Upgrade with TECH and lead powerful Digital Marketing projects for the Pharmaceutical Industry" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate diploma offers a curriculum that covers a wide variety of relevant topics in the field of Digital Marketing Applied to the Pharmaceutical Industry In this sense, it presents a novel content that encompasses the management of Marketing in this sector, the new technologies applicable to this environment and the market research that is carried out in this field. Aspects such as communication, artificial intelligence and market segmentation will also be covered. In this way the participant will enjoy the best content for a unique learning experience.

It delves into the most outstanding advertising campaigns thanks to the success stories presented, such as Got Milk or Share a coke”  

Syllabus

The Postgraduate diploma in Digital Marketing Applied to the Pharmaceutical Industry has been developed to provide experts with the necessary skills to manage marketing groups.In this sense, the graduate will focus on developing promotional strategies, promoting products and enhancing the image of companies in the sector.In this way, upon completing the program, they will incorporate concepts such as Big Data and digital health into their professional practice.Therefore, they will be fully trained to competently face all the challenges that arise daily in this field.

During a period of 6 months of exhaustive learning, the professional will delve into market access studies, content generation and consumer behavior patterns.
You will achieve all this through theoretical-practical content presented through multimedia teaching resources, available in a virtual library with unlimited access 24 hours a day. This will allow you to gain an innovative perspective of the field and examine real cases to improve your professional skills in the pharmaceutical industry.

In order to achieve this goal, TECH has developed a 100% online program, which will enable the professional to reconcile his daily obligations with his learning process, since he will not be subject to fixed schedules.

This methodology, in combination with the implementation of Relearning, which consists of the reiteration of concepts, will lead the specialist to assimilate the concepts in a more agile and effective way.

This Postgraduate Diploma takes place over 6 months and is divided into 3 modules:

Module 1. Marketing Management Applied to the Pharmaceutical Industry
Module 2. New technologies applied to pharmaceutical sector
Module 3. Market Research in the Pharmaceutical Industry

Where, When and How is it Taught?

TECH offers the possibility to develop this Postgraduate diploma in Digital Marketing Applied to the Pharmaceutical Industry completely online. During the 6 weeks of the specialization, the students will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Marketing Management Applied to the Pharmaceutical Industry

1.1. Communication

1.1.1. Effective and efficient communication
1.1.2. Participation in events
1.1.3. Communication team
1.1.4. Internal Communication

1.2. Advertising

1.2.1. Print advertising
1.2.2. Television advertisement
1.2.3. Radio advertisement
1.2.4. Social media advertisements

1.3. Direct marketing

1.3.1. Direct mail
1.3.2. Text messages
1.3.3. Telephoning
1.3.4. Loyalty Programs

1.4. e-Marketing

1.4.1. Marketing partners
1.4.2. Content Marketing
1.4.3. Online advertising

1.5. Market trend research

1.5.1. Technological innovations
1.5.2. Epidemiological changes
1.5.3. Access to emerging markets
1.5.4. Digitalization in health

1.6. Differentiation

1.6.1. Innovative medicines
1.6.2. Improved formulations
1.6.3. Safety approach
1.6.4. Patient support services

1.7. Advertising campaigns

1.7.1. Got Milk
1.7.2. Share a coke
1.7.3. The truth
1.7.4. Like a girl

1.8. Content creation

1.8.1. Scientific publications
1.8.2. Educational materials
1.8.3. Online content
1.8.4. Webinars

1.9. Consumer needs

1.9.1. Security/Safety
1.9.2. Efficacy
1.9.3. Quality
1.9.4. Accessibility

1.10. Consumer Behavior

1.10.1. Health problems
1.10.2. Medical influence
1.10.3. Information research
1.10.4. Previous experiences

Module 2. New technologies applied to pharmaceutical sector

2.1. Artificial Intelligence AI

2.1.1. Drug discovery
2.1.2. Clinical Research
2.1.3. Medical analysis
2.1.4. Personalized therapy

2.2. Blockchain Technology

2.2.1. Supply Chain
2.2.2. Traceability
2.2.3. Authentication
2.2.4. Data Management

2.3. Big Data

2.3.1. Genomic data
2.3.2. Molecular data
2.3.3. Clinical data
2.3.4. Data Analysis

2.4. Digital Health

2.4.1. Mobile Applications
2.4.2. Telemedicine
2.4.3. Virtual Consultations
2.4.4. Online communities

2.5. Intelligent medical devices

2.5.1. Intelligent insulin pumps
2.5.2. Connected glucose meters
2.5.3. Intelligent inhalers
2.5.4. Cardiac monitoring devices

2.6. 3D Printing

2.6.1. Manufacture of personalized medicines
2.6.2. Drug formulation
2.6.3. Design of complex pharmaceutical forms
2.6.4. Anatomical models

2.7. Nanotechnology

2.7.1. Genetic Therapy
2.7.2. Detection of Diseases
2.7.3. Photothermal therapy
2.7.4. Regenerative nanomedicine

2.8. Robotics

2.8.1. Production line automation
2.8.2. Drug synthesis
2.8.3. Automated pharmacy
2.8.4. Robots-Assisted Surgery

2.9. Biosensors

2.9.1. Glucose biosensors
2.9.2. PH biosensors
2.9.3. Oxygen biosensors
2.9.4. Oxygen biosensors

2.10. Augmented Reality

2.10.1. Product promotion
2.10.2. Training of professionals
2.10.3. Dosage Guide
2.10.4. Viewing medical data

Module 3. Market Research in the Pharmaceutical Industry

3.1. Types of Market Research

3.1.1. Qualitative Research
3.1.2. Quantitative Research
3.1.3. Types of collection
3.1.4. Design of Market Study

3.2. Business intelligence

3.2.1. Data Management
3.2.2. BI Tools
3.2.3. Data Extraction
3.2.4. Data upload

3.3. Demand Analysis

3.3.1. Statistical Analysis
3.3.2. Pattern analysis
3.3.3. Segment analysis
3.3.4. Factors Analysis

3.4. Market Segmentation

3.4.1. Benefits of Segmentation. Therapy
3.4.2. Segmentation Assessment
3.4.3. Segmentation Techniques
3.4.4. Demographics Variable Analysis

3.5. Competitor research

3.5.1. Competitive structure analysis
3.5.2. Direct competitor analysis
3.5.3. Evaluation of competitive position
3.5.4. Competitive Advantages

3.6. Trend Analysis

3.6.1. Information Sources
3.6.2. Analysis Tools
3.6.3. Monitoring Trend
3.6.4. Technological Trends

3.7. Corporate Image

3.7.1. Corporate Image Benefits
3.7.2. Key elements corporate image
3.7.3. Reputation Management
3.7.4. Corporate communication

3.8. Pricing Trend

3.8.1. Price Trend Analysis
3.8.2. Price Trend Analysis Tools
3.8.3. Analysis of International Price
3.8.4. Value assessment

3.9. Market access study

3.9.1. Key Factors
3.9.2. Health Systems Analysis
3.9.3. Funding Models
3.9.4. Pricing Strategy

3.10. Latest technological trends in market research

3.10.1. Machine Learning
3.10.2. Massive Data Analysis
3.10.3. Social Network Analytics
3.10.4. Virtual reality

With TECH's pedagogical methodology you will be able to access educational materials at your own pace"