Postgraduate certificate Social Media Branding

Social Media Branding has become a fundamental tool for companies wishing to establish and maintain a successful online presence. With the rise of social media and the importance of digital interaction, companies need to develop solid Social Media Branding strategies to reach their target audience, establish a strong brand identity and create lasting relationships with their customers. This Postgraduate Certificate program provides students with the tools and skills necessary to design and execute effective branding strategies on social platforms. With an innovative pedagogical methodology, such as Relearning, this 100% online program provides the necessary flexibility for students to organize their academic resources and study at their own pace, which will allow them to apply what they learn in their day-to-day work immediately and effectively.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

You will be prepared to develop a social media plan that favors the reputation of your company on digital platforms. All this thanks to TECH”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future. 

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents. 

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.

Teachers representing 20 different nationalities.

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:  

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills. 

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.  

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Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia”

Syllabus

The Postgraduate certificate in Social Media Branding is a high quality program designed by a teaching team highly specialized in the area. The program is divided into didactic modules that address the key concepts of branding on social platforms. Professionals will acquire knowledge about marketing strategies, content creation, reputation management and data analysis in social networks, among other fundamental topics. In addition, the Relearning teaching methodology and the 100% online format of the degree allow for personalized training adapted to the learning pace of each student.

Expand your digital skills by analyzing consumer behaviors on each social network and contribute to the creation of personal brands that fit their needs”

Syllabus

The objective of the Postgraduate certificate in Social Media Branding is to provide students with the necessary skills to make effective decisions in the field of Corporate Communication. During the 150 hours of the course, it seeks to develop managerial competencies to improve professional performance in changing environments.

The content of the program focuses on the latest trends in Branding and is based on an innovative, strategic and global curriculum. Students will have the opportunity to work on real case studies, supported by the best educational methodology and a teaching team of exceptional quality.

The syllabus focuses on relevant topics such as the analysis of competition in social networks, KPI's to analyze results, engagement and visibility strategies for personal branding and the importance of storytelling, among others. Students will acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations in a creative and efficient way.

The Postgraduate certificate in Social Media Branding offers comprehensive training in personal branding techniques and management skills to improve professional performance in an
ever-changing business environment. This program is delivered in a 100% online format and uses the Relearning methodology to offer professionals flexibility in the organization of academic resources in a personalized way.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Social Media completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding: Relevance to personal branding

1.1.1. Role of personal branding in social networks
1.1.2. Online management platforms: Speaker of the personal brand
1.1.3. The pillars of a good personal branding strategy in the digital world

1.2. Strategic approach as the basis of Social Media Branding

1.2.1. The role of research and active listening for personal branding strategy
1.2.2. Analysis of the competition in social networks
1.2.3. Identifying the target audience for the personal branding strategy

1.3. Social media branding

1.3.1. Development of a social media plan for personal branding
1.3.2. Identifying the objectives of the personal brand on social networks
1.3.3. KPIs to analyze results

1.4. Engagement and visibility strategies for personal branding

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks
1.4.3. Visibility in social networks and best practices

1.5. Creating a coherent digital presence

1.5.1. Creating a coherent brand image on social networks: visual identity, verbal anchors and style guides on social networks
1.5.2. The brand message and the role of content in the success of the strategy
1.5.3. Differentiation of the personal brand in the digital world

1.6. Content strategy: creating a content strategy for social networks that reflects the brand identity and connects with the audience

1.6.1. Content creation process for different social media platforms
1.6.2. The importance of storytelling in social media personal branding
1.6.3. Creating a publication calendar to maintain a constant and consistent online presence

1.7. Using Instagram for personal branding

1.7.1. Why be on Instagram: reports and audiences
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility
1.7.4. KPIs Measurement and analysis of results on Instagram

1.8. Using Facebook for personal branding

1.8.1. Why be on Facebook. Reports and audiences
1.8.2. Understanding the algorithm for the design of the content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement. Analysis of results on Facebook

1.9. Using Twitter for Personal Branding

1.9.1. Why be on Twitter: reports and audiences
1.9.2. Best practices to increase engagement and visibility
1.9.3. KPIs Measuring and analyzing results on Twitter

1.10. Using Tiktok for personal branding

1.10.1. Why be on Tiktok: reports and audiences
1.10.2. Best practices to increase engagement and visibility
1.10.3. KPIs Measurement and analysis of results in Tiktok

An enriching experience that will give you the keys to focus on the Social Media Branding of your own company or the companies you work for”

Postgraduate Certificate in Social Media Branding

In today's digital world, social media has become a powerful tool for brand building and brand management. Social media presence has become essential for companies looking to establish a meaningful connection with their audience and strengthen their brand identity. In the Postgraduate Certificate in Social Media Branding created by TECH Global University, you will learn the strategies and best practices to use social media effectively in building a strong online brand. This program will address topics such as creating engaging content, social media reputation management, brand profile optimization, data analysis or metrics, and social media campaign planning.

Social media is a great way to build a strong online brand.

Social media offers unlimited opportunities to build a strong brand and establish an authentic connection with your audience. With our program, you'll be prepared to take full advantage of the power of social media in building your brand. Here, you'll learn how to develop an effective social media branding strategy that will allow you to stand out in the marketplace, create an engaged community of followers and convert your followers into loyal customers. enroll now and take your social media branding strategy to the next level!