Postgraduate certificate Communication Plan at the Fashion Firm

This program will address the importance of strategic communication in the beauty and fashion sector. To this end, professionals will be taught how to design and implement a complete communication plan where the context in which the company is developing is thoroughly investigated and the relevant actions are implemented to make it successful. Likewise, during the program, the correct way to carry out a communication plan will be studied in depth, taking into account aspects such as the types of audiences, the most effective strategies, the action plan, the calendar and the measurement processes. Thus, the professional will be better able to successfully undertake any planning action in the field of communication and their profile will be more highly valued within the organization.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Communication Plan at the Fashion Firm is tailor-made program that is delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.

The focus is on enhancing your managerial skills that will allow you to design customized communication plans for fashion companies”

Syllabus

The Postgraduate certificate in Communication Plan at the Fashion Firm at TECH Global University is an intensive program that prepares students to design and implement the necessary tools and strategies in this form of sales and customer relationship.

The content of the Postgraduate certificate in Communication Plan at the Fashion Firm is designed to promote the development of skills that enable decision-making with greater rigor in the changing environment of the fashion industry.

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for you, focused on improving your career and preparing you to achieve excellence in occupational hazard prevention. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. The Communication Plan

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Communication Plan at the Fashion Firm completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. The Communication Plan

1.1. The Fashion Calendar and the Dynamics of the Times in the Industry

1.1.1. The Origin and Evolution of Fashion Weeksand Haute Couture
1.1.2. General Calendar of the Industry
1.1.3. How COVID Is Affecting the Established Dynamics

1.2. The Impact of Internal Communications on an MBL Brand

1.2.1. Internal Communication
1.2.2. Objectives and Tools
1.2.3. Strategic Internal Communication Plan

1.3. Communicating Sustainable and Eco-Luxury Brands

1.3.1. Slow Fashionand Eco-Luxury
1.3.2. Evolution of Consumer Trends in the World of Fashion
1.3.3. How to Communicate Sustainable Brands and Terminology to Be Used

1.4. The Functionality of the Communication Plan and Available Resources

1.4.1. What Is the Communication Plan and What Is It For?
1.4.2. Above the Line – Below the Line
1.4.3. Communication Channels in Fashion Brands and Analysis of Available Resources 10.5.

1.5. SWOT Analysis and the RICE Matrix

1.5.1. The Fashion Market and Its Competitors
1.5.2. Development and Application of the SWOT Analysis
1.5.3. The RICE Matrix as the Epicenter of the Blue Ocean

1.6. Situation Analysis and Objective Setting

1.6.1. Company Background and Diagnosis of the Brand's Situation with Respect to the Market
1.6.2. Determination of Objectives in Relation to Goals
1.6.3. Analysis and Reorganization of Objectives in a Fashion Firm

1.7. The Audience and the Message

1.7.1. Is This Customer Profile for My Campaign?
1.7.2. Are These Messages for My Campaign? Key Messages by Customer Type
1.7.3. The Communication Strategy of Fashion Brands

1.8. Channels: Offline and Online

1.8.1. The Choice of the Offline Channel
1.8.2.The Online Campaign
1.8.3. Advantages of the Online Channel

1.9. The Action Plan and the Calendar

1.9.1. Types of Communicative Actions in Fashion
1.9.2. Structure and Approach of the Action Plan
1.9.3. Integration of the Action Plan into the Strategy as a Whole

1.10. Evaluation of the Communication and Strategy Plan

1.10.1. Main Metrics for the Evaluation of the Communication Plan
1.10.2. Advanced Analysis of the Communication Plan
1.10.3. Reformulation of the Communication Strategy

A complete program that will take you through the knowledge you need to compete among the best”  

Teaching Objectives

This Postgraduate certificate is designed to strengthen management and leadership skills, as well as to help you develop new skills in the field of communication that will be essential in your professional development. After completing the program, you will be able to make global decisions with an innovative perspective and an international vision. In this way, you will be able to position yourself as a communication professional in the field of fashion, beauty and luxury with success, achieving great managerial skills and being able to manage your own and external companies.

A complete program that will allow you to know in depth each and every one of the parts that make up a communication plan”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Communication Plan at the Fashion Firm will enable the student to:

Apply the knowledge acquired to elaborate a complete and competitive communication plan
Understand and fit our communication strategy in the fashion industry
Understand the structure of the communication plan and its reason for being as well as the main techniques used in each of its stages
Develop critical thinking for the assessment of the communication strategy
Establish specific communication actions for the fashion and beauty sector
Deliver a long-term communication strategy, evaluate and readapt it

Postgraduate Certificate in Communication Plan in the Fashion Firm

In the case of Fashion companies, the design of Communication plans is fundamental since the sector in which they carry out their activity is highly competitive and is constantly changing. Therefore, it is paramount that brands develop an effective communication strategy that allows them to stand out from the crowd and keep up with market trends. A well-structured communication plan will enable fashion companies to identify their communication objectives, define their target audience, develop key messages and select the right communication channels to reach their audience effectively. In addition, such plans also help fashion companies establish a consistent brand image and maintain a strong relationship with their target audience. In fact, with TECH you will be facing an unparalleled opportunity to delve into all these elements thanks to the Postgraduate Certificate in Communication Plan in Fashion Firm.

Reach your target audience by getting all the keys to this subject

Professionals in the area of communication working in companies in the fashion and beauty sector are responsible for directing the contents of this program. This teaching team brings their experience and realistic vision to provide students with a conscious and proactive preparation. In addition, the program of the Postgraduate Certificate in Communication Plan in the Fashion Firm analyzes all aspects of communication management in companies of the sector, with the aim that students master their management and develop complete communication plans adapted to the singularities of the firms. Likewise, the degree also includes teaching the generation of strategies at a global level, carrying out an in-depth analysis of the company's current situation, identifying points for improvement and implementing an action plan, as well as measuring the results of the communication plans. But the best thing is that the flexibility in the organization of the program allows it to be compatible with the personal and professional life of each student. Moreover, the specialization is 100% online, although the contents can be downloaded to continue offline if desired. For this, you will have access to illustrative videos, review audios, an online library with complementary material and the support and accompaniment of a tutor throughout the process.