical and practical level" 

Module 1. Methodologies for Web Application Development

1.1. Agile Project Management: Basis for Web Application Development 

1.1.1. The Agile Approach 
1.1.2. Agile Values and Principles 
1.1.3. Traditional and Agile Project Management 
1.1.4. Agile Project Management Models 
1.1.5. Agile Methodologies 

1.2. Using an Agile Approach for Web Application Development 

1.2.1. Myths and Realities Regarding Agility 
1.2.2. Agile Practices 
1.2.3. Selecting Agile Practices for a Project 
1.2.4. Developing an Agile Mentality 
1.2.5. Implementing and Communicating the Adoption of Agile Principles 

1.3. Agile Methodologies for Web Application Development 

1.3.1. Lean Development 
1.3.2. Extreme Programming (XP) 
1.3.3. Crystal Methods 
1.3.4. Feature-Driven Development (FDD) 
1.3.5. Dynamic Systems Development Method (DSDM) and Unified Agile Processes 

1.4. Agile Methodologies for Advanced Web Application Development 

1.4.1. Kanban Method 
1.4.2. Scrum and Scrumban 
1.4.3. DA Disciplined Agile 
1.4.4. Hybrid Methodologies 
1.4.5. Comparing Agile Methodologies 

1.5. Web Development Projects: Planning Process 

1.5.1. Starting an Agile Project 
1.5.2. Agile Planning Process 
1.5.3. Gathering Requirements and User History 
1.5.4. Establishing Project Scope Using Agile Methods: Product Backlog 
1.5.5. Agile Tools to Prioritize Requirements 

1.6. Stakeholders in Agile Projects for Web Application Development 

1.6.1. Stakeholders in Agile Projects 
1.6.2. Promoting Effective Participation among Stakeholders 
1.6.3. Participatory Decision-Making 
1.6.4. Agile Knowledge Sharing and Gathering 

1.7. Launch Plan and Estimate Creation 

1.7.1. Launch Plan 
1.7.2. Estimating User History Size 
1.7.3. Estimating Speed 
1.7.4. Agile Estimation Techniques 
1.7.5. User History Prioritization 

1.8. Iterations Planning and Monitoring 

1.8.1. Iteration and Progressive Development 
1.8.2. Iteration Planning Process 
1.8.3. Creating Iteration Backlog 
1.8.4. Buffers and Agile Schedule 
1.8.5. Iteration Progress Monitoring 
1.8.6. Monitoring and Release Progress Report 

1.9. Team Leadership in Web Application Development 

1.9.1. Agile Teams 
1.9.2. Agile Project Leader 
1.9.3. The Agile Team 
1.9.4. Virtual Agile Team Management 
1.9.5. Coaching for Team Performance Improvement 

1.10. Value Management and Delivery in Web Development Projects 

1.10.1. Delivery Processes Focused on Value 
1.10.2. Product Quality 
1.10.3. Quality Agile Practices 
1.10.4. Risk Management 
1.10.5. Agile Contracts 
1.10.6. Value Gained Management in Agile Projects

Module 2. Web Programming Languages

2.1. Web Programming 

2.1.1. The Web 
2.1.2. Web Design 
2.1.3. Web Development 

2.1.3.1. Front-End 
2.1.3.2. Back-End 
2.1.3.3. Full-Stack 

2.1.4. Types of Languages 

2.1.4.1. Programming Languages 
2.1.4.2. Markup Languages 
2.1.4.3. Scripting Languages 

2.1.5. Framework vs. Library 
2.1.6. Development Environments (IDE - Integrated Development Environment) 
2.1.7. Browsers 

2.2. HTML 

2.2.1. HTML 
2.2.2. Labels 

2.2.2.1. Nesting 
2.2.2.2. Attributes 

2.2.3. Documents Structure 

2.2.3.1. Headings 
2.2.3.2. Body 

2.2.4. Semantic Components 

2.2.4.1. Root Elements 
2.2.4.2. Metadata 
2.2.4.3. Scripting 
2.2.4.4. Sections 
2.2.4.5. Comments 

2.2.5. Text Content 

2.2.5.1. Headings 
2.2.5.2. Paragraphs 
2.2.5.3. Lists 
2.2.5.4. Text Formats 
2.2.5.5. Special Characters 

2.2.6. Blocks 
2.2.7. Hyperlinks 
2.2.8. Embedded Content 
2.2.9. Tables 
2.2.10. Forms. 

2.3. CSS 

2.3.1. CSS 
2.3.2. Style Applications 
2.3.3. Rules 

2.3.3.1. Selectors 
2.3.3.2. Properties and Values 
2.3.3.3. Comments 

2.3.4. Style Collisions 

2.3.4.1. Heritage 
2.3.4.2. Cascade 

2.3.5. Selectors 
2.3.6. Combiners 
2.3.7. Pseudo Classes 
2.3.8. Pseudo Components 
2.3.9. Box Models 
2.3.10. Attributes 
2.3.11. Measuring Units 

2.3.11.1. Absolute Units 
2.3.11.2. Relative Units 

2.3.12. Positioning 
2.3.13. Color 
2.3.14. Variables 
2.3.15. Animations 

2.4. JavaScript 

2.4.1. JavaScript 
2.4.2. Code Inclusion in HTML 
2.4.3. Syntax 

2.4.3.1. Statements 
2.4.3.2. Comments 

2.4.4. Types of Data 
2.4.5. Variables and Areas 
2.4.6. Operators 
2.4.7. Flow Control Structures 
2.4.8. Functions 
2.4.9. Document Object Model (DOM) Manipulation 
2.4.10. Events 
2.4.11. Object-Oriented Programming 

2.4.11.1. Classes 
2.4.11.2. Objects 

2.4.11.2.1. Properties 
2.4.11.2.2. Methods 

2.4.12. AJAX 

2.5. PHP 

2.5.1. PHP 
2.5.2. Documents Structure 
2.5.3. Generating HTML Content 
2.5.4. Constants and Variables 
2.5.5. Operators 
2.5.6. Types of Data 
2.5.7. Flow Control Structures 
2.5.8. Functions 
2.5.9. Forms, Cookies and Sessions 

2.6. MySQL 

2.6.1. MySQL 
2.6.2. Databases 
2.6.3. Characters Codification 
2.6.4. Types of Data 
2.6.5. Users and Privileges 
2.6.6. Accessing Databases 
2.6.7. Creating and Manipulating Databases 
2.6.8. Clauses 
2.6.9. Queries 

2.7. HTML and CSS Libraries and Frameworks 

2.7.1. Bootstrap 
2.7.2. Foundation 
2.7.3. Skeleton 
2.7.4. Bulma 
2.7.5. Materialize 
2.7.6. PureCSS 
2.7.7. TailwindCSS 
2.7.8. Susy 
2.7.9. UIkit 

2.8. JavaScript Frameworks and Libraries 

2.8.1. Angular 
2.8.2. jQuery 
2.8.3. React 
2.8.4. Meteor 
2.8.5. Polymer 
2.8.6. Mithril 
2.8.7. Aurelia 
2.8.8. Vue.js 
2.8.9. Ember.js 
2.8.10. Node.js 
2.8.11. Backbone.js 

2.9. PHP Libraries and Frameworks 

2.9.1. Laravel 
2.9.2. Symfony 
2.9.3. Zend 
2.9.4. CodeIgniter 
2.9.5. FuelPHP 
2.9.6. CakePHP 
2.9.7. Phalcon 
2.9.8. Yii 
2.9.9. Slim 

2.10. Web Programming Techniques 

2.10.1. Beautify 
2.10.2. Minimizing Code 
2.10.3. Image Optimization 

2.10.3.1. File Formats 
2.10.3.2. Compression Quality vs. Size 

2.10.4. Code Normalization and Compatibility between Browsers 
2.10.5. Code Debugging and Validation 
2.10.6. Bundling 
2.10.7. Repository and Version Control

Module 3. Website Engineering and Architecture

3.1. Website Engineering and Architecture 

3.1.1. Website Architecture 
3.1.2. Uses and Applications 

3.2. The Pillars of Web Architecture 

3.2.1. Public 
3.2.2. Contents 
3.2.3. Context 

3.3. Horizontal Web Architecture 

3.3.1. Advantages 
3.3.2. Examples: 

3.4. Vertical Web Architecture 

3.4.1. Advantages 
3.4.2. Examples 

3.5. Web Architecture Phases 

3.5.1. Taxonomy 
3.5.2. Labelling 
3.5.3. Site Map 

3.6. Web Architecture and Web Design 

3.6.1. Types of Pages 
3.6.2. Component Presence 
3.6.3. Linking Needs 

3.7. Web Architecture and Web Browsing 

3.7.1. Structure 
3.7.2. Categorization 
3.7.3. Marking 
3.7.4. Usability 

3.8. Web Architecture and SEO 

3.8.1. Benchmark 
3.8.2. Keyword Research 
3.8.3. URLs 
3.8.4. Internal Links 
3.8.5. Cannibalization 

3.9. Web Architecture Tools 

3.9.1. Mindmeister Mind Maps 
3.9.2. Analyzing URLs Screaming Frog SEO Spider 
3.9.3. Analyzing Web Traffic Using Google Analytics 

3.10. Google Search Console 

3.10.1. Keyword Study 
3.10.2. Opportunity Keywords 
3.10.3. Website Performance

Module 4. Website Security Systems

4.1. Perimeter Security 

4.1.1. Network Firewall 
4.1.2. Demilitarized Zone (DMZ) 
4.1.3. Load Balancers 

4.1.3.1. Content Delivery Network (CDN) 

4.1.4. Web Application Firewall (WAF) 

4.2. Encrypted Web Communications 

4.2.1. SSL Certified 
4.2.2. Protocols 
4.2.3. Cipher Suites 
4.2.4. Vulnerabilities 

4.2.4.1. Poodle 
4.2.4.2. Ticketbleed 
4.2.4.3. Beast attack 
4.2.4.4. ROBOT 
4.2.4.5. Heartbleed 

4.3. Vulnerability Analysis 

4.3.1. XXS (Cross Site Scripting) 
4.3.2. SQL Injection 
4.3.3. CSRF 
4.3.4. Code Injection 
4.3.5. DoS    

4.3.5.1 DDoS 

4.4. Security Headers 

4.4.1. X-Frame Options 
4.4.2. X-XSS-Protection 
4.4.3. X-Content-Type-Options 
4.4.4. Referrer Policy 
4.4.5. HTTPS Strict Transport Security (HSTS) 

4.5. Authentication and Authorization 

4.5.1. HTTP Authentication 

4.5.1.1. Basic 
4.5.1.2. Digest 
4.5.1.3. NTLM 

4.5.2. Protocols and Standards 

4.5.2.1. Oauth 
4.5.2.2. OpenID 

4.6. Web Auditing 

4.6.1. Auditing Technique 

4.6.1.1. Black Box 
4.6.1.2. White Box 
4.6.1.3. Grey Box 

4.6.2. OWASP Methodology 
4.6.3. Bug Bounty 

4.7. Application Programming Interface (API) Security 

4.7.1. Types of APIs 

4.7.1.1. REST 
4.7.1.2. SOAP 
4.7.1.3. Others 

4.7.2. Attacks and Risks 
4.7.3. Traffic Analysis 

4.8. Content Managment System (CMS) Security Management 

4.8.1. Wordpress 
4.8.2. Joomla 
4.8.3. Drupal 
4.8.4. Magento 

4.9. Secure Application Development 

4.9.1. Secure Software Development Life Cycle 
4.9.2. Risk Assessment 
4.9.3. Security Tests 
4.9.4. Good Practices 

4.10. Crisis Management and Resilience 

4.10.1. Crisis Management and Incident Response 
4.10.2. Security Incident Response Process 

4.10.2.1. Preparation 
4.10.2.2. Identification 
4.10.2.3. Containment 
4.10.2.4. Eradication 
4.10.2.5. Recuperation 
4.10.2.6. Lessons Learned 

4.10.3. Backup Copies 

Module 5. User Interface Design and Programming

5.1. User Experience 

5.1.1. User Experience (UX) 
5.1.2. Interface Design (UI) 
5.1.3. Interaction Design (IxD) 
5.1.4. Context and New Paradigms 

5.2. User Interface Design 

5.2.1. Design and UX 
5.2.2. Web Design Psychology 
5.2.3. Design Thinking 
5.2.4. Types of Web Design 

5.2.4.1. Fixed Design 
5.2.4.2. Elastic Design 
5.2.4.3. Liquid Design 
5.2.4.4. Responsive Design 
5.2.4.5. Flexible Design 

5.2.5. Design System & Atomic Design 

5.3. UX or User Research 

5.3.1. UX Research 
5.3.2. Importance and Process 
5.3.3. Research and Analysis 
5.3.4. Heuristic Evaluation 
5.3.5. Eye Tracking 
5.3.6. Test A/B 
5.3.7. Crazy Egg 
5.3.8. Card Sorting 
5.3.9. Customer Journey 
5.3.10. Other Techniques 

5.4. UX Writing 

5.4.1. UX Writing 
5.4.2. UX Writing vs. Copywriting 
5.4.3. Uses and Benefits 
5.4.4. Microcopy 
5.4.5. Web Structure 

5.5. Interaction Design and Web Prototyping 

5.5.1. Prototyping Phase 
5.5.2. Methods 

5.5.2.1. Sketches 
5.5.2.2. Wireframes 
5.5.2.3. Mockups 

5.5.3. Browsing Flows 
5.5.4. Interaction 
5.5.5. Managing Online Tools 

5.6. Usability 

5.6.1. Impact of Usability on User Experience 
5.6.2. Metrics 
5.6.3. Tests 

5.6.3.1. Internal Usability Test 
5.6.3.2. Unmoderated Remote Usability Testing 
5.6.3.3. Moderated Remote Usability Testing 

5.6.4. Assessment Tools 

5.7. Accessibility 

5.7.1. Web Accessibility 
5.7.2. Beneficiaries 
5.7.3. Disabilities 

5.7.3.1. Visual Impairment 
5.7.3.2. Hearing Impairment 
5.7.3.3. Motor Disability 
5.7.3.4. Speech Impairment 
5.7.3.5. Cognitive Impairment 

5.7.4. Accessibility Guidelines 

5.7.4.1. WCAG 2.1 and Priorities 
5.7.4.2. Perceptible 
5.7.4.3. Operable 
5.7.4.4. Comprehensible 
5.7.4.5. Robust 

5.7.5. Validation Tools and Techniques 

5.8. Information Architectures 

5.8.1. Organization Systems 
5.8.2. Labeling Systems 
5.8.3. Browsing Systems 
5.8.4. Search Systems 

5.9. SXO: UX and SEO 

5.9.1. Similarities between UX and SEO 
5.9.2. SEO Factors 
5.9.3. Impact and Benefits of Optimizing UX for SEO 
5.9.4. UX Advice to Improve SEO 

5.10. Style Guides 

5.10.1. Objectives 
5.10.2. Context 
5.10.3. Color Palettes 
5.10.4. Typography 
5.10.5. Iconography 
5.10.6. Components 

5.10.6.1. Basic Components 
5.10.6.2. Conplex Components 

5.10.7. Layout 
5.10.8. Consistency and Identity 
5.10.9. Utility Extension 
5.10.10. Examples

Module 6. e-Commerce Creation and Administration

6.1. e-Commerce Development 

6.1.1. Functions 
6.1.2. Advanced Functions 
6.1.3. Administration 

6.1.3.1. Payment Systems 
6.1.3.2. Customer Management 
6.1.3.3. Order Management 

6.1.4. Dropshipping 

6.2. Database Programming and Structure 

6.2.1. Selecting Development Environment 
6.2.2. Web Structure for e-Commerce 
6.2.3. Database Structure 

6.3. e-Commerce Design 

6.3.1. Main Screen 
6.3.2. Login and Register Areas 
6.3.3. Product Screen Structure 
6.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc.

6.4. Proprietary Development vs. CMS (Content Management System) 

6.4.1. Advantages and Disadvantages of Using CMS 
6.4.2. Selecting CMS According to Development Types 
6.4.3. Proprietary System or Online Cloud 

6.4.3.1. Wordpress + Woocommerce 
6.4.3.2. Prestashop 
6.4.3.3. Magento 
6.4.3.4. Shopify 

6.5. Installing and Configuring the Work Environment 

6.5.1. Hosting and Domain 

6.5.1.1. SSL Activation and PHP Configuration 

6.5.2. Installing CMS 

6.5.2.1. Wordpress + Woocommerce Installation 
6.5.2.2. Prestashop Installation 
6.5.2.3. Magento Installation 

6.5.3. Configuring and Launching CMS 

6.5.3.1. Configuring and Launching Wordpress + Woocommerce 
6.5.3.2. Configuring and Launching Prestashop 
6.5.3.3. Configuring and Launching Magneto 

6.5.4. Selecting a Definitive Work Environment 

6.6. UX (User eXperience) 

6.6.1. Design 
6.6.2. Functionality vs. Design 
6.6.3. Final Customer Optimization 
6.6.4. Visibility of Priority Parts 

6.7. SEO (Search Engine Optimization) 

6.7.1. Keyword Search for Our Store 
6.7.2. Optimizing Pages, Meta Labels, Titles and Others 
6.7.3. Optimized Content 
6.7.4. Backlinks, Press Releases and Reviews 
6.7.5. Social Media and Marketing 

6.7.5.1. Creating Promotions 
6.7.5.2. Optimizing Promotions and Buyer Persona 

6.8. Payment and Logistics Systems 

6.8.1. Configuring Virtual and Physical Payment Systems 

6.8.1.1. Paypal 
6.8.1.2. Stripe 
6.8.1.3. Cash on Delivery 
6.8.1.4. POS Banking 
6.8.1.5. Installment Payment Systems 

6.8.2. Logistics 

6.8.2.1. Optimizing Shipment Channels 
6.8.2.2. Optimized Shipment Selector Configuration 
6.8.3. Delivery Automation 

6.9. Marketing and Advertising 

6.9.1. Competitive Analysis 
6.9.2. Work Tools 

6.9.2.1. Analysis Tools 
6.9.2.2. Design Tools 
6.9.2.3. SEO Tools 
6.9.2.4. Optimization Tools 

6.9.3. Installing Tracking Pixels for Advanced Segmentation 
6.9.4. Creating Promotions 

6.9.4.1. Facebook Ads 
6.9.4.2. Twitter, TikTok, Pinterest and Other Massive Platforms 
6.9.4.3. Google Ads 
6.9.4.4. Ad Optimization 

6.10. Analysis, Data Measuring and Results 

6.10.1. Measuring Traffic 
6.10.2. Search Engine Analysis 
6.10.3. Sources and Sales Percentages 
6.10.4. Creating Promotional Landing Pages 
6.10.5. Selling on Marketplace 

6.10.5.1. Amazon 
6.10.5.2. eBay 

6.10.6. Problem Solving 

Module 7. Web Server Administration

7.1. Selecting a Work Environment 

7.1.1. Operating Systems (Windows or Linux) 
7.1.2. Distribution Differences 

7.1.2.1. Choosing the Right Operating System 
7.1.2.2. Test Working Environment (Development) 
7.1.2.3. Professional Working Environment (Production) 

7.2. Installing and Configuring the Virtual Work Environment 

7.2.1. Installing VirtualBox for Windows Development Environment 

7.2.1.1. Installation of Windows Server Environment 
7.2.1.2. Initial Configuration and Networks for Windows Server 
7.2.1.3. Installation of Components for Production 
7.2.1.4. Windows Server Optimization  

7.2.2. Installing Linux Visual Environment 

7.2.2.1. Installation and Configuration of Centos (Operating System for the Enterprise Community) 
7.2.2.2. Ubuntu Server Installation and Configuration 
7.2.2.3. Debian Installation and Configuration 

7.3. Command Terminal 

7.3.1. Directories and CHMOD Permissions 

7.3.1.1. Disk and File Management 

7.3.2. Service Analysis 
7.3.3. Problem Detection and Analysis/LOGS 
7.3.4. Resource Monitoring 

7.3.4.1. Commands and Automation 

7.3.5. Editors and Administration Commands 

7.4. Networks 

7.4.1. IP Theory and ISO/TCP Models 
7.4.2. IP Utilities and Commands 
7.4.3. Network and File Configuration 
7.4.4. SCP, FTP, SAMBA, NFS Protocols and Services 
7.4.5. DNS Service Installation and Configuration 

7.5. Installation and Control Panels 

7.5.1. Selecting an Adequate Control Panel 

7.5.1.1. Configuration and Optimization 

7.5.2. Installing cPanel 

7.5.2.1. Configuration and Optimization 

7.5.3. Installing Plesk 

7.5.3.1. Configuration and Optimization 

7.5.4. Installing Directadmin 

7.5.4.1. Configuration and Optimization 

7.6. Installing Core Web Services 

7.6.1. Installing Apache 

7.6.1.1. PHP/PHP-FPM Installation 

7.6.2. Installing MySQL 
7.6.3. Installing MariaDB 
7.6.4. Installing PHPmyadmin 
7.6.5. Installing Exim/Dovecot 

7.7. Optimizing Web Services, Databases and E-mail 

7.7.1. Installing Nginx 

7.7.1.1. Configuring and Launching Nginx 

7.7.2. Optimizing Apache 
7.7.3. Optimizing PHP/PHP-FPM 
7.7.4. Optimizing MySQL 

7.7.4.1. Data Analysis Tools 

7.7.5. Optimizing Exim 

7.8. Backups in Production Environments 

7.8.1. Backups 
7.8.2. Planning a Secure Environment 

7.8.2.1. Base Commands - CP, MV, RSYNC 

7.8.3. Automating Backup Copies Systems 
7.8.4. Data Redundancy and Security/Replication 
7.8.5. Optimizing Secure Environments 

7.9. Security 

7.9.1. Dedicated/Virtual Server Security 
7.9.2. Installing Monitoring Tools 

7.9.2.1. Brute force and scanning prevention 

7.9.3. Installing Firewalls 
7.9.4. Antimalware/Virus Systems 

7.9.4.1. Scanning and Quarantine Automation 

7.9.5. Anti-Spam Mail 

7.10. Problem Solving and Eventualities 

7.10.1. Service Stop 
7.10.2. Disk Errors in Production Environments 
7.10.3. Monitoring and Delegating Services 
7.10.4. Web Migration/Databases/E-mail/Files 
7.10.5. Hacked Web Resolution 
7.10.6. E-mail Problems 

7.10.6.1. Blacklist IP Difficulties 
7.10.6.2. IP Assignment to a Particular Domain 
7.10.6.3. Mail Arriving in Spam Folder 

7.10.7. Server Not Responding (Rescue Mode) 

7.10.7.1. RAM Memory Test 
7.10.7.2. Hard Drive Test 
7.10.7.3. RAID Test/File System Degradation 

7.10.8. Administrating and Monitoring Disc Space 

7.10.8.1. Problems with INODOS 

7.10.9. Nmap and Tracert for Network Problem Detection 

Module 8. Web Content Managers

8.1. Content Management Systems (CMS) 

8.1.1. Current CMS 

8.2. Types of CMS 

8.2.1. Open Source vs. Proprietary 
8.2.3. Local System vs. Cloud-Based 
8.2.4. Programming Languages 
8.2.5. Uses and Functionality 
8.2.6. Other Types of CMS (ECM, WCM, DMS) 

8.3. CMS Tools and Resources 

8.3.1. User Management 
8.3.2. Page Management 
8.3.4. Templates 
8.3.5. Plug-ins 
8.3.6. Others (Media Library, Comment Moderation, Sales Management, etc.) 

8.4. CMS Architecture and Design 

8.4.1. The Use of CMS 
8.4.2. Templates 

8.5. CMS and SEO 

8.5.1. Technical SEO 
8.5.2. SEO Content 
8.5.3. Plug-ins 

8.6. WordPress 

8.6.1. Applications 
8.6.2. Examples 

8.7. Drupal 

8.7.1. Applications 
8.7.2. Examples: 

8.8. Prestashop 

8.8.1. Applications 
8.8.2. Examples: 

8.9. Shopify 

8.9.1. Applications 
8.9.2. Examples: 

8.10. Other CMS 

8.10.1. Wix 
8.10.2. Blogger 
8.10.3. Magento 
8.10.4. Joomla!

Module 9. Website Marketing

9.1. Website Commercialization 

9.1.1. Website Commercialization 
9.1.2. Website Development Cost 
9.1.3. Profitability Calculations 

9.2. Invoicing and Taxation 

9.2.1. Freelance Invoicing 
9.2.2. Company Invoicing 
9.2.3. Taxation 

9.3. Sales Funnels: Attraction Phase 

9.3.1. Organic Traffic 

9.3.1.1. SEO 

9.3.2. Payment Traffic 

9.4. Sales Funnels: Interaction Phase 

9.4.1. E-mailing 
9.4.2. Forms 
9.4.3. CTAs 

9.5. Sales Funnels: Conversion Phase 

9.5.1. Offer 
9.5.2. Ideas to Close the Sale 
9.5.3. Customer Objections 

9.6. Sales Funnels: Loyalty Phase 

9.6.1. Exceeding Customer Expectations 
9.6.2. Customer Service 
9.6.3. Affiliation Systems 
9.6.4. Surveys 

9.7. Analytics 

9.7.1. Analysis 
9.7.2. KPIs 
9.7.3. E-mailing Analytics 
9.7.4. Social Media Analytics 

9.8. Analytics: Analyzing Websites Using Google Analytics 

9.8.1. Audience Analytics 
9.8.2. Purchase Analytics 
9.8.3. Behavior Analytics 
9.8.4. Conversion Analytics 

9.9. Marketing Automation 

9.9.1. The Purpose of Automating 
9.9.2. Automation Software 
9.9.3. Workflows 
9.9.4. Scoring 

9.10. Growth Hacking 

9.10.1. Growth Hacking 
9.10.2. The Figure of the Growth Hacker 
9.10.3. Techniques and Examples  

A unique specialization program that stands out due to the quality of its contents and its excellent teaching staff”