Postgraduate certificate Customer Experience Innovation

Innovation in Customer Experience is critical to the success of any business. Consumers expect a personalized, seamless and convenient experience at all points of contact with the company. That is why more and more organizations are applying new technologies in their processes and strategies to improve the way they interact with their customers. Under this premise, TECH has designed this program that offers a unique opportunity to learn about the latest trends and advances in this field. With a 100% online design, students can access academic resources anytime, anywhere. In addition, the Relearning pedagogical methodology allows for a personalized and dynamic learning experience, adapted to the needs of each student.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Customer Experience Innovation has been created specifically to meet the needs of professionals specialized in this sector. This program is completely online, which gives students the flexibility to study anytime, anywhere. With a duration of six weeks, it offers a unique and motivating learning experience that provides the necessary skills to excel in the field of Innovation. In addition, the Relearning pedagogical methodology allows students to adapt the academic resources to their schedule and work responsibilities, ensuring an optimal assimilation of the contents.

You will be able to access video summaries, tests and case studies based on real examples to contextualize all the topics covered”

Syllabus

The Postgraduate certificate in Customer Experience Innovation aims to improve analytical skills and effective decision making in the field of Customer Experience.

Over the course of six weeks, key topics such as Open Innovation Models, Neuromarketing, Artificial Intelligence, Online Reality and Omnichannel Management Platforms, among others, will be addressed in order to educate leaders capable of leading high-performance teams in the digital sector.

The curriculum is designed to develop decision-making and project management skills from a strategic, technological and innovative perspective. Leadership and teamwork are encouraged to acquire skills from a global perspective. In addition, the program adapts to the academic needs of each student, offering didactic materials in various multimedia and textual formats that guarantee a personalized and efficient learning experience.

In conclusion, the Postgraduate certificate in Innovation in Customer Experience seeks to update and expand the competencies of professionals in the digital sector, providing them with an innovative perspective and solid academic training. Students will have the opportunity to develop management skills and acquire practical knowledge to apply in their work environment, giving them an advantage in the competitive Digital Marketing market.

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module:

Module 1. Innovation and Trends in Customer Experience

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Customer Experience Innovation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Innovation and Trends in Customer Experience

1.1. Innovation and Customer Experience. Link

1.1.1. Innovation within the framework of CX
1.1.2. Customer experience innovation objectives
1.1.3. Innovation in the development of customer interactions

1.2. Customer experience management in the era of Digital Transformation

1.2.1. Intelligent experience engine. Relevance
1.2.2. Search for hyper-personalized experiences
1.2.3. Experience management in an omnichannel environment

1.3. Innovation in the management of a "customer-centric" company

1.3.1. The innovation model from the customer to the company
1.3.2. Key profiles for the development of an innovation model
1.3.3. Open Innovation Models

1.4. Methodologies to accelerate the effective innovation process

1.4.1. Routines that generate innovation and creativity
1.4.2. Lean Start Up method to include the customer in the "innovation table"
1.4.3. Kanban board to gain in innovation and efficiency in your day to day life
1.4.4. Scrum Methodology. Practical Applications
1.4.5. Adoption of continuous innovation generation tools. Benefits

1.5. Tools for the Development of innovative customer-centric business models

1.5.1. Business Model Canvas. How to "challenge" your business model with this tool
1.5.2. Value Proposition Canvas y Customer Journey. Match
1.5.3. Empathy Map. Beyond "tangible" customer interactions
1.5.4. Case Study

1.6. Neuromarketing y Experiencia del Cliente. How to put yourself in the customer's shoes

1.6.1. Neuromarketing and Innovation Optimization
1.6.2. Real applications of Neuromarketing in CX
1.6.3. Customer Insights Guide to enhance CX with Neuromarketing
1.6.4. Case Study

1.7. Innovation in CX (I): Artificial Intelligence, Online Virtual Reality and Facial Recognition Systems and Biometrics in CX

1.7.1. Artificial intelligence (AI) for process optimization and omnichannel management
1.7.2. Virtual Reality (VR) and Augmented Reality (AR) to take your customer experience online to any location
1.7.3. Facial recognition and biometric systems as mitigators of moments of pain with the client
1.7.4. Case Study

1.8. Innovation in CX (II): Machine Learning, IoT and Omnichannel Management Platforms

1.8.1. Machine Learning (ML) for data processing
1.8.2. Internet of Things (IoT) for improved customer experience and insight
1.8.3. Omnichannel Management Platforms for a holistic view of the customer
1.8.4. Case Study

1.9. Technoethics: Technology at the service of human beings and not vice versa

1.9.1. Protection of Neuro-Rights or Intellectual Property Rights (IPR)
1.9.2. Ethics in Artificial Intelligence (AI)
1.9.3. Customer hyperconnection and use of customer data
1.9.4. The technological challenge

1.10. Establishment of an innovation system in a customer-centric company. Importance

1.10.1. Keys to a customer-oriented innovation process
1.10.2. Benefits of a company with continuous innovation systems
1.10.3. Innovation at the service of people for an optimal customer experience

This program will make a difference in your career path, giving you the tools to reach the most ambitious professional heights”

Teaching Objectives

This Postgraduate certificate enables students to acquire the skills and knowledge necessary to develop effective Customer Experience Innovation strategies. In this way, professionals will delve into the use of new technologies to improve interaction with customers, create personalized and satisfying experiences and integrate multiple communication channels to develop an omnichannel experience. Thus, specialists will be ready to improve user retention and foster brand loyalty.

Combine your new knowledge in Customer Service with a reliable deepening in Neuromarketing and Open Innovation Models”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Customer Experience Innovation enables the student to:

Establish work methodologies that streamline and encourage creativity and continuous improvement
Define the fundamentals for implementing a CX project
Design an effective, multi-role, decision-oriented customer satisfaction governance model
Identify the best customer experience KPI based on the nature of the company
Using emotional marketing and storytelling to create a memorable shopping experience
Analyze the impact of technology on the shopping experience and how to use it to improve customer interaction in the physical store

Postgraduate Certificate in Customer Experience Innovation

In today's digital era, customer experience has become a key factor for the success of any company. Consumers are looking for memorable and personalized experiences in every interaction with brands. In the Postgraduate Certificate in Customer Experience Innovation offered by TECH Global University, you will learn the latest trends and strategies to transform the way your company relates to customers. In this program, you will address topics such as customer behavior, identification of opportunities for improvement in the user experience, design of loyalty or retention strategies and implementation of innovative technologies and tools to improve customer satisfaction.

Innovation in customer experience is essential to stay competitive in today's marketplace. With our Postgraduate Certificate, you'll be prepared to lead change and create exceptional experiences for your customers. Here, you will learn how to use cutting-edge techniques and tools to identify opportunities to improve the customer experience and design effective strategies that drive customer loyalty and retention. This course will also enable you to understand how customer experience innovation can have a positive impact on business profitability and growth. Enroll now and transform the way your company interacts with its customers!