Advertising creatives are one of the most demanded professional profiles nowadays, as their work helps companies to increase their income” 

Creativity is a fundamental aspect in advertising, a field that always has to be innovating to get its message across to the public effectively. Therefore, the specialization of professionals in this field acquires great relevance in today's society, which increasingly relies on advertising, through different media, to direct their commercial actions. 

To improve the qualification of professionals in this field, TECH has designed this postgraduate diploma of great teaching quality, thanks to which students will get a broad perspective on the writing of advertising texts or copywriting and the possibility of knowing the purpose of an advertisement. For this prupose, a series of rules and recommendations for an effective and professional writing will be addressed. 

TECH provides students with a compendium of knowledge related to copywriting through which students they will learn to apply and analyze the writing peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc, both from theoretical aspects and practical cases From there, the students will be able to incorporate the guidelines, keys and reference models learned about copywriting to the most current media and platforms, internet and social networks, acquiring writing skills and the skills to develop the imagination to generate original ideas in any advertising format. 

This program is especially aimed at those who wish to become art directors in the advertising field. One of the main characteristics of this professional profile is their ambition to constantly improve their work, to know, to explore the limits of communication to surprise and catch the receiver of their message, so this postgraduate diploma will mean a plus of quality in their specialization, marking a before and after in their way of working.

Undoubtedly, a program that will be a milestone in the specialization of students and, in addition, they will be able to study completely online, which is an advantage, especially for those who have to combine their study time with the rest of their daily obligations. This digital modality is achieved thanks to the use of absolutely new didactic methodologies, which facilitate study and learning. 

Learn about the main challenges of Advertising Creativity and develop the necessary skills to manage successfully in this field" 

This postgraduate diploma in Advertising Creativity contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

If you want to access relevant positions in the advertising field, this postgraduate diploma will be an essential title in your resume” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.  

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

A postgraduate diploma that will enable you to work in the advertising field, developing your most creative side”

TECH is committed to technological innovation and digital teaching as the main learning method”

The main objective of this postgraduate diploma in Advertising Creativity of TECH is to provide students with the necessary tools, both technical and personal, which will be essential for their professional development in the advertising field allowing them to achieve the level of excellence demanded by companies today. In this way, students will acquire a superior preparation that will allow them to develop their most creative skills to design successful advertising messages. 

If you are passionate about advertising, do not miss this postgraduate diploma, in which you will find the keys to develop your most creative side” 

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the es most advanced tools 

Specific Objectives

Module 1. Creativity in Communication 

• Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
• Encouraging creativity and persuasion through different media and communication media
• Know the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know the significant and appropriate tools for the study of advertising and public relations
• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication

Module 2. Creative Advertising I: Editorial Staff

• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the ability to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution

Module 3. Creative Advertising II: Art Management 

• Understand the nature and communicative potential of images and graphic design
• Know the creative advertising process
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have the ability to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising
• Encouraging creativity and persuasion through different media and communication media

 A path to achieve professional growth that will propel you towards a greater level of competitiveness in the job market"