Becoming a Postgraduate diploma in Management and Leadership in Communication Companies will open the doors to a bright working future and will give you access to management positions in large entities”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The design of the structure and content of this Postgraduate diploma has been developed following the guidelines established by the Relearning methodology, in which TECH is a pioneer. The most important concepts and terms are reiterated throughout the syllabus, so that their memorization occurs in a more natural and progressive way. This allows the graduates to save study time, which they can use, if they wish, to study in depth the sections they consider most relevant for their professional career.

Deepen your negotiation strategies and implement to your techniques the most effective actions in resource management and innovation”  

Syllabus

This Postgraduate diploma in Management and Leadership in Communication Companies has been designed by the teaching team based on their own professional experience, the most up-to-date information and the future trends of the sector.

This is an intensive program distributed over 6 months in which the graduate will have access to 600 hours of the most up-to-date and complete theoretical and practical content on the market in terms of strategies and techniques for the management and direction of entities dedicated to communication. A qualification that will allow you to improve your leadership skills and thanks to which you will acquire the necessary competencies to manage, with total guarantee of success, a business project distinguished by innovation, profitability and professionalism.

This Postgraduate diploma is presented as a unique opportunity to raise the graduate's career to the top. Its convenient online format, as well as its accessibility, will allow you to continue with your professional life while investing time in a qualification that will propel you to achieve all your professional goals.

This Postgraduate diploma in Management and Leadership in Communication Companies is developed over 6 months and is divided into 4 modules: 

Module 1. Management and Leadership
Module 2. Business Strategy
Module 3. Communication Company Management
Module 4. Information Product Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Management and Leadership in Communication Companies completely online. During the 6 months of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Managementand Leadership

1.1. General Management

1.1.1. The Concept of General Management
1.1.2. The General Manager's Action
1.1.3. The CEO and their Responsibilities
1.1.4. Transforming the Work of Management

1.2. Management and Leadership Development

1.2.1. Concept of Management Development
1.2.2. Concept of Leadership
1.2.3. Leadership Theories
1.2.4. Leadership Styles
1.2.5. Intelligence in Leadership
1.2.6. The Challenges of Today's Leader

1.3. Negotiation

1.3.1. Intercultural Negotiation
1.3.2. Negotiation Focuses
1.3.3. Effective Negotiation Techniques
1.3.4. Restructuring

1.4. Human Resources Management by Competencies

1.4.1. Analysis of the Potential
1.4.2. Remuneration Policy
1.4.3. Career/Succession Planning

1.5. Talent Management and Commitment

1.5.1. Keys for Positive Management
1.5.2. Talent Map of the Organization
1.5.3. Cost and Added Value

1.6. Innovation in Talent and People Management

1.6.1. Strategic Talent Management Models
1.6.2. Talent Identification, Training and Development
1.6.3. Loyalty and Retention
1.6.4. Proactivity and Innovation

1.7. Developing High-Performance Teams

1.7.1. Personal Factors and Motivation for Successful Work
1.7.2. Integrating a High-Performance Team
1.7.3. People and Business Change and Development Projects
1.7.4. Financial Keys for HR: Business and People

1.8. Motivation

1.8.1. The Nature of Motivation
1.8.2. Theory of Expectations
1.8.3. Theory of Needs
1.8.4. Motivation and Financial Compensation

1.9. Organizational Changes

1.9.1. The Transformation Process
1.9.2. Anticipation and Action
1.9.3. Organizational Learning
1.9.4. Resistance to Change

1.10. Financial Diagnosis

1.10.1. Concept of Financial Diagnosis
1.10.2. Stages of Financial Diagnosis
1.10.3. Assessment Methods for Financial Diagnosis 

Module 2. Business Strategy

2.1. Strategic Management

2.1.1. The Concept of Strategy
2.1.2. The Process of Strategic Management
2.1.3. Approaches in Strategic Management

2.2. Planning and Strategy

2.2.1. The Plan in a Strategy
2.2.2. Strategic Positioning
2.2.3. Strategy in Companies
2.2.4. Planning

2.3. Strategy Implementation

2.3.1. Indicator Systems and Process Approach
2.3.2. Strategic Map
2.3.3. Differentiation and Alignment

2.4. Corporate Strategy

2.4.1. The Concept of Corporate Strategy
2.4.2. Types of Corporate Strategies
2.4.3. Corporate Strategy Definition Tools

2.5. Digital Strategy

2.5.1. Technology Strategy and its Impact on Digital Innovation
2.5.2. Strategic Planning of Information Technologies
2.5.3. Strategy and The Internet

2.6. Corporate Strategy and Technology Strategy

2.6.1. Creating Value for Customers and Shareholders
2.6.2. Strategic IS/IT Decisions
2.6.3. Corporate Strategy vs Technological and Digital Strategy

2.7. Competitive Strategy

2.7.1. The Concept of Competitive Strategy
2.7.2. Competitive Advantage
2.7.3. Choosing a Competitive Strategy
2.7.4. Strategies Based on the Strategic Clock Model
2.7.5. Types of Strategies according to the Industrial Sector Life Cycle

2.8. Marketing Strategy Dimensions

2.8.1. Marketing Strategies
2.8.2. Types of Marketing Strategies

2.9. Sales Strategy

2.9.1. Sales Methods
2.9.2. Acquisition Strategies
2.9.3. Service Strategies

2.10. Social Business

2.10.1. Web 2.0 Strategic Vision and its Challenges
2.10.2. Convergence Opportunities and ICT Trends
2.10.3. How to Monetize Web 2.0 and Social Media?
2.10.4. Mobility and Digital Business

Module 3. Communication Company Management

3.1. The Industries of Communication

3.1.1. Mediamorphosis
3.1.2. Digital Transformation
3.1.3. Cybermedia

3.2. Legal and Economic Structure of Communication Enterprises

3.2.1. Individual Entrepreneur
3.2.2. Trading Companies
3.2.3. Media Conglomerates

3.3. Structure, Administration and Challenges of Management

3.3.1. Departmental Structure in Communication Management
3.3.2. Current Trends in Management Models
3.3.3. Integration of Intangibles
3.3.4. Communication Department Challenges

3.4. Strategic Analysis and Competitiveness Factors

3.4.1. Analysis of the Competitive Environment
3.4.2. Competitiveness Determinants

3.5. Business ethics

3.5.1. Ethical Behavior in Companies
3.5.2. Deontology and Ethical Codes
3.5.3. Fraud and Conflicts of Interest

3.6. The Importance of Marketing in Communication Companies

3.6.1. Marketing Strategies in Traditional Media
3.6.2. Impact of Social Networks on the Media Agenda

3.7. Strategic Thinking and Systems

3.7.1. The Company as a System
3.7.2. Strategic Thinking Derived from Corporate Culture
3.7.3. The Strategic Approach From a People Management Perspective

3.8. Branding

3.8.1. The Brand and Their Functions
3.8.2. Brand Creation (Branding)
3.8.3. Brand Architecture

3.9. Creative Strategy Formulation

3.9.1. Explore Alternative Strategies
3.9.2. Counter Briefing or Creative Briefing
3.9.3. Branding and Positioning

3.10. Design of Crisis Manual/Crisis Communication Plan

3.10.1. Preventing the Crisis
3.10.2. Managing Crisis Communication
3.10.3. Recovering from the Crisis 

Module 4. Information Product Management

4.1. Information Product Definition

4.1.1. Concept
4.1.2. Features
4.1.3. Types

4.2. Information Product Development Process

4.2.1. Phases of Information Production
4.2.2. Agenda Setting

4.3. Strategies for Launching New Information Products

4.3.1. Tangible Strategies
4.3.2. Intangible Strategies
4.3.3. Product Portfolio Strategy

4.4. Competitor Strategy Study

4.4.1. Benchmarking
4.4.2. Types of Benchmarking
4.4.3. Advantages

4.5. Information Product Portfolio Innovation Process

4.5.1. Transmedia Narratives
4.5.2. Fan Phenomenon

4.6. Innovation in Strategic Positioning

4.6.1. Gamification
4.6.2. New Narrative World

4.7. Journalistic Documentation

4.7.1. Essential Guides to Cultural Journalism Documentation
4.7.2. Historical Documentation
4.7.3. Current Documentation
4.7.4. The Raging News

4.8. Designing and Planning an Online Reputation Plan

4.8.2. Brand Reputation Plan. General Metrics, ROI, and Social CRM
4.8.3. Online Crisis and Reputational SEO

4.9. The Importance of Communication in Today’s Organizations

4.9.1. Mechanisms and Systems for Communication with the Media
4.9.2. Errors in Organizational Communication

4.10. Inbound Marketing

4.10.1. Effective Inbound Marketing
4.10.2. The Benefits of Inbound Marketing
4.10.3. Measuring the Success of Inbound Marketing

Delving into the digital, corporate and competitive strategy of a communication company will enable you to develop comprehensive and effective management skills”