This Postgraduate certificate provides a valuable addition to the prior studies of any website engineer seeking a high-quality, specialized qualification in Website Marketing "

This intensive program addresses billing and taxation, explores the four general phases of the sales funnel though which businesses will achieve customer attraction, interaction, conversion and loyalty. The analytical part addresses campaign performance, areas for improvement and/or potential failings. It ends with automation and Growth Hacking, undoubtedly the great engines of today's most advanced Marketing. 

This Postgraduate certificate has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. At the end of the program, students will have updated their knowledge and will be in possession of a prestigious Postgraduate certificate that will allow them to advance personally and professionally.

All the subjects and areas of knowledge have been compiled in a complete and up-to-date syllabus, in order to bring the student to the highest theoretical and practical level”

This Postgraduate certificate in Website Marketing contains the most complete and up-to-date educational program on the market. The most important features include:

• The examination of case studies presented by experts in Website Marketing
• Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be undertaken to improve learning
• A special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A high-quality Postgraduate certificate that will allow the student to advance quickly and steadily in the acquisition of knowledge, with the scientific rigor of world class teaching”

The program’s teaching staff includes professionals from the sector who pour their work experience into this Postgraduate certificate, as well as renowned specialists from leading societies and prestigious universities.   

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

A unique opportunity to specialize in a booming sector with a high demand for professionals"

A unique qualification that stands out due to the quality of its contents and its excellent teaching staff"

This high-level course has been designed by carefully selecting the contents to offer a complete program, which includes all the fields of study essential to achieve real knowledge of the subject. It includes the latest updates and developments in the field. From the first module students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support of a team of experts.

Succeed with the best and acquire the knowledge and skills you need to embark on Website Marketing ”

Module 1. Website  Marketing 

1.1. Website Commercialization 

1.1.1. Website Commercialization 
1.1.2. Website Development Cost 
1.1.3. Profitability Calculations 

1.2. Invoicing and Taxation 

1.2.1. Freelance Invoicing 
1.2.2. Company Invoicing 
1.2.3. Taxation 

1.3. Sales Funnels: Attraction Phase 

1.3.1. Organic Traffic 

1.3.1.1. SEO 

1.3.2. Payment Traffic 

1.4. Sales Funnels: Interaction Phase 

1.4.1. E-Mailing 
1.4.2. Forms 
1.4.3. CTAs 

1.5. Sales Funnels: Conversion Phase 

1.5.1. Offer 
1.5.2. Ideas to Close the Sale 
1.5.3. Customer Objections 

1.6. Sales Funnels: Loyalty Phase 

1.6.1. Exceeding Customer Expectations 
1.6.2. Customer Service 
1.6.3. Affiliation Systems 
1.6.4. Surveys 

1.7. Analytics  

1.7.1. Analysis 
1.7.2. KPIs 
1.7.3. Emailing Analytics 
1.7.4. Social Media Analytics 

1.8. Analytics: Analyzing Websites Using Google Analytics 

1.8.1. Audience Analytics 
1.8.2. Purchase Analytics 
1.8.3. Behavior Analytics 
1.8.4. Conversion Analytics 

1.9. Marketing Automation 

1.9.1. The Purpose of Automating 
1.9.2. Automation Software 
1.9.3. Workflows 
1.9.4. Scoring 

1.10. Growth Hacking 

1.10.1. Growth Hacking 
1.10.2. The Emergence of Growth Hacking 
1.10.3. Techniques and Examples

A complete and cutting-edge program that will allow you to progressively and completely acquire the knowledge you need to work in this sector"