Postgraduate certificate Metrics for the Analysis of Fashion, Beauty and Luxury Communication

Communication is extremely important in all sectors, but if there is one where it plays a fundamental role, it is fashion. In this sense, it is very important to establish effective strategies that attract great results, but if the professional does not have the necessary skills to know if the tactics are working, then it is as if nothing is being done. Therefore, this educational program will focus on providing participants with the necessary skills to optimally measure the results of strategic plans, tactics or campaigns carried out in companies in the fashion, beauty and luxury sector. In this way, they will learn to apply the fundamental indicators and establish the boundary between qualitative and quantitative variables that denote the results obtained.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. 

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.  

We focus on enhancing your skills so that you are able to use the most powerful tools to measure communication results"

Syllabus

The Postgraduate certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication at TECH Global University is an intensive program that prepares you to design and implement the necessary tools and strategies in this form of sales and customer relationship.

The content of the Postgraduate certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication is designed to promote the development of skills that enable decision-making with greater rigor in the changing environment of the fashion industry.

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for you, focused on improving your career and preparing you to achieve excellence in occupational hazard prevention. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Metrics for Communication Analysis

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Metrics for Communication Analysis

1.1. The Analysis of Communication and the Management of Intangibles

1.1.1. The Evolution of Communication: From Mass to Globalization
1.1.2. Concept and Context of Intangible Assets
1.1.3. The Measurement of the Brand, Identity and Corporate Culture

1.2. Specific Indicators: Beyond the Benchmark

1.2.1. What Is Fashion Made of?
1.2.2. Specific Indicators of the Fashion Environment
1.2.3. The Objective of Measurement and the Choice of Method

1.3. Detection of Measurement Errors

1.3.1. Error Analysis: Inference and the Contrastive Method
1.3.2. Type of Errors and Their Seriousness in Fashion Communication
1.3.3. The Planning and the Budget in the Communicative Actions

1.4. Traditional Metrics for Communication Analysis

1.4.1. Statistical Principles and Data Structure
1.4.2. Research Methodology qualitative
1.4.3. Types of Traditional Metrics: Structure and Function

1.5. Digital Metrics: Google Analytics

1.5.1. Web Positioning in Fashion Brands
1.5.2. What Are We Measuring in the Digital Environment?
1.5.3. Types of Digital Metrics: Structure and Function.

1.6. Creation and Adaptation of the Communicative Product

1.6.1. The Value of the Communicative Product in the Fashion Industry
1.6.2. The Interpretation of Data and the Effectiveness of Solutions
1.6.3. Individual Perceptions Hidden in the Psychology of the Fashion Consumer

1.7. Impact of Measurement on Decision-Making

1.7.1. Appropriate Questions and Hypothesis Formulation
1.7.2. Benchmark and the Competitive Environment
1.7.3. Change Management, Trust and Measuring Success in a Fashion Brand

1.8. Forecasting and Metrics as a Long Term Strategy

1.8.1. The Brand Behavior Pattern
1.8.2. Frequency Map and Fashion Evolution Analysis
1.8.3. Simulation of Innovation Scenarios

1.9. The Analytical Report and Its Presentation

1.9.1. Purpose of the Report: The Brand's Behavior Pattern
1.9.2. Components of the Analytical Report on Fashion Communication
1.9.3. Data Visualization

1.10. Express Evaluation for Crisis Situations

1.10.1. Decisive Variables
1.10.2. Short-Term Impact and Strategy Reframing
1.10.3. The Untouchables: The Scale of Priorities of a Fashion Brand

A complete program that will take you through the knowledge you need to compete among the best"  

Teaching Objectives

This Postgraduate certificate will provide you with the knowledge and techniques necessary to know how to optimally measure the results of the actions implemented in the area of communication for fashion, beauty and luxury companies. In this way, you will know which of them are working and which are not. This will allow you to redirect the path of your strategy. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed. Thus, after completing this program, you will know all the aspects that influence the creation of valuable content and, therefore, you will be a much more competent professional.

A complete qualification that will allow you to know in depth the most effective metrics for tactics in companies in the fashion, beauty and luxury sector"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication will enable the student to:

Understand the measurement process in the communication sector, create and establish efficient and effective metrics based on brand identity
Apply the fundamental indicators and establish the boundary between qualitative and quantitative variables
Evaluate the chosen analysis methods and apply the results to brand actions
Predict the results of the following metrics in order to minimize risks
Develop and present a fashion industry-specific dashboard and a progress report identifying lines of communication
Refocus Leadership

Postgraduate Certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication

In a world where image is everything, communication in fashion, beauty and luxury is an increasingly competitive and constantly evolving sector. Aware of the importance of this industry and the role that communication plays in it, TECH Global University has designed the Postgraduate Certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication. Our program focuses on training professionals who seek to improve their skills in the measurement and analysis of communication in this sector, using the latest digital tools. These tools are indispensable for the understanding and evaluation of the effectiveness of online advertising and marketing campaigns, allowing for better decision making. This program is completely online, which means that our students can follow the classes from anywhere in the world and at any time that is convenient for them. This gives them the flexibility to work and study at the same time without having to sacrifice one for the other. In addition, the fact that it is online reduces travel and accommodation costs, which makes it much more accessible and economical.

Learn on line.

Learn about fashion at the best Business School

In this program, our students will have access to the best professionals in the field of communication and digital marketing. Through a combination of theory and practice, they will learn how to handle the most effective digital tools to measure and analyze the results of advertising and marketing campaigns, allowing them to make better decisions and increase the effectiveness of their communication strategies. In short, if you are looking to improve your skills in fashion, beauty and luxury communication measurement and analysis, the Postgraduate Certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication from TECH Global University is the program you need. Join us and take your career to the next level!