Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con Academy of Marketing Science (AMS)” 

En la actualidad, la presencia en redes sociales es crucial para cualquier empresa o marca que quiera tener éxito en el mercado. Las redes sociales son un canal de comunicación con millones de usuarios y clientes potenciales, y una herramienta fundamental para la construcción de la imagen y la reputación de una marca. Por esta razón, se hace cada vez más necesaria la figura de un experto en Social Media Branding.

Por ello, la Postgraduate diploma en Social Media Branding es un programa académico especializado que proporciona a los periodistas y comunicadores los conocimientos y herramientas necesarias para diseñar y ejecutar una estrategia de Branding efectiva en redes sociales. Este programa está diseñado para aquellos profesionales que buscan mejorar su perfil laboral y adquirir habilidades en el ámbito digital, cubriendo desde los conceptos esenciales de Branding y marketing en plataformas sociales hasta las métricas para la medición de resultados. De hecho, se analizarán casos de éxito en diversos sectores.

Lo mejor es que este programa es 100% online, con una metodología pedagógica flexible y personalizada que se adapta a las necesidades de cada estudiante. De hecho, los matriculados interiorizarán con mayor rapidez todos y cada uno de los conceptos mediante el Relearning y se verán en disposición de lanzar su carrera accediendo a los recursos educativos en cualquier momento del día.

Asimismo, gracias a que TECH Global University es miembro de la Academy of Marketing Science (AMS), el profesional contará con materiales especializados, guías y ejercicios avanzados para la práctica en este sector. Además, podrá asistir a eventos académicos, recibir descuentos en publicaciones y conectarse con una amplia red internacional de destacados investigadores, reforzando el conocimiento en este campo.

Destaca en un sector clave dominando todas las métricas para la medición de resultados”

Esta Postgraduate diploma en Social Media Branding contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son:

• El desarrollo de casos prácticos presentados por expertos en Social Media Branding 
• Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información práctica sobre aquellas disciplinas indispensables para el ejercicio profesional 
• Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje 
• Su especial hincapié en metodologías innovadoras  
• Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual 
• La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet 

Diseña las estrategias más avanzadas que potencien la visibilidad de tu marca”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.  

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.  

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Potencia tus habilidades para aumentar el Engagement consultando dinámicos esquemas interactivos, vídeos en detalle o realizando ejercicios autoevaluativos"

Una titulación imprescindible si lo que quieres es tejer una potente red de contactos en LinkedIn"

The Postgraduate diploma in Social Media Branding has been designed to provide professionals with the essential tools of social media branding and give them a complete vision of its application in the current environment. In this sense, the program is composed of several modules that focus on strategic elements, message creation, content conceptualization, LinkedIn profile optimization and results measurement. All this in an academic course of 450 hours.

Enroll now to access the most up-to-date and comprehensive Social Media Branding syllabus available on the market”

Module 1. Social Media Branding.  Visibility and Engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding:  Relevance to personal branding

1.1.1. Role Playing Personal Brand in Social Media
1.1.2. Online Management Platforms:  Personal Brand Loudspeaker
1.1.3. The Pillars of a Good Digital Personal Branding Strategy

1.2. Strategic Approach as a Basis for Social Media Branding

1.2.1. The Role of Research and Active Listening in Personal Branding Strategy
1.2.2. Analysis of the competition in social networks
1.2.3. Identifying the Target Audience for the Personal Branding Strategy

1.3. Social Media Branding

1.3.1. Developing a social media plan for personal branding
1.3.2. Identification of the objectives of the personal brand in social networks
1.3.3. KPIs to analyze results

1.4. Engagement and visibility strategies for personal branding

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks
1.4.3. Visibility in social networks and best practices

1.5. Creation of a coherent digital presence

1.5.1    Creation of a coherent brand image in social networks: visual identity, verbal anchors and style guides in social networks
1.5.2. The brand message and the role of content in the success of the strategy
1.5.3. Differentiation of the personal brand in the digital world

1.6. Content strategy: creation of a social media content strategy that reflects the brand's identity and connects with the audience

1.6.1. Content creation process for different social media platforms
1.6.2. The importance of storytelling in personal branding on social networks
1.6.3. Creation of a publication calendar to maintain a constant and coherent online presence

1.7. Using Instagram for personal branding

1.7.1. Why be on Instagram: reports and audiences
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility
1.7.4. KPIs Measurement and analysis of results on Instagram

1.8. Using Facebook for Personal Brand Building

1.8.1. Why be on Facebook.   Reports and Audiences
1.8.2. Understanding the algorithm for designing content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement.   Analysis of Facebook results

1.9. Using Twitter for Personal Brand Building

1.9.1. Why be on Twitter: reports and audiences
1.9.2. Best practices to increase engagement and visibility
1.9.2. KPIs Measurement and analysis of results on Twitter

1.10. Using Tik Tok for Personal Brand Building

1.10.1. Why be on Tik Tok: reports and audiences.
1.10.2. Best practices to increase engagement and visibility
1.10.3. KPIs Measurement and analysis of results on Tik Tok

Module 2. Personal Branding on LinkedIn. Visibility and Engagement Strategies for Building a Personal Brand on LinkedIn

2.1. Strengthening the Profile LinkedIn User Profile

2.1.1. Analysis of a LinkedIn user profile
2.1.2. Clarification of LinkedIn use objectives
2.1.3. Identification of areas for improvement in the LinkedIn profile.

2.2. Audience Building of followers on LinkedIn

2.2.1. Definition of Audience on LinkedIn
2.2.2. Tailoring the message to the audience on LinkedIn
2.2.3. Audience Building of Publication on LinkedIn

2.3. Community of reference on LinkedIn

2.3.1. LinkedIn content leader search
2.3.2. Identification of other community members on LinkedIn
2.3.3. Interaction and collaboration with other members of the LinkedIn community

2.4. Connecting with active users on LinkedIn

2.4.1. Importance of finding active LinkedIn users
2.4.2. Writing an invitation to connect on LinkedIn
2.4.3. Interacting with new contacts on LinkedIn

2.5. Development of a solid content strategy through thematic pillars

2.5.1. Identification and positioning of thematic pillars
2.5.2. Identification of the thematic pillars in the strategy
2.5.3. Development and maintenance of the thematic pillars over time

2.6. Linking thematic pillars to personal history.  The Importance of Emotions

2.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
2.6.2. How to tell effective stories in LinkedIn
2.6.3. How to connect personal stories with key messages on LinkedIn
2.6.4. Creating a personal story of transformation for a first post on LinkedIn

2.7. Generation of impactful content on LinkedIn.  Importance of inspiring and teaching

2.7.1. Use of technical or scientific data related to the thematic pillars to create educational content
2.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
2.7.3. Translating analysis into practice

2.8. Preparation of LinkedIn Posts

2.8.1. Selecting the content and format with the greatest potential for       LinkedIn posts
2.8.2. Creating a variety of formats and styles for posts on LinkedIn
2.8.3. Publication and follow up of the first posts on LinkedIn

2.9. Growing your LinkedIn account: followers and engagement

2.9.1. Importance of Follower Monitoring in LinkedIn
2.9.2. Monitoring of Follower Growth in LinkedIn
2.9.3. Use of follower data on LinkedIn

2.10. Evaluation and adjustment of the editorial strategy

2.10.1. Identifying trends and patterns in audience behavior
2.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
2.10.3. Digital tools for an advanced use of LinkedIn
2.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

Module 3. KPIs Personal Brand Building Impact:  Metrics for Measuring Results and Multi-sector Success Stories

3.1. Personal branding KPIs:  Application

3.1.1. Definition and importance of establishing KPIS
3.1.2. Types of KPIs and key indicators for measuring the success of Personal         Brand Building
3.1.3. The role of vision and personal brand positioning in KPIs

3.2. Selecting the right KPIs to measure your Personal Brand Building success

3.2.1. Variables for selecting relevant KPIs in the Personal Brand Building strategies
3.2.2. Identification of the objectives of the personal brand:  Definition of the objectives of the personal brand to establish appropriate KPIs
3.2.3. Prioritization of KPIs according to established objectives and goals

3.3. Types of tangible KPIs for Personal Branding

3.3.1. Analysis of scope KPIs
3.3.2. Analysis of Interaction KPIs
3.3.3. Analysis of Conversion KPIs

3.4. Types of tangible KPIs for Personal Brand Building

3.4.1. Analysis of reputation KPIs
3.4.2. Analysis of Influence KPIs
3.4.3. Analysis of Credibility KPIs

3.5. Personal Brand Building in influence

3.5.1 The Figure of the Influencer .  Typologies of Influencers
3.5.2. Approach to Influencer Marketing
3.5.3. Benefits, Choice and KPIs

3.6. Interpretation of KPIs: monitoring, measurement and optimization

3.6.1. Monitoring: implementation of a system for monitoring and measuring of  KPIs for Personal Brand Building
3.6.2. Measurement: Interpretation of Data
3.6.3. Optimization: aspects to be assessed to adjust the strategy according       to KPIs
3.6.4. Final Recommendations

3.7. Personal Brand Building in Entrepreneurs and Freelancers

3.7.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.7.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.7.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.8. Case Analysis: Personal Brand Building in Influencers

3.8.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.8.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.8.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.9. Case Analysis: Personal Brand Building in Sport 

3.9.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.9.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.9.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.10. Case Analysis: Personal Branding in Employed Professionals

3.10.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.10.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.10.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

Analyze very interesting case studies with which you will establish the keys to an optimal digital strategy”