Enroll now and specialize in creating valuable, high-impact content for your audience"

In an increasingly connected and digital world, developing a Personal Brand has become a necessity for any professional who wants to stand out and be recognized in their field. In this sense, a conscious and strategic management of the image and reputation that one projects generates trust, credibility and differentiation in the market. 

Therefore, the postgraduate certificate in Personal Brand Development focuses precisely on this area of Communication and Branding, providing participants with the necessary tools to build and enhance their Personal Brand. This ranges from defining your audience and value proposition, to content creation and curation, prescriber management and crisis prevention and management. 

Through a 100% online methodology and based on the Relearning pedagogical methodology, the postgraduate certificate allows students flexibility to organize their academic resources and adapt their learning pace to their needs and time availability. In addition, the Postgraduate Certificate is designed by experts in Communication and Personal Marketing, who have poured their valuable experience into the contents. All this and much more with just one device with an Internet connection. 

Get all the keys to design effective communication strategies and innovative content plans"

This postgraduate certificate in Personal Brand Development contains the most complete and up-to-date educational program on the market. The most important features include: 

• The development of case studies presented by experts in Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

It goes through all the fundamentals to elaborate the best messages, making value propositions of interest to the public"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Register now and enjoy an academic experience on Personal Brand Development that is unique in the educational market"

Test your skills by using advanced case studies to determine how to satisfy your customers"

This postgraduate certificate is essential to provide communication professionals with the practical and highly necessary knowledge and skills to build strong, high quality Personal Brand Development in their industry. The Postgraduate Certificate´s goal is to enable students to develop valuable and viral content, and to identify the most effective channels and techniques for its dissemination. All this so that they can face any challenge during their professional practice, no matter how demanding it may be.

Master like an expert the most advanced Copywriting techniques with TECH Technological University" 

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Develop valuable and high-impact content for the audience
• Discern among the most appropriate channels and techniques for the diffusion and virality of our messages
• Create and curate content to conceptualize a yearly energization plan based on our best competencies
• Establish useful artificial intelligence tactics for building content
• Analyze the different ways to monetize the personal brand
• Be able to prevent a reputation crisis and how to manage it in the event it occurs

Sign up for the postgraduate certificate and analyze the different ways to monetize your Personal Brand Development"