Postgraduate certificate Brand Building and Personal Branding

Brand Building and Personal Branding are essential aspects to contribute to the success of companies and, consequently, of their top managers and executives. A strong brand can mean the difference between progress and failure in an increasingly competitive market. That is why creating a unique and coherent identity, as well as consistent communication of key messages, can help build customer loyalty and enhance the reputation of the company or individual. In this context, this Postgraduate Certificate program is an attractive option for professionals seeking to improve their ability to create and manage effective brands. With the Relearning pedagogical methodology and access to flexible academic resources, this 100% online degree is an excellent option for those looking to acquire practical and relevant skills in this constantly evolving field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate Certificate in Brand Building and Personal Branding consists of a high quality module designed by a teaching team with extensive experience in the field of Corporate Communication. This Postgraduate certificate offers a complete and updated vision of the fundamental concepts of Brand Building and Personal Branding, as well as the latest trends and techniques to create and manage them effectively. In addition, it is available in a 100% online format, which offers great flexibility to the student to organize the academic resources according to their needs. Thanks to the Relearning pedagogical methodology, the professional will receive personalized training adapted to his or her learning pace, with the constant support of experts in the field.

Enjoy an academic program developed by leading specialists in the area, which will allow you to obtain the latest knowledge in relation to the Corporate Reputation of the Personal Brand"

Syllabus

The Postgraduate certificate in Brand Building and Personal Branding of TECH Global University focuses on providing the student with intensive training to improve decision making in the field of Corporate Communication. Its content is designed to develop managerial competencies in uncertain environments and has a curriculum of 150 hours of instruction that includes numerous case studies.

The objective of the program is to enable students to understand Branding from a strategic, innovative and international perspective, focused on professional improvement and excellence in business management. The innovative content of the program is based on the latest trends and is supported by the best educational methodology and an exceptional faculty.

The syllabus of the Postgraduate certificate in Brand Building and Personal Branding focuses on topics such as Digital Identity and Netiquette, online positioning, leadership and team management, solid corporate reputation and personal brand monetization, among other topics. students analyze these topics studies individually and in teams, allowing them to immerse themselves in real business situations.

It provides solid training in personal branding techniques and allows students to acquire skills to solve critical situations creatively and efficiently. The program is delivered in a 100% online format and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way.

This Postgraduate certificate is developed over a period of 6 weeks and into 1 module:

Module 1. Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Brand Building and Personal Branding completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

1.1. Personal Branding

1.1.1. Personal Branding Key Aspects
1.1.2. Benefits of managing a Personal Brand
1.1.3. Personal Branding in the market

1.2. Personal branding journey

1.2.1. Self-awareness phase
1.2.2. Purpose phase
1.2.3. Positioning and visibility phase
1.2.4. Result phase: keys to be the chosen option

1.3. Digital Identity and Netiquette

1.3.1. Digital Identity
1.3.2. Netiquette and its impact on personal branding
1.3.3. Application of Netiquette in the different platforms

1.4. Positioning in the network

1.4.1. How to know, control and manage online reputation
1.4.2. The importance of personal branding in the digital era
1.4.3. Keyword research for personal branding

1.5. Key skills for building a personal brand

1.5.1. Effective Communication
1.5.2. Leadership and Team Management
1.5.3. Critical thinking and problem solving

1.6. Corporate reputation of the personal brand

1.6.1. Strong corporate reputation
1.6.2. Online reputation management
1.6.3. Corporate reputation and ethics

1.7. Monetization of the personal brand

1.7.1. Niche market research
1.7.2. Business model and diversification of income sources
1.7.3. Development of proposals and terms and conditions

1.8. Innovation in personal branding

1.8.1. Identification of new opportunities and trends
1.8.2. Experimentation with new forms and approaches
1.8.3. Design thinking applied to personal branding

1.9. Prevention and management of offline and online crisis for personal brands

1.9.1. Strengthening the personal brand for crisis prevention
1.9.2. Offline and online reputation crisis management and online
1.9.3. Implementation of post-crisis measures after the crisis

1.10. Maintaining and updating the personal brand

1.10.1. The continuous improvement plan
1.10.2. Competency map
1.10.3. Review of the action pla

TECH allows you to customize your learning process by offering you a wide range of learning resources in multiple formats, both text and multimedia"

Teaching Objectives

This Postgraduate certificate provides students with the necessary tools to create and manage successful brands. At the end of the course, the professional will have acquired practical and relevant knowledge and relevant knowledge in this constantly evolving field. In this way, they will be able to create and position a company's personal brand effectively, differentiating it from the competition. In addition, they will develop skills to manage effective communication through key messages. This will contribute to fostering customer loyalty, achieving long-term success.

Master the tools to carry out communication based on a coherent and positive digital identity. Do it thanks to TECH"

TECH makes the goals of their students their own goals too.
Working together to achieve them

The Postgraduate certificate in Brand Building and Personal Branding will enable the student to:

Develop the design of a digital identity strategy that helps to project an image coherent with the brand's values
Identify the journey of the personal brand in order to have a global vision of all its phases
Communicating a consistent and positive digital identity
Develop the skills and competencies necessary for personal brand management
Carry out a strategy of online and offline actions for the monetization of the personal brand
Establish a strategy to maintain a positive corporate reputation and know how to manage a reputation crisis

Postgraduate Certificate in Brand Building and Personal Branding

Brand building and personal branding are key aspects in today's business world. In a highly competitive environment, having a strong brand and a well-defined brand identity has become essential to stand out and build consumer trust. At TECH Global University we have designed aPostgraduate Certificate in Brand Building and Personal Branding, which will provide you with the necessary tools to develop effective branding and brand building strategies, both for companies and independent professionals.

In this online course, you will learn the basics of branding, covering the definition of brand identity, the creation of coherent messages and the management of brand image in different communication channels. In addition, you will learn how to build a solid personal brand, identify the key elements of your professional identity and communicate them effectively. Through different theoretical and practical activities, you will develop skills to create successful branding strategies and manage brand image in digital environments. As a result, you will gain the necessary competencies to stand out in the business world and achieve your branding and brand building objectives.