Postgraduate certificate Advertising and Cultural Manifestations

Advertising, as a cultural manifestation, has the capacity to arouse ideological discourse and to bring about cognitive and behavioral modifications through the use of tools such as persuasion and seduction, which are intrinsic to its own nature, since they are essential to achieve its objectives. Therefore, it is not complicated for us to associate a slogan to an image or colors to a brand, just as companies make use of cultural manifestations and include them in their campaigns, from the impact of covid-19 to #MeToo to the shift towards sustainability, aligning the discourse to socio-cultural issues that concern the world's population. In this sense, the reformulation of ideas that adapt this type of issues stands out, since they are closer to the public, which is the final consumer.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The content of this Postgraduate certificate in Advertising and Cultural Manifestations has been developed taking into account the needs of the student focused on advertising from a sociocultural approach, analyzing how brands influence consumers and vice versa. In this way, the professional delves into the sociological aspects involved in the development of a campaign from this perspective. As a result, they will master some key issues to achieve the conceptualization of a successful idea.

With this TECH Postgraduate certificate, you will deepen your knowledge in the analysis of the effects of advertising communication on society and culture"

Syllabus

The Postgraduate certificate in Advertising and Cultural Manifestations of TECH Global University is an intensive program that prepares students to enter the field of advertising through the appreciation of cultural manifestations.

Through this complete program, you will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow you to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas in line with cultural manifestations.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Postgraduate certificate focuses on the fundamental aspects of the advertising base that is present today, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and strategic field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Advertising and Cultural Manifestations

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising and Cultural Manifestations completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Advertising and Cultural Manifestations

1.1. Introduction. Advertising Intimacies I

1.1.1. The Symbolic Nature of Advertising Discourse
1.1.2. From the Consumption of Objects to the Consumption of Imaginaries
1.1.3. The Symbolic Mediation of Advertising

1.2. Advertising Intimacies II

1.2.1. Advertising Language: Between Fact and Fiction
1.2.2. From Symbol to Desire
1.2.3. Of Smartphones, Tablets and other Advertising Stuff

1.3. Advertising Culture I

1.3.1. Advertising and its Relationship with Environment
1.3.2. Advertising Function in Society
1.3.3. The Postmodern Environment of the Advertising Discourse

1.4. Advertising Culture II

1.4.1. The Culture Factory
1.4.2. Postmodern Society, Spectacular Society
1.4.3. Examples of Advertising Campaigns

1.5. Advertising Culture III

1.5.1. The Advertising of Everyday Life
1.5.2. Building the Advertising Society
1.5.3. Good Girls Would Never Do It, Or Would They?

1.6. Advertising and Ideology? I

1.6.1. Why Ideology
1.6.2. The Concept of Ideology
1.6.3. The Ideological Machine

1.7. Advertising and Ideology? II

1.7.1. Pure Contradiction
1.7.2. Unavoidable Social Distances?
1.7.3. Means of Mass Formation

1.8. What Advertising Can Do to Our Minds I

1.8.1. Attempting to Unmask the Language of Advertising
1.8.2. Semiotics for All
1.8.3. Peirce and the Emergence of Social Signs

1.9. What Advertising Can Do to Our Minds II

1.9.1. Interpreting Advertising: Between Culture and Ideology
1.9.2. How Advertising Storytelling Works: What We See
1.9.3. How Advertising Storytelling Works: What They Hide

1.10. What Advertising Can Do to Our Minds III. Conclusions

1.10.1. Advertising and Fear, a Lot of Fear
1.10.2. Types of Fears
1.10.3. Conclusion: In spite of the Above, I am Still a Dispublicized

Master the operation of the subliminal advertising story and you will be able to insert the message in the consumer in an effective way”

Teaching Objectives

The Postgraduate certificate in Advertising and Cultural Manifestations is designed for students to develop their analytical skills in the effects of the cultural situation in advertising. Throughout the course, students will develop new competencies and enhance their skills for academic and professional growth in an environment that requires an up to date and committed profile. In this way, after completing the program, the professional will be able to make the right decisions focused on the sector, from an innovative perspective with an international vision.

You will focus on the analysis of the advertising message with the aim of developing advertising away from social discrimination, making use of professional ethics"

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Advertising and Cultural Manifestations will enable students to:

Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools
Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others
Know and analyze the effects of advertising communication on society and culture
Analyze the advertising message with the objective of developing advertising free from social discrimination, making use of professional ethics
Gain knowledge about the historical evolution of advertising and public relations
Identify multiple expressions, phenomena and processes of public opinion

Postgraduate Certificate Course in Advertising and Cultural Manifestations

At TECH Global University, we present the exciting Postgraduate Certificate in Advertising and Cultural Manifestations. Discover how to merge creativity and strategy to achieve success in business with our cutting-edge online classes. Nowadays, advertising and cultural manifestations play a fundamental role in the promotion of products and services. With our Postgraduate Certificate, you will learn the most effective techniques to create impactful advertising campaigns that connect with audiences and generate positive results for brands. Our online class program gives you the flexibility to study from anywhere and at any time that suits your routine. Whether you have professional or personal commitments, you can access lessons through our online platform and progress at your own pace.

Learn online and excel in the business world.

In the Postgraduate Certificate in Advertising and Cultural Manifestations, you will be supported by Postgraduate Diplomas in the field of advertising and communication. You will learn how to analyze the market, identify trends, create persuasive strategies and develop effective advertising messages that resonate with your target audience. In addition, you will explore the relationship between advertising and cultural manifestations, understanding how values, beliefs and traditions influence the perception of brands. You will immerse yourself in the study of different cultural manifestations and learn how to leverage them to create authentic and meaningful advertising campaigns. With TECH Global University's Postgraduate Certificate in Advertising and Cultural Manifestations, you will be prepared to stand out in the business world and become an advertising professional with strategic vision. Take advantage of this opportunity to learn online and acquire the necessary skills to succeed in the competitive field of advertising, develop your creativity and master the most effective advertising strategies! Enroll in the Postgraduate Certificate in Advertising and Cultural Manifestations of TECH Global University and be a reference in the world of advertising.