Postgraduate certificate Audiovisual Advertising

The audiovisual advertising production involves four agents directly involved in the contracting, execution and distribution phases of the work: the advertiser, the agency, the audiovisual production company and the broadcast and distribution media. In this way, the audiovisual production company is directly related to the contracting agency and, indirectly, to the advertiser. In this regard, the material produced by the production company must be prepared and approved to be correctly distributed through the chosen media, such as cinema, television, internet, etc. Therefore, it is necessary for the professionals to acquire knowledge in this area in which so many agents are involved, so that they acquire the skills they need to succeed in the advertising sector.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The content of this Postgraduate certificate in Audiovisual Advertising has been developed taking into account the needs of the student focused on the operation of the audiovisual environment in advertising through a complete and up-to-date syllabus. In this way, the professional knows all the technical aspects involved in the elaboration of an advertising spot. As a result, you will master the key aspects to achieve success, through quality content structured in an online module.

You will develop the ability to master the basic guidelines governing Audiovisual Advertising for the development of Audiovisual Advertising products"

Syllabus

The Postgraduate certificate in Audiovisual Advertising of TECH Global University is an intensive program that prepares the student to enter the field of Audiovisual Advertising, knowing all its technical aspects.

Through this complete Postgraduate certificate, you will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow you to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Diploma focuses on the fundamental aspects of the advertising world in audiovisual media, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and technical field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Audiovisual Advertising

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate Certificate in Audiovisual Advertising completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Audiovisual Advertising

1.1. Introduction to Audiovisual Advertising

1.1.1. What is Audiovisual Advertising?
1.1.2. Origin
1.1.3. Audiovisual Advertising Media

1.2. The Advertising Spot

1.2.1. What is a Spot?
1.2.2. Narrative Structure of an Advertising Spot
1.2.3. History of the Advertising Spot

1.3. Technical Equipment of an Audiovisual Production I

1.3.1. The Production and Management Teams
1.3.2. Functions of the Production and Management Teams
1.3.3. Organization Chart

1.4. Technical Equipment of an Audiovisual Production II

1.4.1. Technical and Artistic Teams
1.4.2. Functions of the Technical and Artistic Teams
1.4.3. Organization Chart

1.5. Pre-production I: from the Idea to the Shooting Script

1.5.1. Creative Process Based on the Briefing
1.5.2. Literary Script: Example
1.5.3. Technical Script: Example

1.6. Storyboard

1.6.1. Internal Storyboard
1.6.2. Presentation Storyboard
1.6.3. Shooting Storyboard

1.7. The Technical Script: the Styles of Realization

1.7.1. Cinematographic Language
1.7.2. Staging
1.7.3. Technical Planning

1.8. Pre-production II: the Shooting Plan and the Budget

1.8.1. Lighting Design
1.8.2. Sound Design
1.8.3. Shooting Protocol
1.8.4. Budget

1.9. Production of an Advertising Spot

1.9.1. Who is Involved in the Production of a Spot?
1.9.2. Shooting Order
1.9.3. Shooting

1.10. Post-production of an Advertising Spot

1.10.1. The Editing
1.10.2. Types of Assembly
1.10.3. Image and Sound Post-production

You will delve into the post-production of an advertising spot, knowing all the types of editing and how to insert images and sound"

Teaching Objectives

The Postgraduate certificate in Audiovisual Advertising is designed to guide the student towards the achievement of the following proposed objectives, and thereby improve their skills and broaden their knowledge in the world of Audiovisual Advertising. In this way, you will learn the creative process that follows the advertising in audiovisual format, through different media and following the strategic line of the entire advertising campaign. As a result, after completing the program, the professional will be able to make the right decisions with a global approach within the sector, from an innovative perspective and an international vision that will lead to successful advertisements.

Learn how to produce advertising pieces in a timely manner according to the specifications of the different advertising and public relations genres with this TECH Global University Postgraduate certificate"

TECH Global University makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Audiovisual Advertising will enable students to:

Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools
Understand the nature and communicative potential of images and graphic design
Know how to plan advertising campaigns strategically
Know the creative advertising process
Know how to analyze advertising texts from a critical perspective and identify the different elements of the messages
Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
Have the ability to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution
Have the ability to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
Participate in the creation of audiovisual advertising
Be able to master the basic guidelines governing audiovisual advertising for the development of audiovisual advertising products

Postgraduate Certificate in Audiovisual Advertising.

Advertising is one of the most important pillars of marketing, and audiovisual advertising is one of the most effective ways to reach a mass audience. If you are interested in learning how to create impactful audiovisual advertising content, you are in the right place. At TECH Global University, we have developed a Postgraduate Certificate in Audiovisual Advertising that will give you the skills and knowledge you need to create effective commercials. This Postgraduate Certificate is offered online, which means that you can study from anywhere in the world and at any time that is convenient for you. The online classes offer the flexibility you need to adapt your studies to your schedule and commitments, without sacrificing the quality of the teaching. You will be supported by Postgraduate Diploma tutors who will be available to answer any questions you may have.

Learn how to create impactful advertising content with TECH .

In this Postgraduate Certificate you will learn about the different types of audiovisual advertising, the techniques to create effective advertising content and the fundamental concepts of audiovisual production. In addition, we will teach you how to analyze the audience, how to design an advertising strategy and how to measure the results of your advertising campaigns. TECH Global University is a leading educational institution in the technology sector, and our Postgraduate Certificate in Audiovisual Advertising is an excellent opportunity for those looking to develop their skills in the field of advertising and marketing. If you are passionate about creativity and want to pursue a career in the world of advertising, this Postgraduate Certificate is for you. Don't miss the opportunity to train with the best. Enroll now in the Postgraduate Certificate in Audiovisual Advertising from TECH Global University and start creating impactful commercials that will leave an impression on the audience!