Delve into the aspects related to Public Opinion and get your messages to reach the right audience” 

This Postgraduate diploma in Public Opinion is oriented to sensitize and prepare the professionals in the understanding and critical analysis of social reality, from the conceptual and theoretical contributions of sociology. The specialization of qualified professionals in this field requires providing them with adequate knowledge of the structures, processes and relationships present in the social contexts where the daily life of individuals, groups and organizations takes place. Their specialized intervention in these areas must take into account the influence and limitations that introduce in people's behavior and in the evolution of societies, the socio-political, economic and cultural dimensions.

Likewise, the program is based on the historical development of Public Opinion, the theories that have tried to explain this concept and its function in society, as well as the scientific disciplines that have dealt with it: political science, law, social psychology, sociology and communication sciences. The concept of Public Opinion, which has been the subject of frequent controversy in recent times, is also examined with reference to its link to mass communication. Since the French Revolution, Public Opinion has become one of the symbols of political modernity in Europe, being associated with values such as enlightenment, rationality, freedom and democracy. Therefore, having a deep knowledge in this field will be essential to understand the society to which the advertising campaigns will be addressed. 

In the last part of this educational program, the student is offered a very detailed vision of the main Lobbies, with a very close and transparent perception of how public relations should be managed in relation to pressure groups. In this way, the students will acquire the necessary skills to manage successfully in public communication, knowing how to handle communities and groups through appropriate messages. 

In short, a program of great educational value that will add quality to the specialization of the professionals, who will be able to take it in a 100% online format, which will make it easier to study and reconcile it with the rest of their daily obligations. 

A Postgraduate diploma that will enable you to work with the solvency of a high-level professional"

This Postgraduate diploma in Public Opinion contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

TECH offers you a multitude of theoretical and practical resources, thanks to which you can obtain an inmersive and high-quality knowledge of the field” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process. 

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

This program relies on the experience of active professionals, experts in Public Opinion"

The methodological design of this Postgraduate diploma is based on teaching techniques proven for their effectiveness, which allows for a more dynamic and efficient learning process"

This Postgraduate diploma in Public Opinion includes the most relevant aspects that journalism and communication professionals should know in order to understand the importance of society in the different aspects of life and how their opinion can influence when issuing a message. A totally new content that will provide them with the necessary knowledge to learn how to create persuasive content that will try to reach the public. 

The best educational program on the market today to increase your knowledge of Public Opinion” 

Module 1. General Sociology

1.1. Historical Fundamentals of Sociology

1.1.1. Origin
1.1.2. Concepts and Objectives
1.1.3. Preliminary Formation

1.1.3.1. Augusto Comte
1.1.3.2. Herbert Spencer
1.1.3.3. Emilio Durkheim
1.1.3.4. Carl Marx
1.1.3.5. Max Webber

1.1.4. Sociology and Social Sciences

1.2. Predominant Social Relations

1.2.1. Society and Population
1.2.2. Social Groups
1.2.3. Social Role
1.2.4. Types of Social Roles
1.2.5. Social Classes

1.3. Social Structure and Organization

1.3.1. The Family
1.3.2. The School
1.3.3. The media
1.3.4. The Nation and the State
1.3.5. The Church
1.3.6. Educational and Process of Socialization
1.3.7. Culture, Society and Individual
1.3.8. Social Institutions

1.4. Development and Evolution of the Society of Law

1.4.1. Basic Concepts

1.4.1.1. Power
1.4.1.2. Lawfulness
1.4.1.3. Legal Aspects

1.4.2. Politics and its Implications
1.4.3. Origin and Development of the Society of Law

1.5. Currents of Legal Sociology

1.5.1. Social Life and Social Judgment
1.5.2. Social Functions of Law
1.5.3. Sociology and its Relationship with Law

1.6. Rules and Roles

1.6.1. Of the Lawyer
1.6.2. Of the Judge
1.6.3. Of the Police
1.6.4. Roles and Parties in Legal Proceedings
1.6.5. Prosecutors
1.6.6. Actors
1.6.7. Respondents
1.6.8. Victims
1.6.9. Legal Pluralism and Indigenous Groups
1.6.10. Validity and Effectiveness of the Law
1.6.11. Social Control
1.6.12. Order Against Repression
1.6.13. Law as an Instrument of Control

1.7. Social Classes and Social Stratification

1.7.1. Concept of Social Stratification
1.7.2. Social Classes Theory

1.8. Social Change

1.8.1. Evolution and Social Change
1.8.2. Factors and Conditions of Social Change
1.8.3. Agents of Social Change

1.9. Social Legal Institutions

1.9.1. Relationship between the State and the Constitution
1.9.2. Administration and Delivery of Justice
1.9.3. Conservative and Law Reforming Forces
1.9.4. Social Forces Acting on Legislation
1.9.5. Social Influence in the Process of Policy Making
1.9.6. Social Vision of the Application of the Law

1.10. Contemporary Thought in Mexico

1.10.1. Main Sociological Schools and their Exponents
1.10.2. Contemporary Sociological
1.10.3. Development and Evolution of Thought in Mexico

Module 2. Public Opinion

2.1. The Concept of Public Opinion

2.1.1. Introduction
2.1.2. Definition
2.1.3. Public Opinion as a Rational Phenomenon and as a Form of Social Control
2.1.4. Phases in the Growth of Public Opinion as a Discipline
2.1.5. The 20th Century

2.2. Theoretical Framework of Public Opinion

2.2.1. Introduction
2.2.2. Perspectives on the Discipline of Public Opinion in the 20th Century
2.2.3. Twentieth Century Authors
2.2.4. Walter Lippmann: Biased Public Opinion
2.2.5. Jürgen Habermas: the Political-Value Perspective
2.2.6. Niklas Luhmann: Public Opinion as a Communicative Modality

2.3. Social Psychology and Public Opinion

2.3.1. Introduction
2.3.2. Psychosocial Variables in the Relationship of Persuasive Entities with their Public
2.3.3. The Name
2.3.4. Conformism

2.4. Media Influence Models

2.4.1. Introduction
2.4.2. Media Influence Models
2.4.3. Types of Media Effects
2.4.4. Research on Media Effects
2.4.5. The Power of the Media

2.5. Public Opinion and Political Communication

2.5.1. Introduction
2.5.2. Electoral Political Communication. Propaganda
2.5.3. Government Political Communication

2.6. Public Opinion and Elections

2.6.1. Introduction
2.6.2. Do Election Campaigns Influence Public Opinion?
2.6.3. The Effect of the Media in Election Campaigns as a Reinforcement of Opinions
2.6.4. The Bandwagon and Underdog Effects

2.7. Government and Public Opinion

2.7.1. Introduction
2.7.2. Representatives and their Constituents
2.7.3. Political Parties and Public Opinion
2.7.4. Public Policies as an Expression of the Government's Action

2.8. The Political Intermediation of the Press

2.8.1. Introduction
2.8.2. Journalists as Political Intermediaries
2.8.3. Dysfunctions of Journalistic Intermediation
2.8.4. Reliance on Journalists as Intermediaries

2.9. Public Sphere and Emerging Models of Democracy

2.9.1. Introduction
2.9.2. The Public Sphere in the Information Society
2.9.3. Emerging Models of Democracy

2.10. Methods and Techniques for Public Opinion Research

2.10.1. Introduction
2.10.2. Opinion Polls
2.10.3. Types of Surveys
2.10.4. Analysis

Module 3. Lobbying and Persuasion

3.1. Introduction to Lobby

3.1.1. What is a Lobby?
3.1.2. Origins of Lobby
3.1.3. Public Affairs Strategies

3.2. The Lobbyist

3.2.1. A Day in the Life of a Lobbyist
3.2.2. Lobby, Vocation or Training
3.2.3. Ten Qualities of a Good Lobbyist

3.3. The Basics of Lobby

3.3.1. Mobilization in Digital Environments
3.3.2. Clients
3.3.3. The Lobby and Internationalization

3.4. Lobby in Small Businesses

3.4.1. Association
3.4.2. Approach
3.4.3. Anticipation
3.4.4. Activation
3.4.5. Access
3.4.6. Evaluation

3.5. Case Study

3.5.1. Public-Private Collaboration: The Case of PPP Forum
3.5.2. A Success Story: Introduction to Hybrid Technology
3.5.3. "Varicella and Public Health" Case

3.6. Lobby Strategies

3.6.1. A View of Lobbies from the Pre-Legislative Administration
3.6.2. The Butterfly Effect
3.6.3. Light and Stenographers

3.7. Lobby in The Media

3.7.1. Lobbyi on the Internet and Social Media
3.7.2. Most Popular Social Media Used by Lobbyists
3.7.3. Lobbies in Conventional Media

3.8. Types of Groups

3.8.1. Opinion Groups
3.8.2. Stakeholders
3.8.3. Power Groups

3.9. Types of Lobbying

3.9.1. According to their Organizational Aspect
3.9.2. According to their Legal Nature
3.9.3. According to their Goals, Objectives and Interests

3.10. Positive and Negative Aspects of Lobby

3.10.1. Positive Aspects
3.10.2. Negative Aspects
3.10.3. Lobbyists' Vision

A unique, key, and decisive educational experience to boost your professional development”