Improve your business leadership skills and become a change agent in your company through a valuable and up-to-date specialization" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate certificate is designed by a highly specialized teaching team in the area, and consists of a high quality didactic module. The degree provides students with the knowledge and skills necessary to stand out in today's business environment, offering a comprehensive and updated vision of the most cutting-edge branding and communication concepts and tools. In addition, the Relearning teaching methodology and the 100% online format allow for personalized training adapted to the learning pace of each student.  

The most comprehensive and up-to-date vision of Personal Brand Strategy is found in this curriculum. Don't miss it"

Syllabus

The Postgraduate certificate in Personal Brand Strategy seeks to provide students with the necessary skills to make effective decisions in the field of Corporate Communication. With a duration of 150 hours, the degree focuses on developing managerial competencies in changing environments, which allows for improved professional performance and excellence in business management. 

The content of the program is innovative, strategic and global, and focuses on the latest trends in Branding. Students have the opportunity to work on practical cases, both individually and in teams, to experience real business situations. In addition, it is supported by the best educational methodology and a teaching team of exceptional quality. 

The syllabus focuses on relevant topics such as verbal and non-verbal identity, Brand Voice, personality archetypes, the Elevator Pitch and the keys to a natural and inspiring speech, among other topics. This allows students to acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations creatively and efficiently. 

In summary, the Postgraduate certificate in Personal Brand Strategy offers comprehensive training in personal branding techniques and management skills to improve professional performance in a in constant change business environment. The program is delivered in a 100% online format and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way. 

This Postgraduate certificate is developed over 6 weeks consists of 1 module:

Module 1.  Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Personal Brand Strategy. entirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling.

1.1. Brand Persona I. Archetypes of Personal Branding. Examples: 

1.1.1. Jung's 12 archetypes. Examples: 
1.1.2. The 16 archetypes of the 16 Personalities test
1.1.3. The archetypal mix. Impulse and fear in the management of archetypes

1.2. Brand persona II. Personality

1.2.1. Brand Voice. Tone of voice descriptors 
1.2.2. Tone of voice projection 
1.2.3. Examples of tone of voice usage 

1.3. Brand persona III. Naming & Tagline

1.3.1. Use of mind maps to arrive at the tagline 
1.3.2. Use of brainstorming to arrive at the tagline 
1.3.3. The five formats of a memorable tagline 

1.4. Verbal and non-verbal identity

1.4.1. Verbal identity. Written style and oral style
1.4.2. Non-verbal identity: What defines our "uniqueness" 
1.4.3. Inspiring examples of verbal and non-verbal 

1.5. Visual identity, image and consistency with the message

1.5.1. Neutral visual identity: Going unnoticed with the "no image".Visual Identity 
1.5.2. Marked visual identity, pros and cons 
1.5.3. Examples of visual identity 

1.6. Elevator Pitch. Examples:

1.6.1. The Tony Reiss Method: Wow, How, Now 
1.6.2. Personal presentation, sales pitch, investor attraction pitch 
1.6.3. Adaptation to real life. Examples: 

1.7. Public speaking, keys to a natural and inspiring speech

1.7.1. The skeleton of the speech and the solver
1.7.2. The good guy, the bad guy, the journey, the denouement 
1.7.3. What the best stories have in common 

1.8. From data to story: The 5 types of personal storytelling

1.8.1. Machine 
1.8.1. Presentational and introspective storytelling 
1.8.2. Value proposition story 
1.8.3. Value story and barrier-breaking story 

1.9. Learning from the best: personal best stories

1.9.1. Business story 
1.9.2. Political or election-focused storytelling 
1.9.3. Story adapted to any situation 

1.10. Personal Branding Canvas

1.10.1. Competitors: audience, positioning, communication 
1.10.2. Sector: skills, profession, reasons to believe 
1.10.3. Investments and results

This Postgraduate certificate will make a difference in your professional journey, giving you the tools to reach the most ambitious professional heights"